Direct Response Coach

AUGUST 10, 2014

I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.]. The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing.

Tools 171

Tools Direct Marketing Marketing 171

The Effective Marketer

AUGUST 10, 2014

'Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general.

Planning 156

Planning Allocation Business Marketing Management 156

Convince & Convert

AUGUST 10, 2014

'Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Online Influencers Can Do For You  We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.

Webinar Metrics 164

Webinar Metrics Outreach Social Media Social Marketing 164

Hubspot

AUGUST 10, 2014

'When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth. So while shares certainly aren''t the be-all-end-all for online marketing metrics, they certainly indicate future success.

Content 55

Content Best Practices Copywriting Trigger Marketing 55

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty