Sat.Nov 23, 2013

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7 Questions About Facebook’s New Star Ratings System

Convince & Convert

'In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is al

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What B2B Marketers Need to Know About Schema.org & Micro Data

KoMarketing Associates

'Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? One of the reasons this might be happening is because of the micro data and schema.org markup on your competitors’ web page templates. The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers.