Wed.Jul 27, 2016

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The Compounding Power of Content Marketing

Marketing Insider Group

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. “Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing

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15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

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Pokémon Go and the virtual future of storytelling

Biznology

Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. And engagement is incredibly high: Users spend 43 minutes a day on average playing the game.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Optimize Your Promotion Channels & Increase Conversion Rates

Marketing Insider Group

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […].

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Quiz: Is This Headline About Pokémon Go or Kim Kardashian?

Contently

Yes, these headlines are all real. And yes, this is the hardest quiz you’ll ever take. The post Quiz: Is This Headline About Pokémon Go or Kim Kardashian? appeared first on The Content Strategist.

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How to Find a Marketing Automation Platform That Grows With You

Adobe Experience Cloud Blog

Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term gain in cost savings.

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Why Dollar Shave Club Is Unilever’s Instagram

Contently

“Dorco’s blades are f*cking great.” That’s what Michael Dubin really should’ve said in that famous launch video for Dollar Shave Club, the men’s grooming company he founded and just sold to Unilever for a billion dollars. It turns out that Dollar Shave Club doesn’t make its own razors or any of its product; the company actually buys them wholesale from manufacturers to resell.

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Why All Your Marketing Should Be Experiential Marketing

Content Standard

Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory. Oozing wax, chemical compounds, automated machinery—each place offered our teachers countless opportunities to show us the wonders of science, the intricacies of math, the history of the invention of the assembly line.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What the Heck is Thought Leadership Anyway?

Hubspot

Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. We’ve got the certifications and we’ve taken the courses and we’ve been in the trenches. We know what thought leadership is: it’s about building up a great reputation by giving your expertise away so that people think of your business first.

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Is your referral strategy tied to your differentiators?

Hinge Marketing

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Reality is, it matters. In fact, it matters a lot. But it’s hard to do. And to be sure, there are lots of undifferentiated firms floundering in the professional services space.

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Buzzwords in Marketing Automation: what is Dynamic Content?

Lead Liaison

Dynamic Content: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions. It is content within a website, a form, a landing page, or an email that changes based on the interests or past behaviors of the viewer.

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Know Your MOFU: Start a Dialogue to Increase Conversion Rates

SnapApp

We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but let’s face it, accomplishing those goals does not happen overnight.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

Content Standard

I remember the feedback well. It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.” I had been running the Content Standard’s day-to-day editorial strategy for a few months, and as a new employee at Skyword, I was proud to be in charge of a growing content marketing publication, and proud to be able to se

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Create Like a Boss with Brandfolder for Adobe InDesign

Brandfolder

You’ve got a design to get out the door. You’ve collaborated with your team and brainstormed some high-level concepts. Now you’re headed back to your desk on a deadline. You’ve.

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Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages

The Freeman Company

Event strategy insights and the role of brand experience in the marketing mix

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How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. And there’s nothing worse than simply not being able to write -- especially when the pressure of a deadline is looming over your head.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Currency of Content: How to Measure the Value of Your Content

Kapost

All B2B marketers know (and love) that content marketing has become the new cool kid in town. Content Marketing Institute found that 70% of B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content. The need for content among B2B buyers is in high demand , and marketers have to step up to the plate.

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The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. Following the most essential Twitter best practices can make you more visible to your customers. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success.

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Don’t Get Trumped - Best Websites for Catching B2B Plagiarism

SWZD

These online tools will help you catch plagiarism — hopefully before you syndicate your content to millions. Melania Trump was in hot water for accidentally plagiarizing part of her speech from Michelle Obama. Don’t let that happen to your B2B content.