Tue.Feb 12, 2013

Trending Sources

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising. Six seconds of Super Bowl advertising time would cost $800,000, so clearly time is valuable! Create your own content.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high. You know what?

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Firstly,

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Digital Marketing Analytics: What SMBs Need to Know

Synecore

The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013 , and of those 46% are investing in analytics. Obstacles include, broadly: Device differentiation. How is your business' content accessed?

How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they're so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two. But you know what? page full of drivel is no better than a gleaming white screen. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience.

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10 Beginner Twitter Tips for A/E/C Firms

Marketri

Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my!

Help! My Sales Team Thinks Our Inbound Leads Suck

Hubspot

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. It's awesome. But my sales team does nothing but complain about these leads. They say the leads suck. What are we doing wrong?”. The C-suite.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Pull Marketing Takes the Guesswork Out of Timing

Great B2B Marketing

One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website. Using the “courtship” metaphor, Paul explains that sales relationships, just like romantic relationships, have a natural timing, and that it can sometimes be counterproductive to disrupt that timing by forcing the issue during the sales process.

Is There A Time And Place For Micromanagement Of Your Teleprospecting Team?

Sales Prospecting Perspectives

Okay, okay - before you disagree with me, hear me out. Last week I was battling with a horrible thought – I questioned whether or not my team thought of me as a micromanager. We weren’t trending in the right direction as a team to reach goal, so I honed in on some details much more than usual. Historically, micromanagement has been known as a “bad word” but sometimes there is a time and a place for it, especially when managing an inside sales team. After all, you are in a management role for a reason. What’s not OK from a micromanagement standpoint is to discourage the members on your team.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. The current. effectiveness. The challenge is to.

What Online Scammers Know About Sales Prospecting That We Don't

Jill Konrath's Fresh Sales Strategies Blog

Good scammers have figured out what it takes to get an unsuspecting person to click on their links and enter their sordid world of illegal or immoral activity. But people like you and me -- we're smarter than most patsies. We can smell them a mile away! That's what I thought too -- until I stumbled across a couple really creative ones. They found just the right words to capture my attention. My finger was all set to click on their link when a little voice in the back of my head said, "Slow down.". So what was it that caused that reaction? Here's the first message I got. It came in via Twitter.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Overview of CASL.

Here’s How to Tell If You Are Ready for Marketing Automation

Modern B2B Marketing

by Jon Miller This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook  here for free to learn everything you ever wanted to know about marketing automation. Let’s do an exercise. Raise your hand if your company has the ability to send marketing emails. mean it. Don’t just read along – really, raise your hand.

KISS for Sales

ViewPoint

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. You can connect with Andy on LinkedIn or via email. keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. So what’s to be done? My K.I.S.S. method: Talk. Talk with the sales folks. Often.

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Why B2B Companies Are Betting Big on Content Marketing

Sales Intelligence View

It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers. While big brands wield their multi-million dollar marketing loudspeakers to attract the most attention, what can a small player to do to get through to its audience? There is, and it is called content marketing. Content marketing is the creation of content to create influence.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Four Strategies for Transforming your Demand Process

ANNUITAS

Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. In their State of Marketing Audit , the CMO Council dubbed 2013 as “The Year of the Marketer.” This is certainly good news and I hope they are right. However, if in 12 months we will be able to look back and deem this year a rousing success for marketers, a transformation must take place.

VIDEO: The Explosion of Mobile Internet

Client Bridge

From Infographic Show, here's a video infographic about the dramatic increase in mobile Internet access on smartphones and tablets. Watch on YouTube

Your Content Marketing Versus Your Content Strategy

Sazbean

Last year, I was hired to run a startup website about women in business. My job was to grow social media, traffic and upscale the quality of content. So, I started digging and I couldn’t look anywhere without reading about content marketing and strategy. These buzzwords were everywhere and I knew I needed to implement them into my plans. But here’s the kicker, what’s the difference? Are these two phrases actually the same thing disguised in different wording? It is a strategic approach to managing content as an asset, with a quantifiable ROI.” News & Notes

New App Could Revolutionize Your Mobile Marketing | Volacci

Volacci

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Using Twitter in the Pharmaceutical and Medical Device Industries

EMagine B2B Blog

Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there  HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints. There is a great site to use to see what people in Pharma are tweeting about. It can be quirky, but it does provide value (when it works).