Wed.Jul 22, 2015

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Content Is The Key To Social Selling Success

Marketing Insider Group

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content.

Curation 191
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Marketing lessons from the college admissions process

Biznology

I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Even this is subject to change. There’s always a new app. Of course, we’re talking about the 18-year-old high school student, an elusive creature best known for his penchant to hide – at least from adults.

Process 162
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How To Create Brand Rituals Through Story

Convince & Convert

Tweetable Moments Nothing connects people with things other than stories at a deep, emotive human level. Zain_Raj Tweet This. Today Park interviews the CEO of Shapiro+Raj , Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. Zain is also the author of the number one marketing and sales bestseller, “Brand Rituals”.

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Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads

Adobe Experience Cloud Blog

Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. And that’s not just with your contact data.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Has web traffic increased? Are you seeing more conversions and leads? Is your firm closing more new business? It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

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14 of the Best College Websites (And Why They're So Awesome)

Hubspot

Think about the average college's website for a second. Chances are, it feels a little out of date. You probably can't even read its content on your phone without lots of pinching and zooming. Crazy right? It's the virtual front door of the campus. This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors.

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5 Things you Need to Consider when Building a Marketing Tech Stack

Vidyard

A marketing tech stack may not be as delectable as a warm pile of soft and fluffy, freshly cooked pancakes, dripping with butter and bathed in sweet syrup. Those plump blueberries, delicately chocolate-dipped strawberries, and … oh, whoops – this is not a post about pancakes. But the truth is, a well-put together marketing tech stack is almost as good as this mouth-watering pancake stack, in a different way.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done ( seriously ). You know what else you can do in eight minutes or less? Get a bunch great tips on how to better market your website and blog.

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Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! The challenge isn’t getting the ideas – it’s the execution.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Interview with CMO LeanData – Adam New-Waterson

LeanData

Everything about the ‘Flip My Funnel’ conference matches what I believe about where the most successful marketers are heading. But, as much as I want to share what I’ve learned, I’m even more eager to sit back and listen to what other people are doing, what they’re seeing, and what they think is coming in the future.

CMO 45
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Engineering Emotion: Does Big Data Create Our Favorite Netflix Characters?

Content Standard

Data, data, everywhere. Big data is, well, big. In March of this year, CloudTweaks estimated that at least 2.5 quintillion bytes of data are produced daily. That’s this many bytes of data: 2,500,000,000,000,000,000. With so much data zipping into the world every day, brands are clamoring to capture and understand it. They want to know how they can use it and how they can better serve the people whose data they’ve collected.

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Interview with CMO LeanData – Adam New-Waterson

LeanData

Everything about the ‘Flip My Funnel’ conference matches what I believe about where the most successful marketers are heading. But, as much as I want to share what I’ve learned, I’m even more eager to sit back and listen to what other people are doing, what they’re seeing, and what they think is coming in the future.

CMO 40
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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign? GT: Well, if I said every time, that would be a bit of hyperbole, but only a bit.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Interview with CMO LeanData – Adam New-Waterson

LeanData

Everything about the ‘Flip My Funnel’ conference matches what I believe about where the most successful marketers are heading. But, as much as I want to share what I’ve learned, I’m even more eager to sit back and listen to what other people are doing, what they’re seeing, and what they think is coming in the future.

CMO 40
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Social Media Automation Does Not Have to Suck

Convince & Convert

Image via BigStockPhoto.com. In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection of links to timely and topical digital marketing links.

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39 Perfect GIFs For Your Next Presentation

Marketing Insider Group

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? MAKE THEM VISUAL – 40% of people respond better to visual information than plain text.

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Why You’ll Get More Brand Awareness from Long-Form Content

Content Standard

In the age of seconds-long attention spans, many marketers have clung to the mantra that shorter is better. But it turns out users are happy to engage with long-form content, even on mobile devices. The apparent appetite for long-form content presents an opportunity for brands: With long-form, companies have more space to tell their stories and boost brand awareness.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content

Vidyard

Winners for best use of video in B2B and B2C marketing campaigns to be announced at upcoming Space Camp video marketing summit in San Francisco. Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results.

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Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice.

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Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content

Vidyard

Winners for best use of video in B2B and B2C marketing campaigns to be announced at upcoming Space Camp video marketing summit in San Francisco. Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results.

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Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content

Vidyard

Winners for best use of video in B2B and B2C marketing campaigns to be announced at upcoming Space Camp video marketing summit in San Francisco. Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.