Sun.Aug 28, 2016

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Customer Acquisition: In-House or Outsourced?

PureB2B

Lead generation capabilities have become a key factor that determines a business’ success or failure. “You are out of business if you don’t have a prospect!” – Zig Ziglar. A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business obje

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5 Outdoor Brands with Disruptive Marketing Strategies

Brandfolder

What makes a brand memorable? Sometimes it’s the ability to think beyond the traditional, and try a few disruptive marketing strategies. Other times it’s knowing when to ignore best practices.

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Customer Acquisition: In-House or Outsourced?

PureB2B

Lead generation capabilities have become a key factor that determines a business’s success or failure. “You are out of business if you don’t have a prospect!” – Zig Ziglar. A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business objectives.

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Using Ungated Content to Drive Outstanding Marketing Performance

B2B Marketing Directions

One of the long-running debates among B2B marketers is whether companies should require registration to get access to content resources, or whether they should make such resources freely available. Gating content enables companies to capture new sales leads and track the content consumption behaviors of existing leads. Over the past few years, I've seen the views on this issue change.

Content 45
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why IT outsourcing is becoming inevitable for winning organizations

i-Scoop

There is a shift towards a cost plus value proposition in business process outsourcing (BPO). With the increasing push for all functions to focus more on the ‘business side’ of the organization, this evolutions transforms the BPO market itself. Yet, the same goes for various forms of business process outsourcing such as IT outsourcing.