Wed.Oct 15, 2014

article thumbnail

Yesterday’s webinar: How to Build Your Influencers in Social Media

Biznology

'Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.

article thumbnail

How to Lure Readers to Your Blog from Social Media

Writing on the Web

'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Help Your Social Media Customer Service

Convince & Convert

'Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight.

article thumbnail

[Infographic] What’s in the Cards? Decide Your Marketing’s Fate

Adobe Experience Cloud Blog

'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Does Your Email Help or Hurt

Convince & Convert

'Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten , author of the new book “ UnSelling ,” among others, was on my Social Pros podcast , and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand.

Press 148

More Trending

article thumbnail

Return on Sales Enablement: The Adoption Challenge

The ROI Guy

'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful

article thumbnail

How to Write About Things You Know Nothing About

Hubspot

'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. In the real world, we have to cover topics that fall far outside our areas of expertise -- or even interest, for that matter. Case in point: When Instagram was getting popular back in 2011, I had to cover the app. and didn''t downloaded Instagram onto my phone until about three weeks ago -- a full three years after I first covered what it was and how it can be used.

article thumbnail

Introducing JotForm’s New Form Designer!

JotForm

The rumors are true. While you were sleeping and resting well, Team JotForm has been working hard, day and night in the last 6 months, to bring you an exciting new feature- the New JotForm Form Designer.This ambitious project gives our users complete control of their form designs. Our previous form.

Design 48
article thumbnail

How NOT To Be A Content Marketing Zombie

SnapApp

From the MarketingProfs B2B Forum . During the MarketingProfs B2B Forum, one session stood out among the rest. Okay, maybe because our CEO Seth Lieberman was one of three amazing speakers bringing the fun into B2B. Seth, joined by Cindy Valladares —Sr. Manager Corporate Communications, Tripwire and Albert Jan (AJ) Huisman —Marketing Director, Kennedy Van der Laan taught a room of about 200 marketers how to be rainbow unicorn zombie ninja slayers.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Effective Content Marketing Strategies Focus on Blogs, Writers, and New Talent

Content Standard

Seventy percent of marketers say their organizations are creating more content now than ever before, according to research from the Content Marketing Institute. And while 69 percent of marketers consider in-person strategy an effective method of engagement, 60 percent found effective content marketing through their blogs. The 2015 Benchmarks, Budgets, and Trends presentation details the increase in content creation, pointing to evidence that the increased adoption of content brings plenty of roo

article thumbnail

FreemanXP’s Myhre and Baker Participate in MPI Scholarship Competition

The Freeman Company

'Scholarship aims to empower students who have the drive and passion for the events industry'

50
article thumbnail

Ardath Albee: what you need to know about buyer personas in B2B

i-Scoop

'Ardath Albee is one of the smartest B2B marketing and content marketing experts. I’ve been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience. On top of being a B2B Marketing Strategist, Ardath Albee […].

article thumbnail

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

'I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why , give us little background.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

'We''re on a historical blog optimization kick over here on the HubSpot blogging team. "What in the Sam Hill is ''historical blog optimization,''" you ask? Basically, it means optimizing our "old" blog content to generate more traffic and leads. And by "old," I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.

article thumbnail

How to Evaluate and Pick the Right Content Technology Solution

Content Standard

As innovation continues to bring new content technology solutions to the marketplace, CMOs and marketers are tasked with understanding every emerging platform so they can take advantage of all the benefits these new technologies bring. If you’re a marketing professional, you probably feel pressure to stay current on the latest industry trends to avoid potential threats and capitalize on opportunities.

article thumbnail

Top Holiday Social Media Trends for 2014 [Infographic]

Hubspot

'All right, so most of us haven''t even picked out our Halloween costumes yet. But for marketers everywhere, it''s just about that time where we need to start sipping the proverbial egg nog and thinking about our holiday marketing strategies. The good news is that the days of plenty are coming: Last year, in 2013, the average number of visits to inbound ecommerce websites on Cyber Monday grew 102%.