Marketing Insider Group
OCTOBER 12, 2017
This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […].
KoMarketing Associates
OCTOBER 12, 2017
Today’s marketers are growing confident in their ability to achieve revenue goals, and research shows they are aligning with more business objectives as well. The “2017 State of Pipeline Marketing” report recently looked at how marketers are budgeting, achieving their goals, and prioritizing for the future. The statistics showed that on a scale of 1 to 5 (5 being “extremely confident”), the majority of marketers (45.1 percent) give themselves a 4 in terms of their team’s plan to hit marketing re
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Marketing Insider Group
OCTOBER 12, 2017
Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group.
KoMarketing Associates
OCTOBER 12, 2017
This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. I can see why. Photo Credit: Akvile DeFazio. There were some truly fantastic sessions and for me, being able to listen to search marketers who are at the top of their game is inspiring, validating, and helps me to improve my own skills.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
OCTOBER 12, 2017
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 12, 2017
Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ.
Content Standard
OCTOBER 12, 2017
Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter? They’re toying with longer message limits that will look more like Facebook updates than the platform’s iconic tweets. For consumers, this behavior sometimes seems crazy.
Content Marketing Institute
OCTOBER 12, 2017
Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.
Champion Communications
OCTOBER 12, 2017
Recently a large number of our clients and contacts have been talking about developing "ABM Strategies" within their business. If this means nothing to you please stop reading and watch the video of Beetle jumping in a field here. If, on the other hand, Account Based Marketing is of interest, then allow me to introduce you to Jamie Hancox of Buying Time, a UK B2B account based marketing firm that Champion has worked with on a number of integrated projects.
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Industrial Marketing Today
OCTOBER 12, 2017
What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences. Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today. [ This is o
Vidyard
OCTOBER 12, 2017
Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on! Video has been proven to boost sales response rates, drive SEO performance, hit registration targets, close more deals – the list just goes on.
Engagio
OCTOBER 12, 2017
In part 1 of our How to Buy ABM mini-series, we covered how to sell ABM to your counterparts in the C-suite and your executive board. In this post, we’re going to cover how to determine your readiness for ABM. How to determine your readiness for ABM. Everyone starts somewhere on the ABM journey. To be successful, you need to know where you are and where you want to go.
Kapost
OCTOBER 12, 2017
Visibility is key to successful marketing. If you can’t see how your content contributes to your customer’s buying decisions, how can you make informed strategic moves? Modern marketing means creating. The post What Does Successful Marketing Look Like in 2017? appeared first on Kapost Content Marketing Blog.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Schubert B2B
OCTOBER 12, 2017
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the possible customer nurturing, brand building, and sales prospecting can make it all worthwhile — if executed correctly.
Lead Liaison
OCTOBER 12, 2017
Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. As a user myself, I first started using Salesforce.com. I couldn’t imagine trying to keep track of my activities and tasks anywhere else (oh no, not a spreadsheet!).
Hinge Marketing
OCTOBER 12, 2017
This video discusses your personal brand, one of the key ways buyers find what they are looking for. Transcription. Hi, I’m Karl, and today we’re gonna talk about personal branding in the AEC market, and we’re gonna talk about some things that they don’t teach you in engineering or architecture school. We’re gonna talk about your personal brand, which also is your visibility and plays heavily into your reputation in the market.
Sharpspring
OCTOBER 12, 2017
You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliath”s of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep up with larger, more well-equipped companies?
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Exo B2B
OCTOBER 12, 2017
The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords.
Circle Studio
OCTOBER 12, 2017
Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency.
Navigate the Channel
OCTOBER 12, 2017
In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers. It makes sense to maximize your lead-gathering system to find as many qualified leads as you can, so that your email nurturing system can further quality them.
LeadSquared
OCTOBER 12, 2017
Do you love following the business news? Reading about updates like the new updated Facebook messenger, or the release of the new iPhone, or how Vishal Sikka has infamously resigned as the CEO of Infosys. Yes? Then you would have read about how Facebook is now launching WhatsApp for business. But, how is it relevant to you as a marketer or as a salesperson?
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Hubspot
OCTOBER 12, 2017
When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.
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