Customer Acquisition: In-House or Outsourced?
PureB2B
AUGUST 28, 2016
Lead generation capabilities have become a key factor that determines a business’ success or failure. “You are out of business if you don’t have a prospect!” – Zig Ziglar. A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business obje
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