Thu.Jun 27, 2019

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How to make your Demand Generation Plan Fool-proof

Only B2B

Creating a demand generation plan which is successful is not be easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel. The post How to make your Demand Generation Plan Fool-proof appeared first on ONLY B2B.

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Pride Marketing Isn’t Perfect, but Is It Progress?

Contently

To fans of VH1’s drag queen reality competition RuPaul’s Drag Race, Vanessa “Vanjie” Mateo is a household name. With her deep, scratchy voice and bombastic sense of humor, she’s been called the “DMX of drag.” She was also one of the biggest memes of 2018 but still wasn’t recognizable to a mainstream audience.

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A memorandum on how to monetize ABM

xiQ

Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On average large companies generate 25 sales triggers, events that warrant a response from the sales team, per day or 125 per week”!

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A Guide to Content Marketing Creativity

Zoominfo

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Statistics from eMarketer recently discovered that total digital ad spend in the U.S. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 billion in 2019.

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team.

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How Thinking Like an Entrepreneur Can Supercharge Your Success

Adobe Experience Cloud Blog

Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization. It means leaders are inspiring employees to think for themselves, creating a culture where people want to play a role in making a profound impact with the work they do.

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Should You Pay People To Test Out Your Website? How Usability Testing Can Improve Your UX

The Daily Egg

People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?

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We stopped trying to convince people and got triple the results

Markempa

A small thing changed my work in a big way. This is the story of how I started focusing on empathy for customers. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “ Wait,” I thought. “Mother Teresa endorses businesses?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads

SEMrush

In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.

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How to Run a Strategy-Focused Content Workshop

Content Marketing Institute

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals. Continue reading → The post How to Run a Strategy-Focused Content Workshop appeared first on Content Marketing Institute.

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How to Keep Your Business Entity Legitimate As a Freelancer

ClearVoice

Debate rages round the liability freelancers accept when they agree to contracts that hold them liable for their words using indemnity clauses. Other contract terms related to confidentiality violations , libel or defamation committed while writing give freelancers pause. Wanting to protect their business or personal property in lawsuits related to business activities, writers can establish an entity with a state government agency.

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6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is it time to upgrade your sales tech stack?

ClickZ

In a perfect world, your sales team would spend 100% of their time selling. In the real world, sales teams often spend way too much time researching, prospecting, and doing paperwork. In fact, according to Nancy Nardin, founder and president of Smart Selling Tools, salespeople are actually only spending about 35% of their time selling, And while the amount of time the sales team spends on tasks unrelated to sales sounds like their problem, it’s actually a marketing problem too. .

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The Importance Of Client Education For Client Retention In The Marketing Niche

Content Science Review

In this article, I explore the 3 most common categories of clients and reveal how to educate them to improve your chances of retention.

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We know who they are and they won't buy.

Marketing In Real Life

When you get a phone call or email out of the blue from someone you don’t know from a company you don’t know selling something you’ve never heard of it isn’t very likely you’re going to give it much attention – you’re certainly not likely to buy anything. Wouldn’t it put you, the salesperson, in a stronger position if you could get the prospect to call you first?

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Yes, Some SDRs Have Fun Crushing Quotas

Outreach

Being a sales development representative (SDR) is one of the hardest jobs in the industry and, arguably, one of the most important. According to Hubspot, the main challenges that SDRs face relate to the grueling nature of the profession: burnout, attrition, and disengagement. Unfortunately for your business, "running a high-turnover, high-burnout sales development team can and cripple growth instead of driving it.".

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Ways to Increase Web Traffic

Leading Results Rambings

We’re a little over halfway through the year, and you’ve probably just finished mid-year reports for your company. One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?

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How to Choose the Right Images for Your Senior Care Marketing Campaign

SmartBug Media

Senior care marketing is crucial for any senior care community. Getting your company name and brand out to the public is what helps you drive leads. Content is a big part of senior care marketing, because you want to educate people and show them what sets your senior care company apart from the others. An aspect of marketing that sometimes gets overlooked is imagery.

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Aligning Content to Strategy

Kapost

A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted, The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. Google seems to be on a roll with their updates over the past few weeks, especially after their core update to their search algorithm.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Conversational Marketing Helps You Connect with Your Customers

SmartBug Media

We live in a post-traditional sales world. Prospective customers expect to receive personalized content. There is so much noise and content available online that, in order to focus, people filter out anything that is not particularly relevant. Personalized content ensures that messaging is relevant to the reader which help that message stand out. That makes our role as salespeople a little more challenging.

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Why Your 2015 Organic Search Engine Optimization Strategy Isn’t Working Anymore

Square 2 Marketing

What You Need To Do To Upgrade Your SEO Work To 2020 Standards. Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings. But roughly eight to 10 times a year, Google releases more significant updates that should at least get your attention.

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How to monetize ABM with xiQ

xiQ

Account-based Sales And Marketing (ABM) Is Complex! Long sales cycles, multiple decision makers and influencers, a daily barrage of events i.e. executives leaving or new ones being appointed, industry events i.e. M&A activity and much more require the attention of ABM teams. “On average large companies generate 25 sales triggers, events that warrant a response from the sales team, per day or 125 per week”!

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Jobs That Are Hard to Fill? Call in Employee Ambassadors

DrumUp

There are always those nearly impossible jobs… You know the type: you need someone for that role ASAP, but no one’s applying or they’re not the right fit. It makes you want to pull your hair out and yet, you have to keep working to compensate for the lack of suitable candidates. Fortunately, there’s a.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Join Magisto’s Video Marketing Community

Magisto

CALLING ALL: bloggers, biz owners, entrepreneurs, and newbies! Looking to up your video game on social? DYK – we have a Facebook community about all things video marketing? ENTER >>> Magisto Video Marketing Community. 8 Reasons Why Our Video Marketing Community Can Make A Difference In Your Life. 1) Learn NEW video tips, tricks, and trends.

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How Successful Content Writers Fight Distraction and Find Success

Scoop.it

Is there anything better than being a freelance content writer? You get the opportunity to express your thoughts, ideas, and opinions on a variety of topics, all while enjoying the flexibility to work remotely and carve out your own hours. It’s a rewarding career path with plenty of growth potential and exciting opportunities. But if there’s one thing that will prevent you from being successful, it’s distractions.

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You need more than just traditional agency services

Modern B2B

These days the traditional services offered by an agency aren’t enough. Clients want more. As clients build out their capability with internal agency functions, they’re looking to external partners that are more than just service providers. They’re looking for insight, innovation and ways to accelerate their growth. More and more, clients are bringing services in-house – certainly the bigger clients we deal with.