Wed.Nov 27, 2013

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B2B prospecting data just keeps getting better

Biznology

'(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

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Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

'Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

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Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

'When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. What distinguishes CDPs is that they make their database accessible to other execution systems and add some type of customer management intelligence.

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

'A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. The findings included the following: 78% of CMOs believe custom content is important for future marketing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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2 New Programs Prove the Inmates are Running the Social Media Asylum

Convince & Convert

'Image from BigStock.com. If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight For Your Right to Free Tacos.

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Top 5 Ways to Waste Your Professional Services Firm’s Money on Research

Hinge Marketing

'More and more firms are discovering the extraordinary power of strategic marketing research. In fact, Hinge’s own research shows the firms that conduct systematic research on their current and potential clients grow from 3 to 10 times faster and are up to 2X more profitable. Faster growth and more profits – that’s the power of research.

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Interesting Infographics: Who Is Your B2B Buyer?

LEADership

'We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play. But how well do you really know your B2B buyers? Earlier this year, the Acquity Group released an infographic titled “Who Is Your B2B Buyer?” which is based on their 2013 State of B2B Procurement Study. I’m not sure if you viewed it already, but I thought this was worth sharing now; after all, B2B marketers must always remember to reflect on the profiles of their prosp

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Adding Facebook Custom Audience Gets Easier

LeadSquared

Facebook is constantly rolling out new features to help businesses connect better with their audiences and customers. Things became a lot more effortless when they recently introduced the option for marketers to be able to add their Custom Audience right from their ‘Create an Ad’ tab. This option was earlier available only on Facebook Power Editor but has now made its way to Facebook’s self serve ad tool.

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How to Use Video to Prospect and Validate Your Leads

Vidyard

Many sales reps often ask me, “how does a video marketing platform fit into the sales cycle?” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Perks of Being on Google Plus for Businesses

LeadSquared

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). Of course I am joking! All the badasses (in the business world) I know have a Google Plus as well. I know that non-business users are only trying to resist the way “big bad” Google is using their dependency on it to “push” its social network.

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SnapApp Gives Thanks

SnapApp

We’re Thankful For You. Thanksgiving is a holiday that gives us a chance to slow down and reflect on what’s really important to us. SnapApp has a lot to be thankful for this year. In 2013, we had over 150 new customers and had over 4,500 SnapApps created. Our customers saw success in their engagements, content, and strategy. We’re thankful that you trusted SnapApp with your content and you’re using us to bring your ideas to life.

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Dynamic Display Ads will Help you Reconnect with your Visitors

LeadSquared

When I say ‘Good Strategy’, I definitely mean that it is an effective solution to reconnect with your visitors on the Google Display Network and probably more useful than your traditional Remarketing strategies. Now, instead of spending it on creating ads for each and every product, you can invest your time in re-engaging your leads and pushing them down the sales funnel.

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Our First Company Off-Site

LeanData

A little about me: My name is Stacey and I’m on the Sales team at LeanData. I’ve been with the company since June 2013 and was one of the first two sales reps here. Recently, the LeanData team went on our first company off-site. After a long morning and early afternoon of much discussion and strategizing across the departments of our company, we finally got to the fun part: paintballing!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Reviews for Local Businesses – How important are they?

LeadSquared

Everybody wants their business to rank high on Google. Ranking well on Google means more exposure for the business, which will in turn provide more clicks and eventually more business leads and even customers. However, in order to do so, you need to play by Google’s rules. One such way to rank higher on Google is to have Google+ page reviews for your business.

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