ANNUITAS

JANUARY 28, 2014

'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

Demand Generation 218

Demand Generation Lead Ranking Demand Marketing Strategy 218

Biznology

JANUARY 28, 2014

'ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre.

Google 174

Google Advertising Agencies Cross-Selling SEO 174

Convince & Convert

JANUARY 28, 2014

'A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Adobe Experience Cloud Blog

JANUARY 28, 2014

'Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI.

CMO 105

CMO InsideView Lead Ranking Top of Funnel 105

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JANUARY 28, 2014

'Image via BigStockPhoto.com. One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use in an important piece of long form content.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

EMagine B2B Blog

JANUARY 28, 2014

'As a web project manager, most times my job title itself is a bit of cocktail party conversation killer. It just doesn’t compute in people’s minds. Despite the fact that we’ve had the world wide web so present in our lives for nearly two decades, most people think of web builds as an activity that one person does – wearing the hats of architect, designer, coder, writer, developer, system administrator and, of course, project manager all at the same time.

Work Management 61

Work Management Course Design Positioning 61

Hubspot

JANUARY 28, 2014

'Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it! Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!

Twitter 61

Twitter Clickthrough Generation Stats 61

Vidyard

JANUARY 28, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media. That said, it’s fairly likely that even though you’re measuring marketing spend, you’re not connecting your video marketing assets to the revenue they influence.

Video Marketing 50

Video Marketing Planning Marketing Report ROI 50

Hubspot

JANUARY 28, 2014

'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they''re doing what they need to stay on top of the latest trends, especially compared to their peers. To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the s

Peer-to-peer 57

Peer-to-peer Marketing Budget Trends Content Marketing 57

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

i-Scoop

JANUARY 28, 2014

'Hubspot and Smart Insights released an eBook about the use of content marketing in Europe. “Driving Content Marketing Success in 2014″ provides advice and data, the latter based on a survey that was completed in December 2013. The eBook also offers insights from guest commenters and our good friend Dave Chaffey, the man behind many […].

Content Marketing 33

Content Marketing Hubspot Content Customer Surveys 33

Hubspot

JANUARY 28, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Michael Hartzell , Founder of MichaelHartzell.com and HubSpot User Group Seattle Leader : "Chances are, you are already creating bl

Tips 47

Tips Content Hubspot Inbound Marketing 47

LEADership

JANUARY 28, 2014

'We have been discussing thought leadership on my blog recently and I have received a number of emails and questions from B2B marketers about this subject. Some of the common questions I have been asked are along these lines: “I have been trying hard to become the authority on this subject, but it’s not working well—what am I missing?”. “How can my small company budget allow me to build thought leadership?”.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Practices Demand Generation Agencies 69

Hubspot

JANUARY 28, 2014

'One of the most frequent questions I get from aspiring and current inbound marketers is, "How do you manage all of that content?". When I tell them I use an editorial calendar, the next question is often, "Oh, how much does that cost?". Nothing. Because we use Google Calendar. (Sophisticated. I know.). There are a lot of great tools out there you can choose from, but I''m a big fan of simplicity, and after trying a ton of other free and paid solutions, I found that our team really operated the

Google 61

Google Work Management Marketing Management Custom Publishing 61

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

JANUARY 28, 2014

Are you on track? Give that old content a spin and repurpose those old lyrics for fresh, exciting content. Content creation is not an easy task and we all know that a fresh piece of content is exciting, but creating it from scratch can be difficult with limited time and resources. Ask yourself: what are the first steps you take when preparing a new piece of content?

Content 48

Content Thought Leadership Paper ROI 48

Hubspot

JANUARY 28, 2014

'The inbound movement has never been solely about software. It''s about a different way of engaging prospects, not as targets or numbers, but as people. Arianna Huffington, one of our #INBOUND13 keynote speakers, captured this sentiment well by saying, "inbound means going inward into yourself. our lives are so outbound at the moment." That notion -- that the way we do business should be more fundamentally human and reflect who we are as people -- captures how we think about building our company

Hubspot 56

Hubspot Stats Paid Search Agency Inbound Marketing 56

Hubspot

JANUARY 28, 2014

'Have you made a New Year’s resolution yet? If you’re like me, you’ve probably already made five and broke three (40% ain’t bad. right?). But in case you’re different than me (and, for your sake, I hope that''s the case), what about this one: Be a bit better in 2014. Not by leaps and bounds, but bit by bit. And not in just one area of your life, but across your life.

Peer-to-peer 55

Peer-to-peer Curation Case Studies Marketing Management 55