Sat.Oct 22, 2016

article thumbnail

Selling into the “hidden opportunity market”

Avitage

We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

RFP 200
article thumbnail

Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

Marketing Insider Group

“Listen to your audience.” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said. When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy

article thumbnail

Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing

Content Standard

In spite of its unique format and linguistic innovations, Twitter isn’t that hard to figure out. Once you have a basic understanding of the platform, using it becomes fairly intuitive. That’s important, because accessibility is critical to any social platform. Make it too hard, and users won’t give it a chance. And if using Twitter is so simple, Twitter marketing should be a breeze, right?

Twitter 76
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.