Marketing Insider Group

OCTOBER 9, 2017

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group.

Mobile Marketing 226

Mobile Marketing Marketing & Strategy Marketing Google 226

NuSpark Consulting

OCTOBER 9, 2017

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Marketing Insider Group

OCTOBER 9, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group.

Storytelling 197

Storytelling Planning Promotion Service 197

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users on Instagram. You might be thinking, “Why do I want to target millennials?

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

OCTOBER 9, 2017

Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. With the right technology and strategic thinking, the ad business is ripe for competition and disruption.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Leadspace

OCTOBER 9, 2017

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account. This means modern B2B Marketing and Sales teams need to manage both leads and accounts, together. That’s why Lead-to-Account Matching is so important.

Account Based Marketing 83

Account Based Marketing Leads Lead Marketing Qualified Leads 83

Champion Communications

OCTOBER 9, 2017

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation. The same survey revealed that 96% of respondents wanted content with more input from industry thought leaders. So what form should this content take?

Lead Generation 69

Lead Generation Lead Scoring Lead Ranking Generation 69

Hubspot

OCTOBER 9, 2017

There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel "awful" after browsing social media -- with Facebook taking the crown for most awful feelings induced.

Social Media 78

Social Media Media Twitter Facebook 78

KEO Marketing

OCTOBER 9, 2017

Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence. Capabilities range from voice recognition to content generation. Previously, only the largest companies could afford to invest in AI. Today, AI solutions exist that businesses of all sizes can implement. Three types of AI technology exist: Machine Learning Techniques – Use algorithms to study historical data sets.

Marketing AI 48

Marketing AI Lead Ranking Paid Search Agency Planning 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Capstone Insights

OCTOBER 9, 2017

Articles on data are typically about how to enhance, improve, or manage data accuracy. Data accuracy is important, it is critical, but it’s only one facet of the broader theme of data usability. The data you have might be 100% accurate, but it still might not be worth much at all if it isn’t usable. At Marketing Converts, we look at data and view it through the eyes of data usability (and decidedly not only data accuracy).

Work Management 40

Work Management Marketing Management Marketing Automation Services Segmentation 40

The Freeman Company

OCTOBER 9, 2017

How to engage the senses to create a festival-like experience for your next event

Brand Identity 40

Brand Identity Branding 40

Walker Sands

OCTOBER 9, 2017

Marketing 40

Marketing 40

The Freeman Company

OCTOBER 9, 2017

Suggested venues to visit outside of the Fira halls

Brand Identity 40

Brand Identity Branding 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Adobe Experience Cloud Blog

OCTOBER 9, 2017

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes. In this post, I cover common mistakes people make in content curation and how to solve them. 1) Frequency Mistake: You Share Too Often.

Curation 174

Curation Content Thought Leadership Tagging 174

InsightSquared

OCTOBER 9, 2017

Guest blog by Mike George, Business Systems Analyst at Toast, Inc. Getting a sales team to enter accurate information to your CRM is like pulling teeth, but it doesn’t have to be that way. Here are some tips for satisfying your data needs without burdening your sales team. Keep your forms lean. You’ve probably heard the expression, “If it’s not in Salesforce, it doesn’t exist.

Forecasting 136

Forecasting CRM User-Generated Content Validation 136

Hinge Marketing

OCTOBER 9, 2017

Many firms have the potential to be high-growth superstars. These high performers come from every corner of the professional services universe. Some are large and some small, and they serve a diverse array of clients. But far too many firms fail to achieve their growth potential. Why? The knowledge to ignite growth is readily available. In fact, Hinge has published a wealth of books, research studies and executive guides that lay out everything a firm needs to know about building a high-growth —

Peer-to-peer 70

Peer-to-peer Thought Leadership Work Management Opinions 70

KoMarketing Associates

OCTOBER 9, 2017

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media.

Social Media 120

Social Media Social Marketing Video Marketing Media 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. Ever wondered why? It’s for good reason. At most large companies, there are simply more stakeholders, internal politics, competing timelines, agendas, and managers who fear that taking risks will result in getting the boot.

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Hubspot

OCTOBER 9, 2017

According to Glassdoor, 68% of salespeople are currently looking for a new job. That might surprise you. but it probably doesn't. Heck, you might even be in the process of sending out applications as you read this. Just in case you're thinking the grass might be greener on the other side, we've scoured the internet to identify the best sites for sales jobs.

Startups 85

Startups Best Practices Aggregators Linkedin 85