The Point

MAY 11, 2015

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”.

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Creativity Demand Generation Agencies B2B Marketing B2B 198

Marketing Insider Group

MAY 11, 2015

Yeah I said it. “Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. I’m sorry if that’s hard to hear. Hey, I’m one of you!

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First-Mover Advantage Paid Search Agency Banner Ads Banners 179

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. This month, let’s look at another important metric: engaging with your (newly enlarged) audience. Our goal in increasing engagement is to build trust, create a solid relationship, and move your audience toward profitable action.

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Content Marketing Planning Content Storytelling 149

B2B Marketing Traction

MAY 11, 2015

Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves.

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Promotion Campaigns B2B Marketing Product 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Hinge Marketing

MAY 11, 2015

We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. We call them high-visibility firms. What exactly are those high-visibility firms doing differently? Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace.

Rules 71

Rules Ideal Customer Profiles Marketing & Strategy Advertising Benchmark 71

B2B Marketing Directions

MAY 11, 2015

For the past several years, the practice of B2B marketing has been changing in fundamental and profound ways. Digital technologies have transformed how business buyers access information and interact with peers, colleagues, and vendors. Easy access to abundant information has raised buyers' expectations and shifted power and control from sellers to buyers.

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Purchase Peer-to-peer B2B Vendors 56

JotForm

MAY 11, 2015

We’re pleased to announce a long-awaited and much-anticipated feature- Form Analytics. This innovative new tool provides valuable insight into the performance of your forms. Want to quickly find out how many people are coming to your forms but not filling them out? Or how about which devices or brow.

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Analytics Features Tools Product 48

Crafted Agency

MAY 11, 2015

​As 2014 came to a close, Marketing VPs everywhere were asking themselves the same question: “What should I spend my 2015 marketing budget on?” Just as people are making personal resolutions for 2015, marketing leaders should also make resolutions based on data-driven digital marketing trends.

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Trends Marketing Spending Personalization 48

SnapApp

MAY 11, 2015

By Justin Yopp , Revenue Marketing Coach at The Pedowitz Group. @j_yopp. Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly. The thing is, failing to effectively integrate interactive content into an overall engagement strategy leads to disjointed customer experiences, a lack of value for your organization, extra effort for yo

Lead Scoring 48

Lead Scoring Lead Ranking Aggregators Demand Generation Agencies 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

E-Spirit

MAY 11, 2015

Meeting retail customer expectations these days involves much more than listing your wares on a website and adding a shopping cart. You need to think about everything from community and social engagement to mobile and in-store integration and, of course, content management.

Communities 40

Communities Course Ads Marketing Websites 40

Content Standard

MAY 11, 2015

Kia’s latest content campaign is betting that you and your friends are eager to get out of town. A new video series featuring a documentary-style approach lets those restless souls try on adventure to see how it suits them. According to MediaPost , the “Getaway Guide” video campaign focuses on the 2016 Kia Sorento, and it builds off of a prior campaign called “The Perfect Getaway.” There will be six videos total, one of which follows two women as they try to bounce

Campaigns 40

Campaigns Mobile Advertising Content Mobile Marketing 40

Hubspot

MAY 11, 2015

College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world. In fact, it’s hard to find good, actionable advice in general on how to get a job after you graduate.

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Work Management Paid Search Agency Marketing Management Hubspot 61

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word. Influencers, in simple terms, are people who other people listen to. There’s a good reason for this: we trust recommendations from people we know and revere.

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Campaigns Blogger Planning Thought Leadership 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EMagine B2B Blog

MAY 11, 2015

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. In order to stay ahead and breakthrough the online chatter in B2B social media marketing, it is crucial to provide value to your followers with high-quality unique content (accompanied by stunning visuals) and remain consistent in your efforts – one of the hardes

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Social Media Social Marketing Tools RSS 83

Content Standard

MAY 11, 2015

The other day, between checking my Instagram stream and my Facebook news feed, reality struck me on my forehead: I’m getting old. I know that’s a funny thing to hear from a 26-year-old who has just started his career in marketing, but being around technology has changed my perspective on the world. Today, I see new social media networks and marketing platforms come and go without warning, disrupting the way we work, communicate, feel, and sometimes (eventually) age.

Advertising Agencies 40

Advertising Agencies Custom Publishing Social Media Mobile Marketing 40

Hubspot

MAY 11, 2015

Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? You aren’t crazy. Marketing technology expert Scott Brinker charted an astounding 1,876 marketing technology vendors in 43 categories this year* – nearly twice as many as last year!

Storytelling 58

Storytelling Word of Mouth Distribution Paid Search Agency 58

Hubspot

MAY 11, 2015

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that the content sharing service had even more to offer? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

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Generation Tips Practices Service 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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