Tue.Jun 28, 2011

Trending Sources

The Resume is Dead: The (Story) Bio is King

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. Do I share something in common with you?

Savvy Toolkit - 101 Marketing Quotes via Hubspot

Savvy B2B Marketing

Summer is upon us! Kids are out of school, swimming pools are open, parks, picnics and dogs who catch frisbees are all more appealing than the work sitting in your inbox. Sometimes you just need that jolt of inspiration to get you back on track. To get you started the Savvy Sisters have gone ahead and grabbed out each of our favorites to get you that quick fix while the other 95 are downloading.

Find New Customers | Great content on B2B demand generation and always FREE

Fearless Competitor

B2B Lead Generation | Free content at Find New Customers. “The content at Find New Customers is so good, you really should make it a pay site.&#. That has been suggested several times. Problem is, that is not our business strategy. We use the Elevation Principle (as Mike Stelzner spoke of in this book Launch.) What will you find at Find New Customers today? What do you think?

Dead Man Blogging

grow - Practical Marketing Solutions

“Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. Jenn Whinnem had hosted a discussion on {grow} about our digital footprint and the implications when we die. Johnny Russo , added a link to a post by Derek K. Since that day, Derek’s post has been pounding in my head.  When Perhaps tomorrow. Articles.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. They should be.

To Call or Email? That is the Question

B2B Lead Blog

Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” ” The last question always guides me to the best responses for the first two. Second, emails cannot do discovery.

B2B 26

Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. But you can’t ignore the numbers of people there everyday. Hope you “like&# it!

[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Involver is a social media marketing company. The connection between social media influence and Facebook marketing made headlines.

Media 24

Marketing Automation by the Numbers (New Graphic)

ANNUITAS

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers.  It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth.  Hope you enjoy and find it useful in your pursuit of marketing excellence. Marketing Automation by the Numbers.

8 Steps to help you reach the marketing gold

grow - Practical Marketing Solutions

Guest post by Jeremy Floyd. Something magical happens when I set foot in a house that I want to buy. But something odd happens after I take possession of the home. Seth Godin might call it the resistance.  I will just call it the excuses: “Well, I don’t really need to remove that wall. Now, obviously, I am no Holmes on Homes , and this post has to eventually talk about business right?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

#PRWebchat Discussion on B2B Marketing, PR and Social Media

B2B Marketing Insider

Just over a year ago I wrote about how Social Media will help to unite  Marketing, PR, Customer Service, HR and more. said it would help us “all get along better&# as we align around customer needs. Recently I was invited to dive a bit deeper on this by  Stacey Acevero , Social Media Community Managerof Vocus’  PRWeb. Stacey hosts the weekly twitter chat, #PRWebChat. But quality first.

To Social Media with Love

Social Marketing Forum

You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it. Opinion Social media marketing opinion social media Social Media Day

10 Fast Facts About HomeAway

It's All About Revenue

by Jesse Noyes | Tweet this For years, Austin, TX-based HomeAway has been helping vacationers find private home rentals that can be rented for a month or even a day. Now the company is looking to find a home of its own on the public market. It’s just the latest IPO from an Internet-centric company. Enjoy! Revenue Rising. HomeAway generated revenue of $167.9 million and $10.2 Fun With Funding.

Media 11

7 Steps to Increase Facebook Fans

Hubspot

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You have fresh & engaging content. You and your customers are sharing and commenting on content. The 7 steps below work for ecommerce, B2B and even publishers. I’m also going to share some examples from each as well. Connect with HubSpot

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Trust is the Only Currency You Have with Customers

Sazbean

Why does someone purchase a product or service from you? Because they trust that they will get what they pay for. They trust that it will do whatever it is that you’ve claimed. Similarly, people build relationships with people they trust, online and off. Short Term Gains for Long Term Loss. If you do offer something in a promotion, make sure you follow through. Your Reputation is Key.

Wanna win a free business book?

Fearless Competitor

Launch: How to Quickly Propel Your Business Beyond the Competition. is the new book by Michael L. Stelzner and you can own it for free. Launch. Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch.

HP backs solutions rhetoric with org change and investments

Reputation to Revenue

 . Everyone talks about "solutions" these days but few seem to invest in the changes necessary to move beyond the rhetoric. For example, truly developing, marketing, and selling integrated B2B solutions typically requires both a strong focus from the top down and a new alignment from the bottom up. Far too often, companies talk the solutions talk but fail to walk the walk. They don't invest in new mechanisms to work across business units, new ways to connect with customers, and new skills for selling higher value offerings. Walking the Walk. But you need to know what matters to clients.

B2B Lead Generation: The Lead Generation Assessment

Fearless Competitor

B2B Lead Generation | The Lead Generation Assessment. Feeling lousy? Go to the doctor and get a checkup – for you. Business feeling lousy? Check out the Lead Generation Assessment Service – and get a checkup – for the business. The #1 problem in businesses that sell products to other businesses is the lack of quality sales leads, according to  experts like MarketingSherpa.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Google Launches Facebook Competitor Google+

Hubspot

Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Circles+. Video Chat and Photos.

5 Creative Ways to Make Your White Paper Irresistible

The Point

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. Still, the same principle applies. Add a drop shadow.

The Human Dimension And Definition Of Content

Social Marketing Forum

Where does content begin and where does it end? By answering this question we can further define content marketing. Does it matter? Yes and no. No, because the C-suite is not interested in semantic discussions, but in the ROI of our content marketing efforts. Yes, because when we want to understand what makes people like, consume, share and ultimately respond to content. B2B marketing Content marketing Opinion content content marketing

How do you coordinate social media in a large organization?

Biznology

Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?". Social Media Marketing Institute of Electrical and Electronics Engineers Social media

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Even highly regulated industries can utilize social media

EMagine B2B Blog

While marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party. And it really shouldn’t be any big surprise:  if you’re in banking or securities, there are strict restrictions on [.]. B2B Web Strategy Social Media

B2B Marketing Research: Choosing a Setting

B2B Ideas @ Work

As I said in my last post, I am dedicating my next few entries to the B2B marketing research process since understanding can help you garner valuable findings to use in your B2B marketing strategy. suggest interviewing your target audience in their own space, if possible. This makes the interviewees feel more comfortable, allowing them to open up, which in turn can lead to more valuable findings.

Plan Now to Avoid Four Marketing Automation Roadblocks

OnPath

By Matt Smith , Executive Vice President, Co-Founder, 3forward. We are well past the point when anyone claims establishing a successful marketing automation program is either fast or easy. Done correctly, it takes time to plan and prepare for the implementation, put the structure in place, and finally begin executing. And all this is assuming everything goes as planned! Afraid of the Water 2.

The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

A blog can provide a number of lasting benefits for your business. It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand. But what's even better than all that? LEADS! That's right. You just have to know how to do it right.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Hubspot acquires Performable – updated

Fearless Competitor

B2B Lead Generation | The exciting world of B2B marketing. Editors Note: We attended a webinar with a demonstration of Peformable, so we understand the value a lot better. We wish to update this post.). Hubspot is strongest at the top of the funnel, which they call “Tofu&# – things like social media, keywords, blogging and search optimization. Hubspot is decent at the middle of the funnel, which they call “MoFu&# -  landing pages, lead nurturing, emails and lead intelligence. We also saw a demonstration of the Performable product – strong at workflow. “).

Video: Inbound Marketing Techniques for Everyone

Client Bridge

Marketing Update from Hubspot.tv is a weekly program about inbound marketing. The latest episode includes a story about how the FBI used inbound marketing techniques to capture fugitive Whitey Bulger after 16 years of looking for him. View Original Article

How to Check Your Website’s SEO Health

Sazbean

There’s no reason, really, why ecommerce merchants cannot improve the search engine visibility of their websites. That’s because there are many free tools to gauge the search-engine-optimization health of those sites, and suggest SEO corrections to them. In this screencast below, I’ll review many tools — most are free, a few are not — that merchants can use. – How to Check Your Website’s SEO Health. News & Notes

Inside Sales Reps Do Not Have To Be Solution Experts

Sales Prospecting Perspectives

As I’ve said many times, most of the top business development reps here at AG have a varied skill-set. In some cases they couldn’t get any more different. Some have a much different approach than others, but at the end of the day they all find a way to produce actionable sales opportunities for our partners. The one common trait that they all share is a consistent and deliberate approach to how they attack each prospect. Back in those days, our clients would drop a 50 page PowerPoint presentation and a couple of technical briefs in our lap. Sales 101 baby!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How To Learn More About Your Customers With a Personality Test

SnapApp

Quizzes, particularly personality tests, are an immensely popular way to engage your users. You already know that an engaging personality test both entertains your users and generates viral buzz for your company,?but but did you know they can provide you with insightful, personal information about your users? Your quiz includes questions designed to reveal the test-taker's true personality.

Blogs And Their Place In B2B Marketing

eB2Bleads

Don’t know about you but if I or members of our team want to learn something new or worth knowing which usually isn’t being taught on a course or already common knowledge then we seek out and get close to the place where its going down. UK Blog Statistics. What Is A Blog. Originally blogs were thought as being something like a diary experience albeit in the public domain. Setting Up A Blog.

Timing is everything for this marketer

Wondering Out Loud

Just a few short weeks ago, I joined OptiMine Software as the first director of marketing. OptiMine is a 3 yr old technology company that develops and sells bid optimization software for companies engaged in large (+$30K monthly spend) paid search campaigns. As their first member of the marketing department I walked into what is, for all intents and purposes, a blank slate. OptiMine is a true start up and the marketing plan I presented to senior management today is the first in our short history. Thanks to Mark Suster’s article, I will benefit from his experience and his 10 lessons.

Blogs And Their Place In B2B Marketing

eB2Bleads

Don’t know about you but if I or members of our team want to learn something new or worth knowing which usually isn’t being taught on a course or already common knowledge then we seek out and get close to the place where its going down. What Is A Blog Originally blogs were thought as being something like a diary experience albeit in the public domain. Are they passionate about social media ?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

This time it’s personal

Earnest about B2B

It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. For marketing practitioners everywhere, it was (and arguably still is) essential reading – introducing concepts such as ‘mass customisation’ and  encouraging us to manage customers rather than products or services. We were promised that One-to-One marketing would increase the value of our customer base by establishing a learning relationship with each and every customer. So fast forward 18 years, you’d have hoped we would be living the dream, wouldn’t you? Back then we had excuses.