Sun.Mar 26, 2017

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Referrals: Your Untapped Source for Generating Leads

PureB2B

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable sources of leads, yet it remains relatively untapped by most businesses.

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Executive Insight: The 7 Proven Net Promoter® Success Factors

Genroe

We’ve been helping companies use NPS® for more than 10 years. In that time we’ve tried lots of different approaches and seen first hand what works … and what doesn’t. This post is the distillation of that 10 years of Net Promoter Score® implementation experience with organisations of different sizes and shapes. These are the […]. The post Executive Insight: The 7 Proven Net Promoter® Success Factors appeared first on Genroe.

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Referrals the Untapped Source for Generating Leads

PureB2B

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. Referrals are potentially the most valuable sources of leads, yet it remains relatively untapped by most businesses.

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Friday Fives: Our VP of Sales Juliana Lupinacci on Deal IDs, Trade Desks, and Drinks with Celebs

33Across

Welcome to Friday Fives! Today we're chatting with our VP of Sales, Juliana Lupinacci. She's spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for. The post Friday Fives: Our VP of Sales Juliana Lupinacci on Deal IDs, Trade Desks, and Drinks with Celebs appeared first on 33Across.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta , global VP of marketing & growth at Spotify, and I will be addresing in the opening keynote of the MarTech conference in San Francisco this May.