Fri.Jul 31, 2015

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year.

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5 do’s & don’ts of B2B lead qualification

Biznology

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me.

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#BADMarketing from Starbucks

Crimson Marketing

Accidental #BADMarketing is still hilarious. . Image; Courtesy of DOSE. The post #BADMarketing from Starbucks appeared first on.

Marketing 162
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How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. True to its name, the Thread Screen was developed by Breakfast NY for Forever 21 and uses 6,400 mechanical spools of thread to display images and basic animations.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Kaon

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. But this obviously isn’t the only pressure that CMOs face.

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[Ebook] How Marketing Automation Empowers Small Teams

Adobe Experience Cloud Blog

Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top per

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How to Use LinkedIn Showcase Pages to Connect With Your Audiences

Hinge Marketing

You understand that social media marketing is important —and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% of those prospects are looking you up on LinkedIn.

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Interesting Infographics: The Science of Social Timing in Blogging

LEADership

Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Getting your blog the attention that it deserves takes more than just creating great content. You also have to be careful to post at a time when your hard work is most likely to be seen.

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6 Simple Ways to Tap Into the Power of Influencer Marketing

Hubspot

Did you know that just 3% of people generate 90% of the impact online ? Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach. To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Boxes to Tick when Evaluating a Video Marketing Platform

Vidyard

Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? Video is the most influential medium for engaging online audiences and building an emotional connection with your buyers. It’s the perfect way to inspire, educate, and even entertain. That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content.

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4 Genius Tactics for Increasing Ecommerce Sales

Hubspot

Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.

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Common Questions from Customers

SnapApp

You asked. We answered! If there’s one thing we love on the SnapApp Product team, it’s questions and feedback! We are always eager to know your favorite features, how your SnapApp workflow could be improved, and what may be causing confusion in the product. Positive or negative, it’s your feedback that provides us the most value when making decisions to improve SnapApp.

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Tips For Re-training Your Media Sales Team

Hubspot

One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Because Inbound marketing is fundamentally different from many other traditional advertising options — like PPC or event sponsorships —i t's often pretty far out of your sales team's comfort zone.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Media Advertising Closes Spending Gap in Tight Race with Paid Search

Content Standard

Fifty-eight percent of retailers are increasing their spending on social media ads this year, just behind the rate seen for paid search spending. Those spending trends highlight a closing value gap between social media advertising and paid search, according to the National Retail Federation. According to the organization’s “ State of Retailing Online ” report, Facebook has become a critical new source of customer acquisition.

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The Account Based Marketing Technology Stack Emerges

LeanData

Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use. .

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Thinking Thursdays: State of the Industry

The Freeman Company

Today's top marketing trends and how to use them at your next event

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The Account Based Marketing Technology Stack Emerges

LeanData

Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use. .

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Importance Of Goal-Directed Behaviors To Buyer Personas

Marketing Insider Group

In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services.

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The Account Based Marketing Technology Stack Emerges

LeanData

Breaking down the database-silo barrier is the key to LeanData and companies are finding many ways to put this to use. .

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The 20 Best Sites for Wasting Time on the Internet

Hubspot

There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions. But what about those times when you just want to surf the internet aimlessly?