Thu.Jan 24, 2013

Trending Sources

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. ‘Nuff said. Social What?

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

20 Awesome Homepage Examples to Inspire Your Next Redesign


A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views. Now, before you accuse us of getting all cocky on you, you should know the other side to the story. Albeit successful, many of the readers of that post. what's a marketer to do? 3) Evel.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. This book is worth its cover price for chapter 4 alone.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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How Young Professionals Can Advance Their Career Through Thought Leadership and Subject Matter Expertise


When it comes to professional services firms, young employees are often quite unfamiliar with the concept of marketing and the fact that there is a plethora of quick and easy things they can do to advance their careers and help their firm reach its growth goals. At a certain point, they may feel that they have hit a ceiling where they need to begin marketing in order to continue advancing.

7 Pieces of Intel Teleprospecting Campaigns Expose for Marketing

Sales Prospecting Perspectives

It's reasonable to assume that when kicking off a teleprospecting campaign, the primary focus is going to be on the desired result: L-E-A-D-S. But what we often lose sight of is all the valuable data that can be collected as a by-product of your calling efforts. As important as leads are for a healthy forecast/pipeline, the process your team goes through can help to produce some very valuable data for everyone in marketing and sales to consider. Fortunately or unfortunately, this is the kind of information that is easily accessible for those of us who choose to look for it. SOMETHING ABOUT IT!

Value Proposition Examples - Words That Get Meetings

Jill Konrath's Fresh Sales Strategies Blog

Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. That's why he recently asked me: "I'm have trouble figuring out my value position for selling to bigger companies. Any advice you can give is appreciated.". We need to meet.”.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Taking Stock of Your Lead Management Process: 5 Key Questions

The Point

Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. From both domestic and international prospects?

It’s Time to Audit Your Website’s Social Functionality (Checklist)

Modern B2B Marketing

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. Simple plan, right? Wrong! What do I suggest to fix this?

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6 Tips for Productive Prospecting

Marketing Action

Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius ( ), and asked me to contribute a few tips. I’m posting them here, and if you’d like to contribute your favorite to the discussion, just leave a comment below. The marketing team is running full out, but you just need a little more. Be real. Focus. Never argue.

7 tips for credible video in your B2B marketing

Integrated B2B

Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. This particular client is involved in the energy industry, and has been wildly successful over the past decade.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Analysis paralysis. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Comments Haha! I like your thinking Shonali. In my head, the guy angry. by Joey Strawn Ha! You pay someone else to do it. A {growtoon}. A {growtoon}.

Where Does the Money Go? Take the TCO Challenge

The ROI Guy

A video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool. See the TCO Challenge Tool in action - Click here to learn more Click here to see other HP TCO Tools (powered by Alinean) on the HP TCO channel. TCO Calculator Value Marketing TCO HP Pisello Alinean Value Selling ROI Calculator

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3 Key Behaviors that Guarantee a Great Customer Service Team

Sales Intelligence View

If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to keep the sales team happy, equipped and competent. They are the primary point of contact between you and your customers.

The Planning Fallacy: Why B2B Marketers are prone to exaggeration

Earnest about B2B

Here’s the rub. As a marketer, you’re now under more pressure than ever to prove your worth – and demonstrate ROI. Your budget is under scrutiny – and no doubt, you need to put forward a strong case to justify your spend. So what do you do? Be bullish about the potential return – ever optimistic about your ability to deliver the goods, but knowing it’s the only way you’ll get go-ahead. Well, at a guess, we’d probably say you’re predisposed to be more bull than bear. When it comes to forecasting, he argues misplaced optimism pervades. And despite these shortfalls being. Guilty?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Evolution of Local Search

Client Bridge

In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. Social Influence Will Start to Affect Search Algorithms Google is gathering lots of data about the types of businesses users are clicking on in search results. This is especially true of Google+ users. Google's timetable has been accelerated by Facebook's existing business integration.


What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Alison Natali , Marketing Manager at MicroLink LLC, Washington D.C. Metro Area. I would definitely recommend eMagine’s services.”


When a business ‘humanizes’, what kind of human will it be?

The New Strategist

Social media is humanizing business , and few can explain how and why this is happening better than @garyvee , so I’ll let him sum it up before we move on: Video -> The Thank You Economy: How Business Must Adapt to Social Media. “We We are living through the humanization of business. Many books have been dedicated to this simple yet powerful theory, with more being written every day.

5 Steps to Organic Ranking Success


If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right now, because you won’t find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure, you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for some good, solid, foundational SEO. SEO can ultimately be completed in a handful of steps. But don’t let the simplicity of these steps fool you. Yeah, keywords are that important!


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Web Analytics Wednesday Cleveland Is Back!


Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. Fast-forward to the beginning of this week, … Continue reading → The post Web Analytics Wednesday Cleveland Is Back! appeared first on Fathom.

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