Marketing Insider Group
FEBRUARY 21, 2019
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […].
SEMrush
FEBRUARY 21, 2019
Looking for and obtaining local citations is often not easy, but there is one you can use right now! One that will require little work on your part and will include all the information you want about your business. Find out how to get it in this informative article by Tim Capper.
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Webbiquity
FEBRUARY 21, 2019
Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth? Enhancing your booth with technology like touch screens, game, video walls , augmented or virtual reality (AR/VR) can be an incredibly engaging way to attract and retain interest at an exhibition.
DiscoverOrg
FEBRUARY 21, 2019
Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. As I wrote earlier this week, in the first few weeks on the job, first-time CMOs should plan a few quick wins and set a strong foundation.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
FEBRUARY 21, 2019
Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research. Social listening provides an excellent way to monitor your brand’s social media channels for any customer feedback and direct mentions.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
FEBRUARY 21, 2019
Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading → The post How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove appeared first on Content Marketing Institute.
Emplifi
FEBRUARY 21, 2019
Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it. Read on to discover ten effective ways to beat the algorithm and improve your organic reach!
Content Standard
FEBRUARY 21, 2019
It’s always astounding to me just how young the internet actually is. From its highly technical, non-user-friendly beginnings in the 1980s, to the home-use and visual interface growing pains of the 90s, to the rapid explosion of its development in the 2000s that’s persisted through today, the web feels like something that’s been around for ages, but in reality, it’s only just hit middle age in the market.
Emplifi
FEBRUARY 21, 2019
Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it. Read on to discover ten effective ways to beat the algorithm and improve your organic reach!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ontraport
FEBRUARY 21, 2019
How to plan, pitch and build strategic partnerships with other businesses. The post Partner With Like-Minded Businesses to Reach More Customers appeared first on The ONTRAPORT Blog.
ClearVoice
FEBRUARY 21, 2019
I couldn’t help but wonder… how Carrie Bradshaw could afford that one-bedroom stunner with an oversized closet on the Upper East Side. Decades ago, a writer could have — maybe — gotten by with a few writing assignments a month that paid $2 a word, but these days, it’s unlikely Carrie would have the same luxury living. For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor.
Fusion Marketing Partners
FEBRUARY 21, 2019
The CEO of a large international corporation was asked, “How do you select your professional advisors: lawyers, bankers, auditors […].
Ontraport
FEBRUARY 21, 2019
Use email, postcards and SMS to nurture leads into a sale. The post The 3 Simple Sales Follow-up Systems You Can Put in Place Now appeared first on The ONTRAPORT Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
FEBRUARY 21, 2019
It’s crazy to think there was a day when a sales rep would use a Rolodex to keep track of contacts and their information. They’d write down contact information in a (maybe) standardized way, store contacts alphabetically (maybe), and when they left, they might leave you the Rolodex (yeah … right). A Rolodex wasn’t easily accessed by other team members, and it wasn’t synced with any other efforts.
Sprout Social
FEBRUARY 21, 2019
If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand.
Circle Studio
FEBRUARY 21, 2019
Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged.
Only B2B
FEBRUARY 21, 2019
Subscribe for blog. The post appeared first on ONLY B2B.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DemandBase
FEBRUARY 21, 2019
What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends? You write a book.
Salesforce Marketing Cloud
FEBRUARY 21, 2019
Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different.
DivvyHQ
FEBRUARY 21, 2019
The Academy Awards are coming up this Sunday. No matter the results, we’re sure to see plenty of indignant outrage from grouchy cinema snobs everywhere. There has never been a ‘Best Picture’ selection in history that didn’t incite debate, which is because taste in film — like music, TV, etc. — is subjective. We all have our own preferences and opinions.
SendGrid
FEBRUARY 21, 2019
Just getting started with your B2B email marketing program? Read 5 tips to help you get started to providing high-quality, relevant email content. The post 5 Easy B2B Email Tips for Beginners appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Engagio
FEBRUARY 21, 2019
Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting out a lot of content to help marketers execute their day-to-day activities in an account-based world. However, we haven’t talked as much about how sales reps should be approaching ABM.
Content4Demand
FEBRUARY 21, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 1. An Artificial Future. Five AI Solutions Transforming B2B Marketing. Only 13% of marketers in 2018 said they felt very confident in their knowledge of artificial intelligence (AI), according to an EverString study — even though 80% of ma
Parse.ly
FEBRUARY 21, 2019
There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today content creators have to put a new, objective value behind their content too: is it keeping the lights on? Content and revenue: the unanswered question. For a long time, whether content created revenue could be calculated easily for digital media companies.
Outreach
FEBRUARY 21, 2019
In the immortal words of Montell Jordan, “This is how we do it!”. With Unleash just 16 days away ( we're SOLD OUT -- join the waitlist ), we are gearing up for a totally tubular conference! We know you are attending because of the fantastic speakers, sessions, and locale, but the cherry on top is the chance to unwind while at Unleash. That means parties—and we’ve definitely got a hella good one in store for you!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
FEBRUARY 21, 2019
In today’s B2B world, sales and marketers understand the importance of having the right data to support their campaigns. The keys to success, maximizing campaign ROI, and amplifying the impact of your efforts begins not with maximizing the volume of contacts you start with but rather with the quality data you feed into campaigns. Consider the following elements of quality B2B data: Completeness.
Litmus
FEBRUARY 21, 2019
It’s official: Litmus Live 2019 is coming to London, Boston, and San Francisco. We pride ourselves on creating a community-driven conference. All three events are attended by some of the most passionate email geeks in the world. Perhaps more importantly, the speakers in all three cities are pulled from the community, too. The folks you see on stage are the same people who spend their working lives in the email weeds.
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