markempa

FEBRUARY 16, 2015

'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck?

Lead Generation 240

Lead Generation Acquisitions Purchase Sales Qualified Leads 240

Webbiquity

FEBRUARY 16, 2015

'Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. There is a methodology that can make this process easier. It’s a methodology that’s helped companies such as NetSuite , SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales

Marketing Management 196

Marketing Management Ad Building Opinions Content 196

Biznology

FEBRUARY 16, 2015

'Infographic of Infographics Photo Credit: Sociagility.com. Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who you speak to, some people love them and some people aren’t convinced that they are an effective way to communicate information. If you subscribe to the latter school of thought, we hope to show you what a great tool infographics can be, especially when your audience is the APAC market.

Viral Marketing 133

Viral Marketing Internet Marketing Social Media Marketing 133

Convince & Convert

FEBRUARY 16, 2015

'Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands.

Skype 167

Skype Social Media Curation Communities 167

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Webinar Metrics

Industrial Marketing Today

FEBRUARY 16, 2015

'Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. You’ve probably [.] The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Marketing & Strategy 97

Marketing & Strategy Paid Search Agency Marketing Marketing Strategy 97

SugarCRM

FEBRUARY 16, 2015

'The post How Marketing Automation Changed My (Sales) Life appeared first on Salesfusion.

Marketing Automation 95

Marketing Automation Automation Marketing 95

Hinge Marketing

FEBRUARY 16, 2015

'At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Blake Christian, a Visible Expert for corporate tax planning.

CPA 63

CPA Cost per Acquisition Marketing Budget Creation Ideal Customer Profiles 63

Hubspot

FEBRUARY 16, 2015

'We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they''re right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are five absolute must-have positions that the majority of best-in-class B2B companies employ.

Positioning 60

Positioning Advertising Agencies Planning Paid Search Agency 60

Vidyard

FEBRUARY 16, 2015

This Valentine’s Day, spending reached an all-time high of $18.9 billion. Yah, we’ll pretend you didn’t just spew that coffee everywhere. That’s a lot of flowers, chocolate, jewellery, and apparel, I’d say! But consumers weren’t the only ones who were spending on this petal-filled holiday. Of course not, because where there’s consumer attention, there’s brand opportunity.

Video Marketing 51

Video Marketing Campaigns Marketing Proposals Lead Scoring 51

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Paper

JotForm

FEBRUARY 16, 2015

Due to popular demand JotForm has recently released a new version of our iOS App. Now our fellow JotForm users can check submissions from their forms wherever they are with ease! The JotForm iPhone/iPad app has many great features for your convenience: - Receive Notifications of New Submission.

Demand 48

Demand Features Product 48

The Freeman Company

FEBRUARY 16, 2015

'New research reveals how top brands execute social media marketing for events'

Viral Marketing 40

Viral Marketing Event Marketing Studies Social Media 40

Digital B2B Marketing

FEBRUARY 16, 2015

'Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among

Buy 194

Buy B2B Marketing Advertising Agencies Planning 194

Convince & Convert

FEBRUARY 16, 2015

'Tweetable Moments Finding the spicy meatball in a piece of data is key. webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden , a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research.

Research 142

Research Thought Leadership Content Emarketing 142

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Social Media

Hubspot

FEBRUARY 16, 2015

'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Unfortunately, it won’t be getting easier any time soon. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year.

Promotion 60

Promotion Marketing Strategy Marketing & Strategy Webinar Metrics 60

Hubspot

FEBRUARY 16, 2015

'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. But the trick with content marketing is that it''s a long game. Successful content marketing teams don''t just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great,

Content 61

Content Curation Social Media User-Generated Content 61

Hubspot

FEBRUARY 16, 2015

'Video chatting, video conferencing, and even video interviewing have become increasingly popular ways to communicate "face-to-face" from a distance. But looking good on camera isn''t as simple as combing your hair and putting on a decent shirt. Things like lighting, background, and background noise can make or break the impression you make on video.

Video Marketing 58

Video Marketing Conference Tips Impressions 58