Fri.Sep 19, 2014

article thumbnail

Direct Mail Ideas: The Ace Hardware “paper bag” offer

Direct Response Coach

'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.

Paper 153
article thumbnail

Content marketing is for salespeople, too

Biznology

'You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Job over, right? Wrong. I’m not saying any of what you are doing is bad–far from it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#BADMarketing from Esurance

Crimson Marketing

'Reminder: make sure your billboard is just as readable from far away as it is up close. #BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Esurance appeared first on.

125
125
article thumbnail

Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day

LEADership

'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. The International Center for Management and Organization Effectiveness surveyed 267 executives from companies such as Adobe American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How High-Profile Professionals Stay Calm Under Pressure

Hubspot

'Today''s business world is a place of constant pressure and complexity. To be successful and rise in the ranks, we can''t ignore or run away from stress -- we need to learn how to thrive within it. Many great leaders rose to the top in part thanks to their ability to stay calm under immense pressure. According to a study of one million people, 90% of top performers are skilled at managing their emotions in times of stress in order to remain calm and in control.

More Trending

article thumbnail

Welcome to the New Sales Process: How to Let Content Do the Selling

Hubspot

'"Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason. With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered. The ABCs (always be closing) were your guiding principles.

article thumbnail

Is Twitter About to Make a Huge Mistake?

Convince & Convert

'Tweetable Moments Marketing is math. markwschaefer Tweet This. An Twitter Algorithm for Twitter. Recently there have been rumors that Twitter is planning to implement an algorithm for the way it presents content: rather than a straight timeline that publishes every single update in reverse chronological order, Twitter would display a sorted newsfeed based on perceived relevance of the content.

Twitter 142
article thumbnail

How Responsive Web Design Works [Infographic]

Hubspot

'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they''re doing on those mobile devices is even more compelling for marketers like us. According to Google''s Mobile Path to Purchase report , search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).

Design 61