Tue.Mar 21, 2017

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4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […]. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group.

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Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%

KoMarketing Associates

In China, the use of Weibo, a social media platform, is expanding. Not only are more users getting involved, more than 1.3 million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users.

Business 125
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Do Prospects Still Appreciate Downloadable Content?

Marketing Insider Group

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.

Content 150
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What Does a Content Marketer Do? Answered by a Content Marketer

KoMarketing Associates

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: ( Image Credit ). On a more serious note, the more I’m asked this question, the more I realize that many people simply don’t understand exactly a content marketer does in today’s digital world.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool.

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Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon AR (Augmented Reality). Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments,

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Key Trends in LinkedIn Publishing

BuzzSumo

As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. We shared the research with Content Marketing Institute.

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13 Great April Fools Day Campaigns

SnapApp

Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements. I’ve pulled together 13 of my favorite to inspire your own April Fools’ Day campaigns.

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7 Effective Techniques for Better Email Marketing

BuzzSumo

Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings? If any of this sounds familiar, don’t be too hard on yourself. As you’re about to see, some of the most important techniques for succeeding at email marketing are actually very counterintuitive.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Build a Social Media Marketing Funnel That Converts

Sprout Social

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric approach to marketing coverage. With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world.

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Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This mindset is not surprising since […] The post Technology is Not a Substitute for Good Industrial Content by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Why The Best Story Wins in Business

LeanData

Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Four Myths of Website Design

KEO Marketing

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Done well is will be 24-hour-a-day salesperson. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites. These free websites may be tempting, but they can also cause problems for your business.

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Why Employee Advocacy Works Better For B2B Than B2C

EveryoneSocial

My team and I were giving a briefing to an industry analyst this week who asked a great question: why does employee advocacy work better for B2B companies than it does for B2C companies? He asked this question, because with a few exceptions, our clients are B2B companies. While the answer is pretty simple, it’s only a matter of time before B2C companies are able to unlock the potential of employee advocacy (the potential of their employees).

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

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Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries

KEO Marketing

Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. PHOENIX, ARIZONA – On Wednesday, March 29, from 3 PM to 5 PM, THE Arizona Technology Council will present “ Women in the Workforce – Lady Leaders: How to Thrive in a Male-Dominated Industry ,” at The Newton, 300 West Camelback Road, Phoenix, AZ, 85013. During this presentation, local female business leaders will discuss the challenges they have faced and accomplishments they have made in male-centric workplaces.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. If you’re at the show, please visit us at booth #204 for your chance to win an Apple Watch Series 2. (pictured: Jason Douglas, Product Management Director for @google Actions). SMX West 2017, Day 1. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts.

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Why The Best Story Wins in Business

LeanData

Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed.

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All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.

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Why The Best Story Wins in Business

LeanData

Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead.

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Use a Little Case Study Psychology to Improve Your Marketing Strategy

Content Standard

Your company’s first manufacturing account has everyone in the office buzzing with excitement. After years of hard work with businesses in other industries, this new client represents a potential foothold in an entirely new space. Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services.

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How Redesigning HubSpot.com Doubled Conversion Rates

Hubspot

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site.

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Meet the Team, Video Style: Amar Chahal

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Amar Chahal, head of Growth & Business Intelligence here at Vidyard. Learn how a business class at UofT changed his life, and the best way to fry chicken in this new video: What Didn’t Make the Cut.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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32 questions you should ask when you interview a martech leader

chiefmartech

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week.