Tue.Apr 23, 2019

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The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to? In the fast-paced world of digital marketing, it’s vital to stay up-to-date with the latest trends and tactics if you want to stay relevant to your audience and avoid falling […]. The post The Top B2B Content Marketing Strategy Ideas To Consider Using Today appeared first on Marketing Insider Group.

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Using Buying Groups to Accelerate Your Sales Process

InsightSquared

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.

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How the Halo Effect Drives Demand Generation and Leads

Marketing Insider Group

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. […]. The post How the Halo Effect Drives Demand Generation and Leads appeared first on Marketing Insider Group.

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Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. So, whether you’re just starting out or trying to grow your business, there are a host of marketing tactics financial professionals can employ to increase their market share.

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What is GDPR and Why Does It Matter?

Biznology

Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you could be at risk if your website is accessible from EU countries. Even more importantly, similar privacy-protecting legislation is being implemented here in the US. Similar, although not the same.

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Why You Shouldn’t Ignore Search Intent Optimization

Content Marketing Institute

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute.

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How to Hire the Best Digital Marketing Company

Go Beyond SEO

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online. If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. 1. Know Your Needs Before Choosing an SEO Company.

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Marketing’s Next Frontier: Measuring Message [Webinar]

Kapost

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Inbound Marketing Tactics That'll Skyrocket Your Search Traffic

Albacross

Inbound marketing if done right can bring a lot of passive income to your business. Unlike traditional marketing methods, you do not need to spend a lot of money to reach out to the people that are not even in your target market. You can laser target your campaigns based on age, gender, interest, and so on. Image Source: HubSpot. Many corporations are enjoying the tremendous power of inbound marketing.

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The Top 10 Brand Personalities of 2019

DivvyHQ

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics.

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Marketing’s Next Frontier: Measuring Message [Webinar]

Kapost

These days, it seems there’s hardly anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Is Agile Marketing Right for B2B Tech Companies?

Golden Spiral

How agile are you? Does your product development team use agile product development to improve current products and develop new products? The agile process has proven to increase employee satisfaction and results. Powered by a project management methodology called “scrum,” consisting of daily check-ins, “sprints,” planning and retroactive analysis, the agile process empowers your entire team to work towards achieving a common goal at a “sprint” pace, rather than a slow mosey.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Defining Success with Matt Heinz from Heinz Marketing [#AtomicFeature:014]

Atomic Reach

What is your definition of success? Specifically for your content, what defines success? Is it a threshold of conversions, pageviews, time on page? How do you measure it? According to one of our most successful content marketing influencers , Matt Heinz, defining success in terms of revenue early on is key to a successful content marketing strategy.

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Experience Matters. Are You Catering to Your B2B Buyers?

Content4Demand

“Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” . We made our way in and realized we were…in a kitchen? Someone handed us champagne in red Solo cups as waiters scurried around us. . .

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The Essential Framework All Branding Strategies Must Include for Success

EveryoneSocial

Every company has their own set of unique branding strategies that they practice to grow reach and connect with consumers. Although each company might have a different approach, all types of brand strategies should include some similar essential elements. By now, we all know how important branding and brand messaging is for the growth and recognition of companies.

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Should I Prioritize ABM Tactics Ahead of Demand Generation?

The Point

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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10 Client-Centric Terms to Win Business (and Others to Leave Behind)

ClearVoice

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The good news is, there’s a content gold rush going right now, and people with solid writing skills can find work in every field from tech to CPG to real estate to automotive. The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs.

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Weekly Wisdom with Mikhail Alfon: Working with Micro Influencers

SEMrush

Everyone talks about working with influencers, but few know how to do it well. Mikhail breaks down finding the right influencers and how to determine engagement, authenticity, and past branded content. He also explains ways to managing micro influencer campaigns and how to measure them.

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The Email Metrics Marketers Measure—And The Ones They Should

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful. But what exactly should you measure? What metrics do your email service provider (ESP) and third-party analytics tools offer you?

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How to Hire the Best Digital Marketing Company

Go Beyond SEO

An appealing website is a great start for establishing an online presence, and the website may even be worth the investment, but the right digital marketing plan can help potential clients find you online. If you’re going to outsource Digital Marketing (SEO, PPC, Social Media) follow these steps and hire the best company. 1. Know Your Needs Before Choosing an SEO Company.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Why We recommend 5 Lead Stages

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It would be a perfect world if everyone you spoke with at your last event was ready to buy today. Over the course of a week your company may have collected a few hundred leads, but chances are only one or two of those prospects are ready to make a purchase. At Heinz marketing, we recommend five lead stages to our customers to help guide a prospect through the sales funnel to make a purchase.

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Content Syndication: What you Need to Know to be Successful

PureB2B

It is clear, in the world of marketing, content is STILL king and naysayers are in for an uphill climb. Those involved in content marketing know the importance of diversified strategies to expand reach , increase sales leads, and generate brand awareness. Content syndication is a critical technique that can re-energize your digital marketing campaigns.

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Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram

Hubspot

Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'. But, first and foremost, what do most businesses get wrong about marketing on Instagram? They forget how they use Instagram in their own lives!

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The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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View Email Stats Right on Your Campaign Map

Ontraport

Clicking away from your campaign to see how your emails are performing is a thing of the past; you can now view your stats right on your Send an Email element by clicking: You’ll be able to see: Sent – how many times your message was sent Opened – how many of those messages […]. The post View Email Stats Right on Your Campaign Map appeared first on The ONTRAPORT Blog.

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Outreach Demos Power of Machine Learning to Seattle

Outreach

Last week, three of our stellar Data Scientists and Machine Learning Engineers, Andrew Brooks, Jiwei Cao, and Li Dong, spoke at the Seattle Unified Analytics Workshop to offer a glimpse into how Outreach is using machine learning to help our reps sell better. Selling Smarter with Data. With more than 100 data scientists and engineers in attendance and hosted by Databricks, the team highlighted our Amplify Out of Office information extraction capabilities to help our reps maintain momentum when a

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. That’s a whopping $44 for every $1 you spend.