Mon.Oct 05, 2015

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

Startups 205
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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age.

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Digitalization is all about creating platforms

Biznology

The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for users. As an example, the resolution of the control circuit that Google uses to manage digital advertising is several times higher than what’s used in the physical w

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Why You Need to Invest in Responsive Web Design

Convince & Convert

History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Why the change? Because existing on the internet became a standard. Everyone was there. And if you weren’t, you were losing to competitors who were.

Design 159
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage

Adobe Experience Cloud Blog

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. From the sense of community they instill, to having the best possible rates and fees, to the personalized nature of each employee-customer interaction, it goes without saying that credit unions have mastered customer engagement in the financial services sector.

More Trending

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How to Make Employees the Perfect Stars in Your Videos

Vidyard

Need a star for your next marketing video? Look no further than your company’s own employees! Now, you may be thinking, “Ya sure, that might save some money, but those people can’t act! We don’t want our video to look amateurish!”. Well, well, let me tell you three big reasons why using employees in your videos can be really beneficial. And after you’re convinced, I’ll give you some useful tips on how to make those employees shine on film, including some awesome advice from our very own Video Pr

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What Every Managing Partner Needs to Know About B2B Research

Hinge Marketing

As Managing Partners, we all struggle with difficult decisions. Often, only minimal information is available, and the stakes are high. To some extent, that’s just the nature of what we do. Hey, if the decisions were easy, they wouldn’t end up on our desk. But there is a way to reduce the risk and lower the uncertainty. How? Through the appropriate use of research to guide our decisions.

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How to Make Employees the Perfect Stars in Your Videos

Vidyard

Need a star for your next marketing video? Look no further than your company’s own employees! Now, you may be thinking, “Ya sure, that might save some money, but those people can’t act! We don’t want our video to look amateurish!” Well, well, let me tell you three big reasons why using employees in your videos can be really beneficial. And after you’re convinced, I’ll give you some useful tips on how to make those employees shine on film, including some awesome advice from our very own Video Pro

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The Science of Eye-Catching Advertisements [Infographic]

Hubspot

How do our brains react to advertisements? Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Create More Engaging Webinars

Webinato

You have done a great job in gathering tens, hundreds or even thousands of prospects for your next webinar! Using some specific techniques, along with Webinato platform, you can deliver greater value to your audience and get more out of your online events. Webinato is particularly powerful for sales and marketing webinars. In addition to offering a 100% web based easy to access and use platform, capable of hosting thousands of participants with high quality image and sound, Webinato offers you a

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Paid In Full: Facebook Marketing Gets Big Boost With Full-Ads Feature

Content Standard

This year has been a big one for social media advertising. From Instagram’s launch of an ad platform to Twitter’s expansion into a global ad market , it can feel like new options are becoming available for marketers every day. Along with the changes to Instagram, Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge.

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It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit

Hubspot

There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team. While a mixed bag of leads will often leave them tied up on calls that won't translate to much for the business, a list of qualified leads will set them on a path that might actually result in a sale. What's the best way to separate the good from the bad?

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No. 2 Trend: What Brands Need to Know about Interactive Storytelling for 2016

Content Standard

“Never trust the storyteller. Only trust the story.” – Neil Gaiman. Rarely do we read interviews in which people reflect on the profoundness of corporate blogging. In the next B2B article you click on, chances are you will not be led to wonder, nor will there be unique prose surrounding the next product pitch you read. In marketing, it’s always been about marketing speak, and lately, that’s been marketing’s biggest problem.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 12 Best Cities in the World to Start Your Career

Hubspot

Thankfully for all you recent college grads out there (and your parents), the job market's looking up for folks who've recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE). And for those of you about to graduate, things are looking good, too: Two-thirds of employers who responded to NACE's "Job Outlook 2015 Spring Update" survey reported they expected to increase

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A Spark of Inspiration!

SnapApp

As the leaves begin to change and we enter into Q4, for many of us it means crunch time to both finish the year strong and develop ideas for next year. When coming up with the inspiration for where to start, where do you turn? Is there a certain thought leader you admire? Or perhaps an industry event? Next week in DC, marketers have the chance to get both: an inspiring industry event filled with thought leaders designed to help you add some sparks to your next marketing initiative.

Press 48