Biznology
JANUARY 7, 2021
After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. I often conduct a SWOT with my clients and the results always yield actionable results.
ATAK Interactive
JANUARY 7, 2021
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO of ATAK Interactive.
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Biznology
JANUARY 7, 2021
What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon and me, it was about tapping into experts to guide us through these trying times. At the end of every EE Voice podcast, we always ask our guests for their one piece of advice to leave with listeners.
Content Marketing Institute
JANUARY 7, 2021
Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JANUARY 7, 2021
Network security needs to be a top priority for businesses in every industry. Unfortunately, we’re living in an era where hackers and criminals target vulnerabilities in business networks. Network security software helps prevent cyberattacks and keeps data safe. These solutions help network admins deny unauthorized access to network resources. They can prevent spyware, malware, trojans, […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Outgrow
JANUARY 7, 2021
10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Undoubtedly, chatbots are automation at its best. And if you aim to try it out yourself, look no further for the best chatbot examples for your website.
Roketto
JANUARY 7, 2021
Alright, we’re talking about it. The big S-E-O. Let’s face it, there’s a f*cktonne of content out there about search engine optimization. Blogs, YouTube videos, LinkedIn posts. It’s a digital dumpster fire, as one guru after another claims to have cracked the code.
Metadata
JANUARY 7, 2021
Autonomous demand generation platform earns top honor for its results with LinkedIn Conversation Ads, increasing demos by 300% with 20% less budget San Francisco, CA, Jan 7, 2021 — Metadata.io , the autonomous demand generation platform, won “Innovator of the Year” at LinkedIn’s Partner Connect North America event last month for their work with LinkedIn conversation ads.
SmartBug Media
JANUARY 7, 2021
As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. Given all that we learned in 2020, it’s hard to say what we can expect in terms of changing buyer behavior, trade shows happening virtually or in-person (or both), or even how organic traffic will be impacted in the coming year with all the new campaigns we’ve run. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us )
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Scoop.it
JANUARY 7, 2021
Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers? This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012.
ActiveDEMAND
JANUARY 7, 2021
Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours. When pitching marketing automation to clients, we recommend using a goal-oriented approach and selling your services rather than just the technology by itself.
Content4Demand
JANUARY 7, 2021
Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts.
RebelMouse
JANUARY 7, 2021
There's no denying that the digital world suffers from an overwhelming amount of content, but there are still plenty of unanswered queries out there just waiting to be answered. That's why Google created Question Hub. Previously only available in India, Indonesia, and Nigeria, the search engine recently opened up the hub to U.S.-based publishers. Question Hub collects unanswered questions from its search engine and makes the data available to content creators to help fill in the gaps.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
JANUARY 7, 2021
Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data.
Content Science Review
JANUARY 7, 2021
Get insights from content thought leaders about their content predictions and plans for 2021.
SEMrush
JANUARY 7, 2021
Uma estratégia de SEO de blog poderá trazer muito tráfego e até pagar dividendos para seu site. Desde atrair novos negócios em potencial até se tornar uma grande autoridade em seu espaço, é importante pensar no sucesso de SEO de seu blog.
JangoMail
JANUARY 7, 2021
What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SWZD
JANUARY 7, 2021
Email marketing is not a new phenomenon; no matter the size of the organization, 97% of companies use email. But it has become an even greater part of our daily.
BenchmarkONE
JANUARY 7, 2021
Remember when working from home was a novelty? Ten months since the beginning of the pandemic and when many of us switched to remote work , yet there’s still no sign that most of us will be returning to the office soon. While we might have come to terms with how the typical workplace will look in the future and the realities of the work from home life, that doesn’t mean we’ve fully embraced it or found our groove.
Stevens & Tate
JANUARY 7, 2021
Over the past few years, B2B business has seen a dramatic shift in the decision makers involved in purchasing. Now more than ever before Millennials are at the forefront of the company decisions especially when it comes to purchasing. According to a survey conducted by Google 2015 was the first year that nearly half of all B2B purchase influencers were Millennials.
RebelMouse
JANUARY 7, 2021
There's no denying that the digital world suffers from an overwhelming amount of content, but there are still plenty of unanswered queries out there just waiting to be answered. That's why Google created Question Hub. Previously only available in India, Indonesia, and Nigeria, the search engine recently opened up the hub to U.S.-based publishers. Question Hub collects unanswered questions from its search engine and makes the data available to content creators to help fill in the gaps.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Vision6
JANUARY 7, 2021
The team was set to move forward with preparations for 2020’s largest, premier email marketing summit in the southern hemisphere. However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. We had a tough decision on our hands, to cancel, postpone or entirely change it up by going virtual.
Porch Group Media
JANUARY 7, 2021
Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform. Download V12’s Customer Data Platform Success Kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP for a variety of marketing initiatives.
Digilant
JANUARY 7, 2021
Katie Gargano Joins as Product Marketing Manager and Matt Mahgerefteh is Appointed Manager of Analytics. Digilant , an omni-channel digital advertising services company, today announced the appointment of Katie Gargano , who joins as Product Marketing Manager, a new role for the company, and Matt Mahgerefteh , who joins the team as Manager of Analytics. .
ClearVoice
JANUARY 7, 2021
Let’s be honest, the word “freelancer” used to come with a stigma attached. Some deemed it a euphemism for ‘unemployed.’ Others would think: “Why is this person so readily available?” . But as the world turns the page on 2020 and collectively wishes for anything but an encore performance, the word “freelancer” has finally come full circle to stand for something vastly more empowering.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digilant
JANUARY 7, 2021
More advertisers are unearthing the benefits of programmatic advertising and how data allows you to reach your audience at the right time, in the right place, and with the right message. This realization, combined with the continued increase in consumers using mobile devices, has created the perfect storm in which programmatic advertising “rains” the best solution to target consumers effectively.
distribion
JANUARY 7, 2021
What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested in the messaging you are trying to convey. You can automate huge portions of the marketing process, simply by configuring your emails to send at specific times of day, to specific segments of your email
Bluetext
JANUARY 7, 2021
For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent and diligent SEO work in mere seconds. The main culprit? Not resolving SEO issues in a timely manner. As companies and web traffic grow, it’s easy to ignore small SEO issues and add them to the ‘to-do’ list.
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