Ontraport
AUGUST 10, 2018
"A positive customer relationship is the foundation for a strong business. Here’s how to use your CRM to segment customers and boost their satisfaction.". The post 5 Ways to Improve Customer Retention appeared first on The ONTRAPORT Blog.
Biznology
AUGUST 10, 2018
Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. Here’s why. Content management systems (CMS) have been, on the whole, a great step forward in the evolution of the web. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content.
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Influitive
AUGUST 10, 2018
If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them.
Adobe Experience Cloud Blog
AUGUST 10, 2018
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Its search result returned Gerhard Casper, President of Stanford University.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
AUGUST 10, 2018
A 2017 survey by the National Association of Realtors® reported 51% of buyers found their homes on the internet, 30% found homes through an agent, and a dwindling 7% discovered their eventual home through a yard sign or open house. This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
AUGUST 10, 2018
When my marketing colleague, Aubrey, first asked me to write a blog post about what sales really thinks about marketing, I assumed she’d made a mistake and meant to ask. The post What Sales Really Thinks about Marketing appeared first on Kapost Content Marketing Blog.
Hubspot
AUGUST 10, 2018
A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues. If you need to differentiate a set of text for your next marketing meeting notes or brainstorming session, you'll need to know how to add a text box in Google Docs.
Content Marketing Institute
AUGUST 10, 2018
Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.”. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.
Hubspot
AUGUST 10, 2018
Every year on HubSpot’s content team, our whole team works remotely for a week. By working from home full-time and conducting all our meetings through video conference software, remote week helps us develop empathy for our remote colleagues and teaches us how to more effectively collaborate with our co-workers who live halfway across the world. Today marks the last day of remote week, and, to be frank, I’m kind of sad.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
AUGUST 10, 2018
Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.
Albert
AUGUST 10, 2018
August. 10. 2018. by Mark Kirschner. CMO. Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017.
Hubspot
AUGUST 10, 2018
A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central , the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google. Facebook. YouTube. Yahoo. Amazon. But now, YouTube is poised to surpass Facebook for the #2 spot.
Vidyard
AUGUST 10, 2018
We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video. Get the Video Book Learn How to Get the Most Out of Your Events with Video Get the Video Book Here is our list of upcoming, can’t-miss conferences for marketing and sa
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Metadata
AUGUST 10, 2018
A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.” That is what influencer marketing looks like when it works, and how it works is what businesses really need and want to know… Influencers Work!
xiQ
AUGUST 10, 2018
Get for Salesforce. Designed for B2B sales and marketing professionals, xiQ is an AI-enabled, SaaS, platform that provides instant access to over 1 billion individual personas, insights on over 12m companies and personalized digests that generate better quality leads. [contact-form-7] LEARN MORE. LEARN MORE. The post Salesforce appeared first on xiQ inc.
6sense
AUGUST 10, 2018
Julie Zetlin. Business Development Representative. Julie’s life has been surrounded by rhythmic gymnastics, which was the sport that brought her to her Olympic dream at the summer Olympic Games in 2012. Shortly after retiring from the sport, Julie moved to Los Angeles and received a degree in Literature, Communication & Media at the American Jewish University.
Content Standard
AUGUST 10, 2018
Some of branded content’s biggest success stories have captivated audiences in the form of a favorite new TV shows or comic series—offering users something to engage with over extended periods of time. But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
6sense
AUGUST 10, 2018
Tim Scanlin. Business Development Representative. As a Business Development Representative at 6sense, Tim is incredibly passionate about bringing actionable sales intelligence to B2B go-to-market teams. Because, not only does Tim have an MBA and 6 years in direct response marketing, Tim also has 13 years leveraging predictive analytics as an operational weather forecaster in support of U.S. military operations.
Metadata
AUGUST 10, 2018
A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.” That is what influencer marketing looks like when it works, and how it works is what businesses really need and want to know… Influencers Work!
Bionic
AUGUST 10, 2018
Bionic today upgraded its award-winning Media Investment Management Software with myriad improvements including resizable columns , variable gross-to-net discount , and fancier proposals from RFPs. Resizable Columns. Most media professionals were trained on creating media plans in Microsoft Excel. Everyone knows the drawbacks of using Excel for media planning , but Excel has some great features.
Ontraport
AUGUST 10, 2018
This week we solved 48 tickets, 24 of which were customer requests or reports. This resulted in two updates to the system. We delivered 82 million emails on behalf of our clients. We also hosted over 28 million landing page views and served over 169 million web requests. Our uptime this week was 100%. Release […]. The post Custom Object Records Count Towards Total Contacts appeared first on The ONTRAPORT Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
AUGUST 10, 2018
Fashion and beauty brands have often presented themselves as VIP only clubs. From Juicy Couture’s socialite spokesmodels to Hermes handbags tantalizingly limited supplies , traditional practice for luxury brands has been to set lofty standards for female buyers to aspire to in pursuit of an elite status beyond that of the other ‘regular women.’ However, with the current cultural push for more inclusive feminism and the focus on activism efforts like the “Me Too” mov
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