markempa
MAY 12, 2014
'Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words. This text was not in light gray, hidden in small font at the very bottom of the email.
Biznology
MAY 12, 2014
'Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Or so they thought. That perceived digital free lunch never really existed. There was always some cost, starting with your time.
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Vision Edge Marketing
MAY 12, 2014
'Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! If not, and this is an itch you want to scratch, read on for five (5) tips to help you undertake this important initiative.
Digital B2B Marketing
MAY 12, 2014
'Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. Just walk away. It’s that simple. You have the only list of people who have opted in to receive email from you. They don’t! No one opted in with a random list company to receive emails from you.
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Industrial Marketing Today
MAY 12, 2014
'Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the same. I’ve heard some people refer to them as white papers. IMO, there’s a difference [.] The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
MAY 12, 2014
'We hear it all the time from our clients in the accounting industry. What can we do to give our marketing efforts an edge? Are we spending our money wisely? The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. We walked away with a new understanding of how high growth firms market themselves differently.
Hubspot
MAY 12, 2014
'The hard truth about creating content online is the amount of time you put into it isn''t always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. But that''s not always what happens. And while you can brush that off when you didn''t invest too much time in the content, when it''s something more resource-intensive -- like an infographic -- it stings a bit more.
Brandfolder
MAY 12, 2014
We're happy to announce an exciting new feature: a way for Brandfolder admins to understand the Who/What/When/Where around the brand assets accessed in their Brandfolder. We're calling this new feature Event Feed.
Hubspot
MAY 12, 2014
'You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there''s a lot of different opportunities for CTA placement and type, beyond that same old "Download Now!" button you''re used to? While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher n
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeanData
MAY 12, 2014
Account-centric sales is the new status quo for complex B2B sales. Why? Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise. Since sales is no longer dictating the flow of information, sales professionals enter the sale further down the decision process.
Hubspot
MAY 12, 2014
'For the most part, blogging isn’t about the short-term successes. Sure, you may be newsjacking to try to get a short influx of traffic (and maybe get something to truly go “viral”), but for the most part, you’re setting yourself up for sustainable long-term growth with evergreen content. Each blog post you write is like another dollar in a high-interest savings account -- it may not be much now, but it could pay out meaningful dividends later on.
LeanData
MAY 12, 2014
Account-centric sales is the new status quo for complex B2B sales. Why? Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise. Since sales is no longer dictating the flow of information, sales professionals enter the sale further down the decision process.
KoMarketing Associates
MAY 12, 2014
'“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true. (Back me up on this one, Thelma and Louise!). It’s a concept that’s been with us since the good, ‘ole Sesame Street days. You know, the idea that, by working together, you can solve any problem that comes your way.
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Chris Koch
MAY 12, 2014
'The robots are taking over. I know, sounds like a teaser for a 1950s sci-fi movie. But it’s happening. It’s really happening. Actually, it’s starting with just two robots. One is named Baxter. If you haven’t heard of Baxter, he is to our traditional perception of robots as a salt lick is to a gourmet meal. Most robots are single-function creatures, welding roofs to cars or drilling holes or some other basic operation.
Adobe Experience Cloud Blog
MAY 12, 2014
'Author: Dayna Rothman A few months ago, we asked our social media followers to write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? To be featured in one of Marketo’s visual slide decks or infographics.
Hubspot
MAY 12, 2014
'How much content do I need to “fuel” my marketing automation system? This was a question that was asked of me recently as I spoke at an industry event. The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. However, the question in and of itself may be the wrong question.
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