Tue.May 17, 2016

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FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

I’ll be joining an all-star cast of Account Based Marketing experts when the FlipMyFunnel Festival visits Austin on June 7. You can register here – it’s free. My own talk, not surprisingly, will be about the technology behind ABM – or, more precisely, how to build an ABM marketing technology stack. The joke in that is, there’s no such thing: you’d no more want a separate ABM stack than you’d want a stack for people in California or customers in the insurance industry.

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How Many Leads Does Your Sales Team Need?

Sales Engine

Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Leads in each stage of the buying process meet very specific criteria and behave in certain predictable ways. Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content.

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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

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5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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6 Ways to Improve Your B2B Content Strategy

Marketing Insider Group

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a larger, more cohesive story for your organization to share. It […]. The post 6 Ways to Improve Your B2B Content Strategy appeared first on Marketing Insider Group.

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Unpacking Challenger Customer Insights

Marketing Insider Group

The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an […].

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Marketing’s Role in the Age of the Customer

Lattice

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made.

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Email Deliverability and Data Quality

ANNUITAS

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. The event also included presentations from Oracle Marketing Cloud Marketing Advisor Melissa McConnell on data quality management strategies and Verint Senior Ma

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours , and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Ways to Own a Meeting and Swing Momentum in Your Favor

Adobe Experience Cloud Blog

Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Attendees are not engaged, they’re more interested in their phones than what’s going on in the room, miscommunications are firing, and you’re left standing in front of a few unhappy people. Being that it’s baseball season, and I’m a huge fan of the San Francisco Giants (go Bumgarner!

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Why You’re Not Good at Social Until It Embarrasses You

Convince & Convert

Big Data. Big Results. Susan is recognized as one of the most influential voices in Big Data. Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. As we become more and more adept at collecting mass amounts of data from all the different social channels, there eventually comes a time where you n

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This Innovative Co-Working Space Asks for Content, Not Money

Contently

The promise of “exposure” in lieu of payment is a well-known cautionary tale in freelancer circles. Your effort should come with tangible compensation, preferably money. But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines?

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5 Ways to Turn Persona Research into Awesome Content

Akoonu

Successful marketing of any kind, whether content marketing, search marketing, account-based marketing, etc, all has one thing in common; success requires knowing your buyers. Rand Fishkin of Moz took a sneak peek at our new Success with ABM eBook , and commented about the impact of understanding your buyers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized.

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TemplateMonster is Giving Away 7 Premium Themes to JotForm Users

JotForm

Looking for an awesome and free website template? Well, our friends at TemplateMonster are ready to give out 7 licenses of any of their premium themes to JotForm users. The giveaway will run for an entire week, and all you need to do to win is visit TemplateMonster, pick the premium template th.

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The Advanced Guide to Content Marketing for 2016

KEO Marketing

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. But now it is almost too much. Prospects are buried by the enormous amount of content and they are ignoring most it. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.

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What Are Customers Looking for at the Bottom of the Funnel?

SnapApp

At the bottom of the marketing funnel , your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of the funnel. You’ll want a plan of action that helps you move those low funnel leads right on through to the customer side.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 3 B2B Lead Nurturing Characteristics for Success

Crafted Agency

At the onset of every campaign to reach and engage quality B2B leads, there are several key considerations all B2B marketers should have top-of-mind.

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3 Reasons Why Folders Are Slowing You Down (and What to Use Instead)

Brandfolder

One concept we strongly believe in at Brandfolder is “less is more.” From writing effective, succinct copy, to building powerfully simple features, we know that honing in on what customers.

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4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

Hubspot

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

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Exhibition World: Upwardly Mobile — Mobile World Congress Review

The Freeman Company

Visa, Brocade, Red Hat, and Qualcomm are highlighted for their strong presence at Mobile World Congress

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

Hubspot

“Always be learning.". It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? From the moment we enter the working world, we are faced with challenges -- solving complex problems, growing a team, improving how our companies do business -- that require us to continually grow our existing skill sets.

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Thinking Outside of the Box: How Special Events Can Elevate Your Brand

The Freeman Company

Three ideas to add the WOW factor to your next event

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5 Ways to Generate Leads with Your Blog Posts

Marketing Insider Group

You have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread. You should also be using your blog posts, every single one of them, to get conversions that generate leads. You are not selling your product or service with […]. The post 5 Ways to Generate Leads with Your Blog Posts appeared first on Marketing Insider Group.

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Everything You Need to Generate, Score, and Nurture Leads with Video

Vidyard

Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Will Digital Content Overload Kill Our Love for Nostalgia?

Content Standard

Have you noticed the 90s resurgence lately? Full House is back as Fuller House on Netflix; once-retired Surge can be found at a gas station near you; soon, beauty fans can rock their favorite Bath & Body Works scent from back in the day. (Sun Ripened Raspberry, anyone?). Brands have long attempted to tap into nostalgia to create an emotional connection with the consumer.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

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How Live-Tweeting is Carrying the NBA Playoff Conversation

Convince & Convert

Steph Wins MVP (again!). Stephen Curry experienced a little déjà vu last week, as the NBA superstar collected his second straight MVP award. We all know Steph is a gamechanger , but on Tuesday, he earned a unanimous 131 first-place votes , an accomplishment that not even Michael Jordan, Magic Johnson or LeBron James achieved with their honors. News of Steph’s win topped all Warriors-related conversation for the week, will all of the top tweets from the discussion coming from the team itse