Televerde
DECEMBER 13, 2019
If brand awareness alone were a metric for success, Peloton’s controversial advertisement was an act of genius. According to CNN, there were more Google searches for “Peloton” than for “impeachment” last week. Yet, Peloton’s value is plummeting as their shares went down more than 10%. Yikes. Clearly, all publicity is not good publicity. Brand awareness needs to be tied to a positive brand image.
Outbound Engine
DECEMBER 13, 2019
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from happening. They ask questions like, “What are my competitors doing that I’m not?
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Directive Agency
DECEMBER 13, 2019
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. 5
The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
DECEMBER 13, 2019
There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts at what they do, and if you haven’t used one yet—here’s why you might want to and how to do it effectively.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
DECEMBER 13, 2019
Many founders believe they are the best people to tell the story of their company. While they might hire a stellar writer (like you!) to massage their language, CEOs typically are great at letting someone else create prose. However, in many marketing mediums, customer stories add character, clarity and specific examples that turn a just-fine narrative and make it great.
Hubspot
DECEMBER 13, 2019
Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business.
Martech Advisor
DECEMBER 13, 2019
In this article Shane Barker of Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing. When social media first came out, it was fairly straightforward to navigate and keep up with changing trends. But now it has evolved. Social media platforms now behave as advertising channels, publishing platforms, online stores, and educational centers — all wrapped in one.
Content Marketing Institute
DECEMBER 13, 2019
This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading → The post That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
DECEMBER 13, 2019
There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts at what they do, and if you haven’t used one yet—here’s why you might want to and how to do it effectively.
Sprout Social
DECEMBER 13, 2019
We’re excited to share an important milestone for Sprout Social: Today we became a public company! We started Sprout in 2010 to help our customers manage the transformation as more than 3.4 billion consumers and tens of millions of brands made social media a critical part of our lives. To do that, we’ve focused on building an exceptional platform and delivering world-class experiences for our customers.
FMG Suite
DECEMBER 13, 2019
The nation’s first comprehensive privacy law, the California Consumer Privacy Act (CCPA), goes into effect next month. FMG Suite has made the necessary changes to ensure that advisors using the FMG Suite platform are prepared and compliant! If you haven’t been paying attention, here’s a quick explainer: Signed into law in June 2018, the CCPA is a bill that intends to enhance privacy rights and increase consumer protections for California residents.
Search Engine Journal
DECEMBER 13, 2019
Here's how you can start spreading the content marketing mojo out of marketing and across the company. The post How to Make Content Marketing Part of Your Company’s DNA via @Carolyn_Lyden appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
DECEMBER 13, 2019
Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous purchase… “But I paid double that [.].
Martech Advisor
DECEMBER 13, 2019
Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. Customer data is the pivot for most marketing campaigns and strategies.
DivvyHQ
DECEMBER 13, 2019
Hey you.Get off Facebook. Stop playing Solitaire. That blog post isn't going to write itself. Even the best writers get blocked now and then, but that's where a handy blog post template for Word comes in. One that prompts organization and gets your creative juices flowing. And you can download it right now. What are you waiting for?
Heinz Marketing
DECEMBER 13, 2019
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. I recently attended another management workshop – Next Level Leadership Development , the second in a series following a New Manager Development Workshop I attended back in January of this year. What surprised me most about this workshop was it didn’t just include tips and strategies to lead others or how to approach conflict management, but it was instead heavily focused on looking inwards at myself – do I have the emotional intellig
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outbound Engine
DECEMBER 13, 2019
Much like everyone else, we’re making lists in preparation for the new year. While 2019 was a big year in product updates for us at OutboundEngine , we’ve also spent the last 12 months watching trends and changes to technology. As a result, we’ve come up with this list of marketing predictions we expect to see in 2020. 1. Prioritizing the human experience.
DivvyHQ
DECEMBER 13, 2019
Hey you.Get off Facebook. Stop playing Solitaire. That blog post isn't going to write itself. Even the best writers get blocked now and then, but that's where a handy blog post template for Word comes in. One that prompts organization and gets your creative juices flowing. And you can download it right now. What are you waiting for?
PageTraffic
DECEMBER 13, 2019
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.
illumin
DECEMBER 13, 2019
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Televerde
DECEMBER 13, 2019
Take a seat at the Televerde family table this holiday season as we go around and celebrate the different types of people who keep our company going and growing. We’ll interview clients, executives, corporate employees, and our ladies-in-orange; asking the important questions as we move into the new year. Wishing you the happiest of holidays! *Special thanks to the team at Vertica for their participation.
Hubspot
DECEMBER 13, 2019
When I run out of one of my favorite household products, I visit Amazon’s website. There, I search for the item I need, add it to my cart, and head to “Check Out”. Then, I’m prompted to begin processing my order by filling out my shipping, billing, and payment details. Once complete, the order continues processing, or working its way through the order to cash cycle, while I go about my daily activities.
Smartyads
DECEMBER 13, 2019
Ultimate control over media purchases and decreased media-buying costs are completely understandable aspirations of every business owner. While benefits of programmatic buying are pretty obvious: precise targeting, real-time bidding, and on-the-go campaign optimization, some ad tech players strive to create their own independent solutions. Still, building your own.
Hubspot
DECEMBER 13, 2019
Imagine you’re an executive for a popular magazine in the middle of a dilemma. You’re noticing that your website is starting to gain a lot of traction while your physical copy sales aren’t what they used to be. You don’t have a great grasp on how web publications work, so this shift is putting you in a bind. You need to figure out a course of action quickly.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
DECEMBER 13, 2019
It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients.
Influitive
DECEMBER 13, 2019
We are thrilled to announce the winners of the 2019 Best Advocate Marketing Awards (BAMMIES). The BAMMIES, now in their 6th year, was designed to recognize companies and individuals who have successfully used customer advocacy to turbocharge their marketing programs. This year, we had a record-setting number of submissions from amazing customer-centric brands.
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