Content Marketing Institute
JANUARY 4, 2019
Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life.
Influitive
JANUARY 4, 2019
Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates.
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KoMarketing Associates
JANUARY 4, 2019
As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago.
Contently
JANUARY 4, 2019
Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.” Since then, the George Foreman almost set the cutout on fire, and while I still own the top SERP ranking, I’ve lost positions two through four.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 4, 2019
Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important. It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listing
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
JANUARY 4, 2019
The history of media has always been fueled by classic rivalries. Pulitzer and Hearst. Tom and Jerry. Batman and the Joker. Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives.
ClearVoice
JANUARY 4, 2019
“The best investment you can make is in yourself.” — Warren Buffet. Content marketing, social media, productivity. Our lives and work now require so much of us. Sometimes it is hard to know what to focus on. But underneath all those skills is you. There is no greater return on investment than investing in yourself. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost.
Brandwatch Marketing
JANUARY 4, 2019
When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. Instead of presenting you with the entire library, we’ve handpicked the 36 most interesting statistics and categorized them for you in one simple blog post.
Hubspot
JANUARY 4, 2019
Heading into a closing conversation with a prospect is always nerve-wracking. No matter how impressed they seemed during your demo or how enthusiastic your champion is, there's always a chance you'll lose to the competition, they'll decide to postpone their decision until next quarter, or they'll ask for a price you can't deliver. A "yes" or "no" hinges on far more than just the specific closing sentence or question.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
JANUARY 4, 2019
The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.
Fusion Marketing Partners
JANUARY 4, 2019
We each have our own ways of setting goals and resolutions. Like many of your peers, you may do this […].
Hubspot
JANUARY 4, 2019
Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. At its core, employee relations is a branch of human resources that deals with policies regarding your employees' relationships with their employers, and each other.
BOP Design
JANUARY 4, 2019
B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability. If revenue is the vibrant plant flourishing, leads are the seeds nourished to grow.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
JANUARY 4, 2019
If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Institute , it is estimated that 92 percent of companies consider ABM crucial for B2B marketing success. So, what role does ABM play in your existing content marketing strategy or how can you get started?
BenchmarkONE
JANUARY 4, 2019
Many of us look at the New Year as the time to set personal resolutions, but it’s also a great moment to embrace new goals at our businesses, too. Setting goals—and meeting them—can be a powerful motivator as you grow your business. Here’s how to put yours in place for 2019. Get ready. Making a conscious effort to look at your business with fresh eyes can help you think bigger.
Hubspot
JANUARY 4, 2019
In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see a 504 Gateway Timeout Error page when they're looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently damaging your reputation. Unfortunately, 504 Gateway Timeout Errors are rather mysterious.
Golden Spiral
JANUARY 4, 2019
Are webinars on your B2B tech marketing priority list? Are they on your wish list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). And while webinars are certainly one of the most fruitful forms of content marketing, they are quite a bit of work — planning, promoting, practicing, and presenting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ActiveDEMAND
JANUARY 4, 2019
Netflix, along with Black Mirror, created an interactive, choose your own adventure movie about the main character building a choose your own adventure Atari game. If you haven’t seen the movie yet, go watch it because there be spoilers ahead! In the movie, the main character tries to create a game with lots of options and paths and soon goes insane trying to give it enough complexity in choice as well as tie up all the loose paths from the plethora of options.
SendGrid
JANUARY 4, 2019
Read up on some trends and best practices for your pay-per-click (PPC) program in 2019. The post Pay-Per-Click Trends and Other PPC Best Practices for 2019 appeared first on SendGrid.
Leading Results Rambings
JANUARY 4, 2019
You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic. If you identify with any of the issues, you can read the follow up article here.
Aberdeen
JANUARY 4, 2019
This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market. Do you have a ‘ Here are the accounts we would love to do business with, and the first ten on the list are the CEO’s fantasy – so don’t even bother questioning those ’ list?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Anyword
JANUARY 4, 2019
To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. You can sign up for monthly updates straight to your inbox here , and read past months’ updates here.
Sharpspring
JANUARY 4, 2019
Building a large email list of engaged subscribers is a huge challenge for most marketers. You have to invest in your lead magnets, landing pages and content marketing strategy to attract traffic. And no matter how many new subscribers you gain, you’ll always end up losing some in the process. According to MarketingSherpa, marketers lose 25% of their email list every year.
Stevens & Tate
JANUARY 4, 2019
Successful marketing is based on your ability to continuously improve your efforts on a year by year basis. This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. The following are the steps that you should take to do just that: 1.
Genroe
JANUARY 4, 2019
It’s been a busy six months. You’ve rolled out a best practice transactional customer feedback process using Net Promoter Score® as your KPI of choice. The whole thing is going great with customer feedback comments flooding in. You’re driving tactical service recovery processes and starting to look at strategic customer experience changes. Then it hits […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Stevens & Tate
JANUARY 4, 2019
Successful marketing is based on your ability to continuously improve your efforts on a year by year basis. This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for 2019. The following are the steps that you should take to do just that: 1.
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