When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house IT department or an outsourced party. The Benefits of a Website Audit. throughout the content of your website. MORE >>

With all the hype around content marketing and with the development of great new tools like marketing automation, many companies have lost track of some of the basics that drive revenue growth. Probably the one I see most in many content marketing campaigns is a lack of call to action, or such a weak call to action that it does a better job of causing in-action. In many B2B demand generation campaigns, I see one of two major mistakes: 1) either the call to action jumps to the close while the prospect is still trying to determine if they even have a need or 2) no call to action whatsoever. MORE >>

It's reasonable to assume that when kicking off a teleprospecting campaign, the primary focus is going to be on the desired result: L-E-A-D-S. But what we often lose sight of is all the valuable data that can be collected as a by-product of your calling efforts. As important as leads are for a healthy forecast/pipeline, the process your team goes through can help to produce some very valuable data for everyone in marketing and sales to consider. Fortunately or unfortunately, this is the kind of information that is easily accessible for those of us who choose to look for it. SOMETHING ABOUT IT! MORE >>

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  This didn’t happen for any particular reason, it just evolved from participating where my friends were more active. Because Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website.  Simple plan, right? Wrong! What do I suggest to fix this? An audit of your website’s social functionality. MORE >>

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Haha! like your thinking Shonali. In my head, the guy angry. by Joey Strawn Ha! You pay someone else to do it. by Shonali Burke Related Stories Dress for Success. A {growtoon}. Happy New Year, Twitter-style. A {growtoon}. Marketing MD. A {growtoon}. Finally, we have an answer. A {growtoon}. Nutrimus Posticus. A {growtoon}. MORE >>