Wed.May 27, 2015

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Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content.

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How to Make News Content Viral Using People-Based Marketing

Webbiquity

Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news.

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How to Write an Award Winning Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership.

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The dirty little secret some SEO companies don’t want you to know

Biznology

Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client who needed my opinion. His firm was working with an SEO company that provided content creation as part of its monthly retainer.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Who creates the battle cards can vary, sometimes being a function of product management, other times of product marketing, or even at larger companies a separat

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emagine Website Designs: 4 New WordPress Powered Websites

EMagine B2B Blog

The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works. And in honor of today being the 12 th Anniversary for WordPress , we’re showcasing a few of our most recently launched WordPress projects below: BHI Energy.

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Marketing Automation Provider, Salesfusion, Simplifies Email Design for Small and Mid-Sized Businesses

SugarCRM

The post Marketing Automation Provider, Salesfusion, Simplifies Email Design for Small and Mid-Sized Businesses appeared first on Salesfusion.

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Generating Referrals: Are Your Clients Helping Your Brand?

Hinge Marketing

Referrals can be the lifeblood of just about many professional services firms. They are cost effective, and are typically warmer than other leads that come in through your pipeline. The status quo may be giving you an adequate stream of referrals, but how do you know if you are optimizing your referral potential ? The answer lies in the behavior of your clients.

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The Art or Science of Sales and Marketing?

The ROI Guy

There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits. Data is now collected and insights leveraged to learn more about buying behaviors – what works and doesn’t - helping marketers design and execute more effective and automated campaigns, and

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. PHOENIX, Ariz., May 27, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards.

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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. My Mindset in 2009. I never wanted to spam the Internet. Google made me do it. This is what I told myself back then.

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Top 5 Ways to Manage and Scale your Video Marketing Library

Vidyard

“Who cleaned up and organized? I knew where everything was before!” – Me (and come on, admit it, probably you too.) There’s a reason why organized people are sometimes considered “neat freaks” – the rest of us want to pretend that our mess is normal. We work so hard that we have no time for anything but what we call “organized chaos”, and continue adding to the clutter.

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The 6 Month Website Redesign Framework

Hubspot

When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. Or, you could make one from scratch. Those fast solutions will be satisfying in the short run, but you’ll get more out of making your own dinner. You’ll be more careful with ingredients. You’ll be able to make it exactly how you like it (one quarter pepperoni, one third green peppers, and the rest extra cheese?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Applying Moneyball to B2B marketing

Canadian Marketing Association

As B2B marketers, we often struggle to justify our investments in the digital realm. We’ve come to understand that the buyer’s journey is a long and winding road through digital and physical touchpoints. We know intrinsically that we need to be present, social and community-based online. And yet, individuals are inundated with digital media.

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2 Big Steps to Remove Friction During the Checkout Process

Hubspot

Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Because you have quite a few other tasks to complete in between, reducing friction in the buying process can be difficult. Yes, selling is your main goal, but you want those customers to come back, right? Return customers don’t always come back on their own.

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Brand Refresh Strategy and the Dangers of Digital Hoarding: An Agency Perspective

Brandfolder

For [agency owner]([link] Dave Conover, transforming a brand from outdated to outstanding is just another day on the job. Whether it's real estate or roofing tile, Conover has the adept experience and creativity.

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Finding Creative Inspiration

The Freeman Company

Our team shares where they find inspiration in unexpected places

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

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It’s Official: Mobile Search Surpasses Desktop Searches on Google

Content Standard

If you’ve put mobile marketing on the back burner, it’s time to get serious. Mobile searches now account for more than half of all searches in 10 countries, including the U.S., Google reports. The new mobile milestone comes on the heels of Google’s mobile-friendly update , commonly known as Mobilegeddon. The update boosted the ranking of mobile-friendly pages on mobile search results—meaning sites with easily readable text, playable content, and minimal horizontal scrolling enj

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How to Write a Resume: The Ultimate Checklist of Resume Tips

Hubspot

I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. and somehow, your resume still goes out with your name as Corey Ridon from HubStop. It's anxiety-inducing, is what it is. So, I did what I do when I'm anxious. I made a list about all the little stuff you need to do when you're writing and editing a resume.

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5 Ways to Resuscitate Your Content Marketing Strategy

Content Standard

This is a guest post written by Roxanne Abercrombie, the PR, content, and social executive at Uniting Ambition. Content marketing has never been more important, nor has it ever been more difficult. In the heavily saturated digital marketing space, each piece of content produced is a drop in what has become an overwhelming ocean of words. The content marketers of today are not only facing the difficulty of consistently producing quality, original content, they also have to make this content reach

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]

Hubspot

As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise -- it has the potential to increase a post's traffic by 500%. So how do you write a headline that drives that kind of results for you? Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares.