As the cookie crumbles, it’s more important than ever to have a clear understanding of the advertising landscape. Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
The World’s Biggest Ad Vendor Database
Bionic’s Advertising Vendor Database is the advertising industry’s most comprehensive index, comprised of 11,801 advertising vendors, 44,670 advertising programs, and 446,987 advertising placement options (aka products). This database covers all media channels – digital, TV, radio, print, billboards, etc. – and is constantly updated with hundreds of listings being added and updated every day.
Centralize Your Vendor Relationships
The Ad Vendor Database centralizes all your media vendors and all associated media placements into a single, centralized database. This enables you to manage your vendor relationships across your entire agency and for each of your clients.
Advertising Vendor Overview
The Advertising Vendor Database gives you a concise overview of every vendor in the industry, which enables you to quickly understand the company and its key differentiators.
Directory of Ad Sales Contacts
You get a directory of ad sales contacts at each vendor, making it easy for you to connect with the right person to get information and to place orders.
Catalog of Advertising Programs
For each vendor, you get a catalog their advertising programs, giving you a comprehensive understanding of their offerings.
History of Ad Buys and Performance
You gain unprecedented insight into the complete history of the ad placements you’ve purchased from the vendor, including links to media plan line item details including dates, pricing, quantities, costs, deliverability, viewability, and performance KPIs. This expedites media planning decisions and gives you negotiating leverage when media buying.
Inject Vendor Insights into the Media Planning Process
The Ad Vendor Database is a powerful resource on its own. It’s even more powerful when integrated with the media planning process.
Bionic’s Advertising Vendor Database is fully integrated with the media planning process. As a result, vendor insights are always available with a single button click.
Watch a Webinar
Here’s a recorded 20-minute live webinar that shows off the capabilities of the Vendor Database and how it seamlessly integrates with your media planning process.
How to Get the Advertising Vendor Database
If you’re already using Bionic for Agencies, you already have access to the Advertising Vendor Database. Your account was upgraded for free as part of your subscription. The next time you log in, you will notice a new “Vendors” tab. Don’t hesitate to contact customer support for questions and training.
If you’re not yet on Bionic, you can request a trial here: https://www.bionic-ads.com/agencies/
How to Access to Your Listings in the Vendor Database
If you’re already on Bionic for Ad Sales, simply log in and click the “Programs” tab.
If you’re on an ad sales team and want to manage your ad programs in the Advertising Vendor Database, you can request your free account here: https://www.bionic-ads.com/seller/
