Thu.Jan 24, 2013

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7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. ‘Nuff said. 4. Social What?

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

3 important SEO metrics to pay attention to


Photo credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement.

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20 Awesome Homepage Examples to Inspire Your Next Redesign


A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Albeit successful, many of the readers of that post. what's a marketer to do? 13) Jib.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise


When it comes to professional services firms, young employees are often quite unfamiliar with the concept of marketing and the fact that there is a plethora of quick and easy things they can do to advance their careers and help their firm reach its growth goals. At a certain point, they may feel that they have hit a ceiling where they need to begin marketing in order to continue advancing.

7 Pieces of Intel Teleprospecting Campaigns Expose for Marketing

Sales Prospecting Perspectives

It's reasonable to assume that when kicking off a teleprospecting campaign, the primary focus is going to be on the desired result: L-E-A-D-S. But what we often lose sight of is all the valuable data that can be collected as a by-product of your calling efforts. As important as leads are for a healthy forecast/pipeline, the process your team goes through can help to produce some very valuable data for everyone in marketing and sales to consider. Fortunately or unfortunately, this is the kind of information that is easily accessible for those of us who choose to look for it. SOMETHING ABOUT IT!

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.

Taking Stock of Your Lead Management Process: 5 Key Questions

The Point

Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. From both domestic and international prospects?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Tips for Productive Prospecting

Marketing Action

Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius ( ), and asked me to contribute a few tips. I’m posting them here, and if you’d like to contribute your favorite to the discussion, just leave a comment below. The marketing team is running full out, but you just need a little more. Be real. Focus. Never argue.

It’s Time to Audit Your Website’s Social Functionality (Checklist)

Modern B2B Marketing

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I Simple plan, right? Wrong! How do you do this?

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Analysis paralysis. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Haha! like your thinking Shonali. In my head, the guy angry. by Joey Strawn Ha! You pay someone else to do it. Marketing MD. A {growtoon}.

7 tips for credible video in your B2B marketing

Integrated B2B

Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. This particular client is involved in the energy industry, and has been wildly successful over the past decade.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Where Does the Money Go? Take the TCO Challenge

The ROI Guy

A video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool. See the TCO Challenge Tool in action - Click here to learn more Click here to see other HP TCO Tools (powered by Alinean) on the HP TCO channel. TCO Calculator Value Marketing TCO HP Pisello Alinean Value Selling ROI Calculator

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3 Key Behaviors that Guarantee a Great Customer Service Team

Sales Intelligence View

If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to keep the sales team happy, equipped and competent. They are the primary point of contact between you and your customers.

The Planning Fallacy: Why B2B Marketers are prone to exaggeration

Earnest about B2B

Here’s the rub. As a marketer, you’re now under more pressure than ever to prove your worth – and demonstrate ROI. Your budget is under scrutiny – and no doubt, you need to put forward a strong case to justify your spend. So what do you do? Be bullish about the potential return – ever optimistic about your ability to deliver the goods, but knowing it’s the only way you’ll get go-ahead. Well, at a guess, we’d probably say you’re predisposed to be more bull than bear. When it comes to forecasting, he argues misplaced optimism pervades. And despite these shortfalls being. Guilty?

The Evolution of Local Search

Client Bridge

In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Alison Natali , Marketing Manager at MicroLink LLC, Washington D.C. Metro Area. would definitely recommend eMagine’s services.”

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When a business ‘humanizes’, what kind of human will it be?

The New Strategist

Social media is humanizing business , and few can explain how and why this is happening better than @garyvee , so I’ll let him sum it up before we move on: Video -> The Thank You Economy: How Business Must Adapt to Social Media. “We are living through the humanization of business. Many books have been dedicated to this simple yet powerful theory, with more being written every day.

5 Steps to Organic Ranking Success


If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right now, because you won’t find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure,  you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for some good, solid, foundational SEO. SEO can ultimately be completed in a handful of steps. But don’t let the simplicity of these steps fool you. Yeah, keywords are that important!


Web Analytics Wednesday Cleveland Is Back!


Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. Fast-forward to the beginning of this week, … Continue reading → The post Web Analytics Wednesday Cleveland Is Back! appeared first on Fathom.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Rank High On Yelp for Local Success | Volacci