Tue.Jun 28, 2011

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#PRWebchat Discussion on B2B Marketing, PR and Social Media

Marketing Insider Group

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said it would help us “all get along better&# as we align around customer needs. Recently I was invited to dive a bit deeper on this by Stacey Acevero , Social Media Community Managerof Vocus’ PRWeb. Stacey hosts the weekly twitter chat, #PRWebChat.

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5 Creative Ways to Make Your White Paper Irresistible

The Point

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. The more tangible: the higher the perceived value, and the more likely the reader is to respond.

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Marketing Automation by the Numbers (New Graphic)

ANNUITAS

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth. Hope you enjoy and find it useful in your pursuit of marketing excellence.

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Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. But you can’t ignore the numbers of people there everyday.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed.

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More Trending

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7 Steps to Increase Facebook Fans

Hubspot

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You have fresh & engaging content. You and your customers are sharing and commenting on content. Then again when someone who has never visited the page before decides to drop by the page; how will you make sure they click on the magic Like button?

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B2B Marketing Research: Choosing a Setting

MLT Creative

As I said in my last post, I am dedicating my next few entries to the B2B marketing research process since understanding can help you garner valuable findings to use in your B2B marketing strategy. Last time I covered the importance of doing secondary research on your target audience before starting your primary research, and now I’d like to discuss the importance of considering where to do your primary research.

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Google Launches Facebook Competitor Google+

Hubspot

Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers.

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How To Learn More About Your Customers With a Personality Test

SnapApp

Quizzes, particularly personality tests, are an immensely popular way to engage your users. You already know that an engaging personality test both entertains your users and generates viral buzz for your company,?but did you know they can provide you with insightful, personal information about your users? Your quiz includes questions designed to reveal the test-taker's true personality.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

A blog can provide a number of lasting benefits for your business. It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand. But what's even better than all that? LEADS! That's right.

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Even highly regulated industries can utilize social media

EMagine B2B Blog

While marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party. And it really shouldn’t be any big surprise: if you’re in banking or securities, there are strict restrictions on [.].

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3 Ways to Extend the Reach of Existing Content

Hubspot

It's tough to find the time (and people) to create new content from scratch. But before you make an effort to create new content, are you making the most out of your existing content? The fact is, there are always opportunities to leverage existing content for extended reach. It’s often key to re-package existing content and distribute it on multiple platforms in order to make the most of it.

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Timing is everything for this marketer

Wondering Out Loud

Just a few short weeks ago, I joined OptiMine Software as the first director of marketing. OptiMine is a 3 yr old technology company that develops and sells bid optimization software for companies engaged in large (+$30K monthly spend) paid search campaigns. As their first member of the marketing department I walked into what is, for all intents and purposes, a blank slate.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Do You Build a Successful Podcast? Treat it Like a Business.

Hubspot

David Garland's Rise to the Top interview with Keith and Chemda of " Keith and The Girl " might as well be a follow-up to The Pros and Profits of Podcasting. Ranked as one of the top comedy podcasts online, the show has created over 1,400 episodes and receives millions of downloads. The duo covers celebrity gossip, current news, pop culture, and simply funny life things daily since 2005 on their live comedy podcast.

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4 Tips for Harnessing the Awesome Power of Guest Blogging

Hubspot

On June 21, Brad Coffey wrote a guest blog post on HubSpot founder Dharmesh Shah’s blog, OnStartups.com. Within a day, the article had 446 tweets, 18,000 visits, 35 comments, and was reposted on the CNNMoney blog. And those numbers have increased since – proof again that blogs have lasting power. So who is Brad Coffey , and why all the interest?

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