Webbiquity
JULY 5, 2016
Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business.
Marketing Insider Group
JULY 5, 2016
Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel and MasterCard at the #ThinkContent Summit earlier this month found that there is a major disconnect between […].
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Biznology
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.
Marketing Insider Group
JULY 5, 2016
It’s no secret that personalized content gets more attention and better engagement than vague, anonymous messaging. But adding interactive elements to personalized content could be the one-two punch that takes campaigns from good to great. Recently, VentureBeat confirmed what most marketers had long suspected: adding a personalized touch to marketing campaigns meant the difference between […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hive9
JULY 5, 2016
Marketing has always required creativity. It’s still one of the most important parts of building and executing a marketing plan that pays off. But with the rise of technology and the data-driven marketing it enables – marketing departments now need a healthy number of data scientists to balance out creative personnel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
JULY 5, 2016
If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. We’ve seen this again and again when we’ve taken over search campaigns over the last decade.
Contently
JULY 5, 2016
On Friday, my friends and I expressed our patriotism by going to see Independence Day: Resurgence despite awful reviews. It was indeed terrible, but also weirdly enjoyable—particularly when it got to the moment we were all waiting for. The moment when Jeff Goldblum stares into the camera, explains his crazy plan to save Earth, and ensures us that “maybe, just maybe, it’ll work.” Even on 4th of July weekend, it’s impossible for me to shut off my work brain, which made me r
Hinge Marketing
JULY 5, 2016
For many professional service firms, brand management is an afterthought. When the brand is discussed it is often referring to the firm’s the logo. However, effective brand management is so much more than just determining if the logo needs an overhaul. When managing their brand, firms must consider name, the logo mark, brand positioning, brand promise and personality.
Adobe Experience Cloud Blog
JULY 5, 2016
Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also like more Amazon Prime boxes and more NBA playoffs. Historically in B2B demand generation, more has been better too. More leads? You bet! But wait, let’s go back to college for one second. Remember the law of diminishing returns?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JULY 5, 2016
When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.
Kapost
JULY 5, 2016
What’s going on in the minds of B2B marketers? When we look at the data, a few key elements stand out. 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. So what’s happening here? Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex?
Computer Market Research
JULY 5, 2016
3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Vendors participating in SaaS (Software as a Service) and cloud-based solutions are competing in the fastest growing, and most multifaceted industry on the planet. But who is to say that anybody is surprised? Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by
JotForm
JULY 5, 2016
Even today, there are still many people that want to print out the entire internet. This can have many reasons. Maybe a team seeks to discuss an article’s content in a meeting. Or maybe somebody wants to read your article somewhere where they don’t have an internet connection. To satisfy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Computer Market Research
JULY 5, 2016
3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Vendors participating in SaaS (Software as a Service) and cloud-based solutions are competing in the fastest growing, and most multifaceted industry on the planet. But who is to say that anybody is surprised? Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by
Hubspot
JULY 5, 2016
Choosing any color scheme -- whether for graphics, websites, brands, etc. -- is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each color serves to represent a unique piece of information.
Lead Liaison
JULY 5, 2016
We live in a time of extraordinary change. Marketing has come a long way in a small amount of time. And the industry is just continuing to refine itself! To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been. Marketing automation first came into existence in 1992, focusing on email alone.
Canadian Marketing Association
JULY 5, 2016
By Marie Wiese of CMA's B2B Council. I had the pleasure of hosting a CMA roundtable on data and analytics. The good folks who chose to sit at my table and engage on the topic, all agreed on one thing: data sucks! Data is this thing that all marketing people get told they need. But when it comes time to present data and marketing reports within a business, people’s eyes glaze over.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SnapApp
JULY 5, 2016
If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you should also follow when creating content: 1.
KEO Marketing
JULY 5, 2016
Are you planning a website redesign? Before you invest time looking at all the new web design trends, think of this: Today’s modern website design is all about results. It is about compelling your web visitor to stay on your site and take the actions you need to drive your business. So how do you get them to stay? First, we will look at why they do not stay.
Hubspot
JULY 5, 2016
Have you ever looked around you -- at your desk, your room, your car, your garage -- and realized that the clutter has gotten out of control? Don't worry, we all have those moments. Everyone has a unique relationship with their "stuff." I, for example, have a drawer full of youth soccer jerseys I just can't seem to part with. (I swear I'm going to make a T-shirt quilt out of them someday!
chiefmartech
JULY 5, 2016
One of the hottest topics in marketing technology today is the rise of artificial intelligence (AI), machine learning, and cognitive computing in marketing. If you’re wondering about the difference between those three terms, well, my feeble attempt at delineating them is this: machine learning is a subset of AI (which broadly applies to computers doing “smart” things), and machine learning is used in cognitive computing to enable a software program to “reason” like
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Crafted Agency
JULY 5, 2016
We dive into 3 essential elements of sales enablement that equip sales teams to engage and convert prospects into customers. Read more!
Content Standard
JULY 5, 2016
When I was about six years old, my parents got me my first library card. It was a small plastic circle covered in stickers of stars and smiley faces with the words “Children’s Pass” written across the front. Though it only allowed me to check out books from designated shelves in the library (which, of course, were also denoted with smiley-face stickers), I considered it to be my most precious possession because it granted me access to the holy grail of children’s interact
Convert
JULY 5, 2016
Words are a very powerful sales tool. Just as they can be very powerful and work for you, the opposite is also true. Your copywriting could be holding back your conversions. If you want to make the most effective page possible that converts the maximum amount of visitors, it must have solid copywriting. Here are.
Marketing In Real Life
JULY 5, 2016
You think you saved a few dollars having the intern design your advertising. Here's what everyone else thinks about your decision-making.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
JULY 5, 2016
Many agency leaders think the path to success is through growth. Grow bigger, grow faster, and don't look back. But do they have the right business practices in place to actually achieve this? And are they prepared for the inevitable changes that occur as a company gets larger? 6 Questions to Ask Before Your Agency Grows. 1) How do you want to grow?
Sales Engine
JULY 5, 2016
For companies struggling to reach sales goals, doing more of the same (more cold-calls, adding more salespeople) won’t break through growth plateaus. These aggressive approaches to traditional lead-generation tactics are not as effective anymore because buyer behavior has changed, and therefore, breaking through plateaus requires changing your overall customer acquisition strategy.
ANNUITAS
JULY 5, 2016
Everyone in sales and marketing knows what BANT stands for – Budget, Authority, Need and Timeframe. This concept was first introduced by IBM in the early 2000s and was the gold-standard for qualifying sales and marketing “leads.” It was used religiously to determine sales-ready leads and almost every sales representative (inside as well as outside) and marketer knew the value of these qualifiers.
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