Content Marketing And The Rise Of The Citizen Storyteller
Marketing Insider Group
MAY 27, 2015
For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content.
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