Marketing Insider Group

OCTOBER 6, 2016

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […]. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group.

Marketing Automation Services 252

Marketing Automation Services Marketing Automation Email Marketing Automation 252

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. In turn, these resources are becoming more critical to achieving their objectives. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Marketing Insider Group

OCTOBER 6, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking, and there are a few things that need to be said about it’s […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group.

Social Media 237

Social Media B2B Marketing Social Marketing Media 237

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

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Webinar Metrics

Biznology

OCTOBER 6, 2016

Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade is still the source of confusion for my clients. The conversation usually goes something like this: Client: We’ve done keyword research and we decided that there is a really important keyword that we have been completely missing, so we build a new page and optimized it, but it’s not ranking.

Optimization 134

Optimization SEO Keywords Google 134

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Cataloging your brand’s inventory of visuals is overwhelming and difficult to scale.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Custom Publishing 87

Akoonu

OCTOBER 6, 2016

Developing a content journey to support your Buyers Journey— as well as your Sales team's needs — is a task that requires research and planning. Below are best practices for building an effective plan.

Buyer's Journey 85

Buyer's Journey Tips Content Marketing & Strategy 85

Sprout Social

OCTOBER 6, 2016

Quando se trata de compartilhar conteúdo envolvente, os profissionais de marketing de redes sociais compreendem a importância de recursos visuais atraentes. Mas como você gerencia com eficiência seus recursos visuais para garantir que toda a sua equipe de marketing social possa organizar, encontrar e compartilhar a parte criativa da sua marca? Catalogar o inventário de recursos visuais da sua marca é cansativo e difícil.

Twitter 78

Twitter Social Marketing Marketing 78

Content Standard

OCTOBER 6, 2016

Before the conveniences of digital payments and social media, the closest thing to a crowdfunding campaign that people ran into on a regular basis was convincing a group of friends to all pitch in on a large pizza. But today, crowdfunding has become a norm across the web: startups seek investment from future customers, students ask for financial help so they can travel abroad and pay off loans, and creatives rally for funds to make their first movie or album.

Campaigns 73

Campaigns Brand Identity Branding Transparency 73

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Social Media

Sprout Social

OCTOBER 6, 2016

A la hora de compartir contenido atractivo, los profesionales de redes sociales comprenden la importancia de las imágenes persuasivas. Sin embargo, ¿cómo administras de manera eficiente los recursos visuales para que todo tu equipo de marketing de redes sociales pueda organizar, buscar y compartir la creatividad de la marca? Poder catalogar el inventario de imágenes de tu marca es una tarea abrumadora y difícil de escalar.

Social Marketing 73

Social Marketing Twitter Marketing 73

Hubspot

OCTOBER 6, 2016

At a conference in June, a Facebook VP said that in five years time the platform would be "all video." That's a bold statement, but it's not unbelievable if you've scrolled through your News Feed lately. And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

Facebook 75

Facebook Broadcasting Mobile Advertising Conference 75

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and branding, and have created a steady content calendar for your social media publishing with high quality informational content, you can utilize the power of this platform in ways that will set your brand miles apart from your competition.

Facebook 52

Facebook Paid Search Agency Generation Ads 52

Hubspot

OCTOBER 6, 2016

SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It's your little worker bee that's always buzzing along making honey in the background. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Blend Marketing

OCTOBER 6, 2016

Like most agencies, Blend has been through its fair share of project management trials and tribulations. Over the years we've used a dozen different software tools, ranging from free to ridiculously expensive, and tested several times that number looking for the right one. None worked for us, most becoming a chore to use, until we changed our methodology.

Inbound Marketing 56

Inbound Marketing Work Management Marketing Management Paid Search Agency 56

Hubspot

OCTOBER 6, 2016

Your agency cannot survive on referrals alone. Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 70

Lead Liaison

OCTOBER 6, 2016

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of time and ask them during the main event.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

JotForm

OCTOBER 6, 2016

If you’re a business trying to market to parents, you’re mainly looking at Generation Y, or Millennials. This group of people has a unique set of interests and understanding them will help you better address them. Millennials grew up on technology so they’re used to getting results quickly and eff.

Business 48

Business Generation Product Marketing 48

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B2B Marketing

Leadspace

OCTOBER 6, 2016

Ever since the first hint of Salesforce Einstein, you could close your eyes and almost hear the sound of vendors shoehorning the phrase “artificial intelligence” into their PowerPoint decks. As you wait with bated breath the Einstein keynote, prepare yourself with this informative list of questions you can ask a vendor to find out if an AI-based solution will work for your B2B marketing and demand generation workflow and martech stack to provide ROI.

Marketing Automation Services 48

Marketing Automation Services Vendors B2B Marketing B2B 48

i-Scoop

OCTOBER 6, 2016

[…] the most powerful ways to breathe life into your brand and a main component of a truly integrated content marketing approach.You are giving your products and services an identity – capturing and sharing their […].

Storytelling 55

Storytelling Marketing & Strategy Marketing Strategy Content 55

LeanData

OCTOBER 6, 2016

SAN FRANCISCO — It’s closing time for Ops-Stars at Dreamforce. And we’re not talking about this being the last day of the mini-conference for sales and marketing operations professionals. No, the final day features more great speakers who will talk about ways to close deals and accelerate the sales cycle. It’s all at the elegant Trou Normand restaurant, located just one block from the Dreamforce conference on the ground floor of the historic PacBell building at 140 New Montgomery St.

Sales Cycle 40

Sales Cycle Conference Startups Advertising Agencies 40

Brandfolder

OCTOBER 6, 2016

A few weeks ago, [Denver Startup Week]([link] took our city by storm — 10,000 techies flocked downtown for 300 free panels and events, the largest event of its kind in.

Process 40

Process Creativity Startups 40

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Trends

The Freeman Company

OCTOBER 6, 2016

Events need to be as varied and diverse as the region itself

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Adobe Experience Cloud Blog

OCTOBER 6, 2016

Author: Jeff Day In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal —conversations with their prospects to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation.

Practices 134

Practices Best Practices Work Management Marketing Automation Services 134

Contently

OCTOBER 6, 2016

Late last year, Cisco laid off over 100 marketing staffers. “Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Sprout Social

OCTOBER 6, 2016

The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets.

Paid Content 90

Paid Content Social Media Budget Programs Allocation 90

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

LeanData

OCTOBER 6, 2016

SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce. The event, tailored specifically to sales and marketing operations specialists, is just one block from the Dreamforce conference at the Trou Normand restaurant on the ground floor of the historic PacBell building at 140 New Montgomery St.

Elasticity 56

Elasticity Marketing Automation Services Conference Account Based Marketing 56

LeanData

OCTOBER 6, 2016

SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce. The event, tailored specifically to sales and marketing operations specialists, is just one block from the Dreamforce conference at the Trou Normand restaurant on the ground floor of the historic PacBell building at 140 New Montgomery St.

Elasticity 40

Elasticity Account Based Marketing Marketing Automation Services Conference 40

LeanData

OCTOBER 6, 2016

SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce. The event, tailored specifically to sales and marketing operations specialists, is just one block from the Dreamforce conference at the Trou Normand restaurant on the ground floor of the historic PacBell building at 140 New Montgomery St.

Elasticity 40

Elasticity Account Based Marketing Marketing Automation Services Conference 40