Marketing Insider Group
OCTOBER 26, 2015
Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts.
Influitive
OCTOBER 26, 2015
Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. But starting a referral program from scratch can seem like a daunting task.
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Marketing Insider Group
OCTOBER 26, 2015
Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of […]. The post My Favorite Tool For Content Ideas appeared first on Marketing Insider Group.
Biznology
OCTOBER 26, 2015
CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). Only 15.0% can prove quantitative impact (CMO Survey). By 2018, digital marketing is expected to overtake TV as the largest advertising segment. It’s elevating the importance of the Chief Marketing Officer (CMO) as strategist, innovator, and buyer of advisory services and technology.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
OCTOBER 26, 2015
Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play […]. The post Influencer Marketing And How To Amplify Your Content appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
OCTOBER 26, 2015
Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces.
Content Standard
OCTOBER 26, 2015
“We all see those sad sacks walking down the street clutching their Starbucks in one hand and their sugar-loaded Chobani yogurts in the other. Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola.
KEO Marketing
OCTOBER 26, 2015
Do you have “leaky” landing pages? Most businesses do, whether they realize it or not. Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take. The goal for marketers should be to plug and eliminate as many potential leaks as possible, thus keeping visitors focused and increasing the odds that they will complete the desired action.
The ROI Guy
OCTOBER 26, 2015
Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015 [link] 4) TCO is so 1990.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 26, 2015
Thinking of strategies to close out the year strong? The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers. How does one figure out how to tap into a new audience?
JotForm
OCTOBER 26, 2015
Can you imagine a website without buttons? I bet you can’t. And it is not surprising since these tiny, mostly rectangular-shaped objects much like navigation or copyright information are one of the fundamental details of any UI. Not only do they make links look more weighty, appealing and push.
Content Standard
OCTOBER 26, 2015
“We all see those sad sacks walking down the street clutching their Starbucks in one hand and their sugar-loaded Chobani yogurts in the other. Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola.
Brandfolder
OCTOBER 26, 2015
Believe it or not, but [small-to-medium businesses account for more than]([link] [99.7% of employers and supply the majority of new jobs annually]([link] Combine that big impact with today’s technology, and.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convert
OCTOBER 26, 2015
I don’t believe in hard work anymore. In 2015, there’s so much technology out there that I shouldn’t have to break a sweat doing anything. I mean things have become so advanced that I use software to email my customers automatically! I don’t want to break a sweat testing either. Call me lazy (and I’ll.
B2B Marketing Directions
OCTOBER 26, 2015
Earlier this fall, I published a post that focused on the need to make content marketing more efficient. The impetus for that post was a recent research study by Gleanster and Kapost that demonstrated the economic importance of improving the efficiency of content marketing activities and processes. Here are three of the major findings of the Gleanster/Kapost research: Large and mid-size B2B firms in the US collectively spend over $5.2 billion annually on content creation efforts.
Content Standard
OCTOBER 26, 2015
Marketers know that video views are booming , but using video content to forge brand identity can be tricky. Videos that look too much like ads risk losing the viewer; videos with nothing to do with the brand risk having minimal impact on the bottom line. Visit Seattle, Seattle’s official destination marketing organization, is hoping to solve the problem with a new video channel aimed to lure tourists to the city.
The Freeman Company
OCTOBER 26, 2015
Successful Meetings covers the launch of the Freeman Global Certified Partner Program
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Terminus
OCTOBER 26, 2015
We had a ton of fun this week learning from all of the speakers at MarketingProfs 2015 B2B Marketing Forum. As we were reviewing the feed, we realized that there were some “hidden” ABM lessons and wanted to highlight some of them here on our blog. Here are 9 Tweets from #MPB2B and Why They Matter for ABM: Authenticity, transparency and simplicity is the new B2B voice.
Convince & Convert
OCTOBER 26, 2015
Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. Supporters of the social selling movement claimed that LinkedIn, Facebook, Twitter, and other social sites would bring an end to the stereotype of pushy, disconnected, quota-hungry salespeople and give rise to a new breed of relationship-first sellers who use social media to seek connections instead of transactions; who share valuable resources instead of pushing produ
Adobe Experience Cloud Blog
OCTOBER 26, 2015
Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. But when they go to their executive team to tell them about all the success they have been having, they get a resounding, “So what?” Any marketer that cannot show the economic value of their activities will fail to earn the attention of their executives.
Hinge Marketing
OCTOBER 26, 2015
Tired of competing on price alone? Looking to stand out in a crowded marketplace? Perhaps it’s time that you step up your game to stand out from the other professional services firms. Forget What You Think You Know About Professional Services Proposals. Well, maybe not everything. Yes, you still need to proof it for typos and be responsive to the prospects' requests.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SnapApp
OCTOBER 26, 2015
The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative. What does that mean for you? Embrace the change. Cutting-edge companies have embraced this shift to digital/inbound/content (whatever you want to call it), rather than resisting it by maintaining old techniques and hoping it works.
Hubspot
OCTOBER 26, 2015
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave. A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business.
Convince & Convert
OCTOBER 26, 2015
Business: Oprah Buys Weight Watchers Stock. On Monday, the “most-inspiring” person in America (aka Oprah) announced that she has taken a 10% stake in Weight Watchers. With years of piling debt for the weight-loss company, many are wondering whether or not Oprah can be the saving grace that she’s proven to be for others in the past : From our end, we see a lot of signs that point to YES.
Hubspot
OCTOBER 26, 2015
Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it's important to have search engine optimization top-of-mind. After all, the top three results on a search query get 61% of all search clicks -- and 75% of search engine users never scroll past the first page of search results.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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