Tue.Oct 06, 2015

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. But then I decided it was way too wonky and wrote a new, data-free version that people might actually read.

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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.

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3 Key Takeaways from SMX East 2015

KoMarketing Associates

At SMX East last week, I was lucky enough to not only speak on a couple panels but also catch a few sessions, network with my fellow marketers, and meet new people. As always, I learned some new things and was reminded of how smart some of the folks in this industry are. While I couldn’t catch all the panels, the ones I did attend left me with a list of actionable tactics and a few key takeaways.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as the key theme for this year’s study.

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The Reactive Demand Generation Strategy

ANNUITAS

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. However, it’s critical to remain agile, but not to fall into the trap of being too reactive to the wrong things. This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it.

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Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. For data analytics to be successful, there are two levels required in this process, including: The algorithms that help connect the two technologies and are able to deliv

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Why Failing Fast Is Stupid in Social Media

Convince & Convert

A Recipe for Success in Social Media. Jeffrey Hayzlett is a turnaround architect of the highest order. He is a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a mill

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7 Steps to Stress Free 2016 Planning

SugarCRM

You can run, but you definitely can’t hide! Budget and planning season is upon us. But with a little bit of preparation you can make it a little less painful this year. The idea of going to a budget meeting can be enough to send some people into cold sweats. With executives and finance scrutinizing every penny, you know that you need to be ready to defend your plan.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution

Hinge Marketing

Over the past few years, we've continually been getting inquiries from national and regional engineering firms about marketing and lead generation services — and in particular, about trends in professional services marketing. I've been talking to engineering marketers and executives about the revolution that has been underway in AEC marketing.

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20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing

Lead Liaison

You just bought a shiny new car, or website visitor tracking , which might be around the price of that new car (if you’re buying a Tata). Now that you’ve got some power under the hood, how can you use that power to infuse excitement into your organization and energize your sales and marketing efforts? Here are some ways you can use visitor tracking to introduce exciting new opportunities across your organization.

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5 Easy Ways to Find Shareable Content for Twitter

SWZD

One of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content: how much content do I need to share? How much is too much? Where do I even find it? As a social media manager, I know that one of the most time-consuming parts of Twitter marketing is putting out a consistent stream of engaging content. It was one of the first things I had to consider: how much content do I need to share?

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Email Marketing: The B2B Marketer's Loyal Hound

MLT Creative

There a lot of different content mediums these days. Every couple of months or so we hear about a new social platform or the demise of an old one. Us marketers are always chomping at the bit to learn the newest trend, tool or trick so that we can say we're at the forefront of the societal shift that these new content mediums are creating.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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10 Tried-and-True Tips for Sales and Marketing Alignment

Hubspot

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads. but that wasn't scalable as we grew.

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All Forms Including Free Accounts Are Now Secure

JotForm

It’s always exciting to share great news. Today, we get to share great news for all JotForm users. All links and embed codes on our new Publish user interface are secure by default. In conjunction with this, we no longer limit our free users to just 10 secure submissions. All form submissions, whe.

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The Beginner's Guide to Technical SEO: 7 Resources You Should Use

Hubspot

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical. So what is technical SEO ?

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Building a Mobile Content Strategy for Bored People

Content Standard

New mobile technology that detects when users are bored could upend mobile content strategy, paving the way for boredom-busting digital marketing content. Based on factors like mobile activity, the last time a user called or texted, the time of day and how intensely a user is using the device, researchers with Telefonica Research say they’ve created an algorithm that can detect when users are bored.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write High-Level Blog Posts That Don't Overwhelm Your Readers

Hubspot

Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read? In my areas of expertise -- marketing, entrepreneurship, SaaS -- the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this? Here are some of the techniques I use to make ultra-readable articles that are still intelligent and engaging. 5 Tips for Writing High-Level Blog Posts That Aren't Overwh

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Creating a Video Marketing Strategy, Publisher Style

Content Standard

Online video has exploded onto the scene over the past couple years. According to ReelSEO , video watch time on YouTube alone has increased by 60 percent year over year, and the average YouTube session on mobile is now 40 minutes. This has left traditional publishers scrambling to create video marketing strategies around this “new” content, diving into the world of video.

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10 Tips to Fight Credit Card Fraud

Hubspot

Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while investigations are carried out. New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing.

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3 Simple Strategies to Maximize Your Efficiency

Convince & Convert

Have you ever reached the end of a day and felt like you got nothing done? Inefficiency can be very costly, especially for those in social media and digital marketing. This area of work never has any downtime, and it can be exhausting. If you could do those inefficient days over again, chances are you would handle your meetings, conversations, and even your private work time a little differently.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Sales Culture 101: How “More Cowbell” Shapes Strong Salespeople

Adobe Experience Cloud Blog

Author: Chris Gillespie An open apology to the engineering, support, and marketing teams: please excuse my cowbell. I know that it rings loudly and I know that cubicles and drop-tile ceilings aren’t enough protection against it. I promise you, however, that it’s important to our entire company, so let me explain why. When the cowbell is ringing, sales are being made , which means our company is able to continue growing and is able to pay everyone to be here as a part of this glorious effort.

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Viewability? It’s the Least of Publishers’ Worries

Hubspot

Once upon a time, clicks and impressions were the currency of digital media. But today, times are changing. With banner blindness being the norm, advertisers are looking for new ways to get more out of their digital advertising investments. They’re looking to build long-term relationships through leads that they can nurture. The problem? There’s often a disconnect between media companies and advertisers.

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Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. We decided to go with one winner and one runner-up for each award to recognize as many of the amazing projects as we could.

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Why Should Your Content Live Inside a Blog?

Sales Engine

Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. To understand why, you first need to understand where we’ve come from and why the blog has emerged as default medium for publishing. First, we must agree that content marketing is simply marketing, and it’s the the direction that most B2B companies are heading because it provides the greatest opport

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.