Marketing Insider Group

JANUARY 5, 2017

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

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Personalization Content Interactive Marketing Activities 181

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Influitive

JANUARY 5, 2017

B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly.

Video Marketing 157

Video Marketing Campaigns B2B Marketing B2B 157

ViewPoint

JANUARY 5, 2017

How well are your B2B organization’s sales and marketing behaviors, practices, and processes reliably and sustainably producing required outcomes? Are you mired in chaos, spending lots of time getting little done? Are you like most companies, achieving just average results and not knowing why? Or are you among the few that are kickin’ it? No matter where you are now, there are specific steps you can take to get to a fully optimized condition.

B2B Sales 136

B2B Sales B2B Marketing Tips Account Based Marketing 136

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

JANUARY 5, 2017

I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. See my original Optimove review from three years ago (!

Automation 120

Automation Optimization Campaigns Segmentation 120

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Sprout Social

JANUARY 5, 2017

For one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy.

Wiki 66

Wiki Marketing Proposals Communities Social Media 66

Lead Liaison

JANUARY 5, 2017

Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1]. Luck plays a role in business success, but you can’t leave the health of your sales pipeline to chance. Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program.

Lead Gen 50

Lead Gen Lead Scoring Lead Ranking Lead Liaison 50

JotForm

JANUARY 5, 2017

HR professionals are responsible for the smooth transition of a new hire, both for the newly minted employee as well as for the company. Online forms are a human resource professional’s best friend for new hire onboarding and orientation. With forms, you can easily collect necessary informatio.

Resources 48

Resources Best Practices Companies Product 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JANUARY 5, 2017

On a typical day, I toggle between multiple browsers with over a dozen tabs open, all with a smartphone by my side. It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. It turns out that plenty of Americans are in the same boat. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

Paid Search Agency 46

Paid Search Agency Advertising Agencies Marketing & Strategy Eye-Tracking 46

Brandfolder

JANUARY 5, 2017

Right about now, you’re probably putting the finishing touches on your 2017 content strategy. But have you included Digital Asset Management (DAM)? The Content Marketing Institute called DAM “[one of.

Digital Asset Management 40

Digital Asset Management Marketing & Strategy Content Marketing Strategy 40

RightOn Interactive

JANUARY 5, 2017

Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are.

Open Rate 40

Open Rate Campaigns Email Marketing Marketing Automation 40

The Freeman Company

JANUARY 5, 2017

The coolest tech from the CES show floor with big marketing potential

Brand Identity 40

Brand Identity Branding Marketing 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

i-Scoop

JANUARY 5, 2017

The Internet of Things (IoT) is an essential driver for consumer-facing innovation, data-driven business opportunities, industry transformation, new consumer applications and even entirely new business models and revenue streams across all sectors in the digital transformation economy. The Internet of Things is the interconnection of physical devices, sensors and actuators with the Internet and other […].

Digital Transformation 31

Digital Transformation Examples Trends Business 31

The Freeman Company

JANUARY 5, 2017

Our experts will help you create the ultimate brand experience

Brand Identity 40

Brand Identity Branding 40

i-Scoop

JANUARY 5, 2017

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KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

i-Scoop

JANUARY 5, 2017

Spending 42

Spending Research Service 42

Webbiquity

JANUARY 5, 2017

Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 5, 2017

The best leaders seem to possess an elusive mix of qualities that resist precise categorization. It feels like every week there's a new study or book discussing what the best leaders do and don't do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership? New data from Russell Reynolds Associates and Hogan Assessment Systems sheds some light on what separates the best leaders from average ones.

Best Practices 78

Best Practices Sample Studies Validation 78

Vidyard

JANUARY 5, 2017

Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And that’s what made Charm Bianchini’s talk at Viewtopia so impactful.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Sprout Social

JANUARY 5, 2017

All those “Likes” your business has on Facebook? All that traffic you’re generating with News Feed ads? It’s worthless if you don’t have an end-goal in mind. To turn Facebook traffic into sales , businesses are increasingly looking to powerful marketing tools called Facebook landing pages. What is a Facebook Landing Page? A Facebook landing page is a standalone web page, disconnected from your website’s main navigation.

Landing Pages 95

Landing Pages Facebook Paid Search Agency Click Rate 95

Kapost

JANUARY 5, 2017

When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. It’s pretty simple. Your photos, tweets, statuses, and updates won’t be shared with anyone if you don’t have followers. With so many different social networks, it’s crucial to utilize each one correctly.

Social Media 69

Social Media Media B2B Social Networks 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JANUARY 5, 2017

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live , marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off. Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video Marketing 78

Video Marketing Marketing & Strategy Social Media Interactive Marketing 78

Contently

JANUARY 5, 2017

Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times. Selected by Joe Lazauskas, editor-in-chief. Over the past year, I’ve read my fair share of depressing, thought-provoking essays about the state of media, politics, and tech, and the strange dystopia that we’re slowly careening into.

Word of Mouth 65

Word of Mouth Startups Storytelling Press 65

Hubspot

JANUARY 5, 2017

It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. Personalized emails provide 6x the transaction rates as generic email. Yet the bar for what qualifies as "personalized" is getting higher.

Planning 66

Planning Burn Rate Sales Qualified Leads Paid Search Agency 66