Thu.Jan 17, 2019

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The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […]. The post The Rise and Fall of the Social Media Influencer appeared first on Marketing Insider Group.

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Tips for Increasing SDR Engagement Rates

The Point

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. At this particular company, all leads flowed first to a team of Sales Development Reps (SDRs), and were required to be contacted and qualified by that team before proceeding further along the funnel.

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Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months. Ascend2 recently conducted the “2019 Digital Marketing Strategies Survey,” and statistics showed that the majority of marketers (64 percent) are still focused on achieving an increase in sales/leads with their digital marketing strategies over the course of the next year.

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The Gillette News Cycle: How False Controversy Hinders Socially Conscious Marketing

Contently

If you ever click a news story about a “widespread controversy,” do yourself a favor and verify the claims inside. If the only angry quotations in the article come from sources like Twitteruser573037, it’s not a story worth telling. Look no further than Gillette, which recently released a new commercial decrying toxic masculinity. It was a play on the razor company’s long-standing tagline, “The Best A Man Can Get,” beginning with shots of young boys getting in

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Only B2B - Untitled Article

Only B2B

Spend Less Time in Contact Discovery, and More on Closing the Leads Contact discovery! What is contact discovery and why is it necessary? It’s crucial to know who. The post appeared first on ONLY B2B.

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What Is Brand Storytelling and Why Does it Matter?

Kapost

Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. The post What Is Brand Storytelling and Why Does it Matter? appeared first on Kapost Blog.

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These 3 Tips Are the Key to Sales and Marketing Alignment

SnapApp

Over the last few years, the phrase, “sales and marketing alignment” has become a major buzzword. But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company. That’s why today, we’re taking a look at the full picture of marketing and sales alignment by exploring the what , why , and most importantly, the how of building an aligned marke

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50 Great Advertisement Ideas For You to Get Inspired From!

Bannersnack

Are you looking for advertisement ideas for your next campaign? You sure are lucky, because that’s what we’re talking about today! Get inspired by our list of 50 advertisement examples and include them in your marketing strategy today! If there’s something that comes and goes from our lives (besides money, luck, and people), it sure is […].

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Online Marketing Steps You Can Take to Make Your Small Business Stand Out

The Daily Egg

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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20 Cool Banner Ads Examples Every Marketer Should Know

Bannersnack

Are you a marketer or a small business owner running your company’s marketing strategy on your own? Well, if your answer is yes to at least one of these questions, I am sure you already know how difficult is to be successful when dealing with banner ads. Display advertising has a bad reputation these days and more […].

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SaaS Market Trends to Look Out for in 2019

PureB2B

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., to optimize processes and fast-track their operations. SaaS has moved forward from being seen as technological innovation.

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2019 New Year’s Resolutions for Retailers and Publishers

Liveintent

This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog.

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It’s Time To Mainstream ABM

Forrester B2B

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Are voice assistants the future of email marketing?

Litmus

Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of voice assistants has been with us for the better part of a decade. With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular.

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The Email Marketing Issue

Ontraport

5 EMAIL DESIGNS THAT WORK ONTRAPORT’s designers have created a library of email templates to follow essential design standards. Here are their top five along with when to use each. READ MORE ? EMAIL MARKETING STRATEGIES AND BEST PRACTICES After over a decade of sending billions of emails on behalf of our clients, we’ve […]. The post The Email Marketing Issue appeared first on The ONTRAPORT Blog.

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Turn Your Advocates into Brand Champions with The New Content Suggestions

Oktopost

We're delighted to introduce the brand new Content Suggestions, recently added to our Employee Advocacy platform! Content suggestions have the power to engage employees with the advocacy program, providing a fresh pipeline of relevant content for marketers. This is how.

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8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons

ClearVoice

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. (Source: Demand Metric). Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Many nonprofits feel overstretched budget-wise when it comes to maintaining a fully-staffed communications team, so many rely on freelance writers, editors and designers to help the

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SaaS Market Trends to Look Out for in 2019

PureB2B

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., to optimize processes and fast-track their operations. SaaS has moved forward from being seen as technological innovation.

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Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business

Hubspot

For small business startups, enlisting the help of a silent business partner may feel like a win-win proposition. The notion of a partner who will contribute money without demanding control likely feels too good to be true. Better yet, when you consider that 82% of startups fail due to cash flow problems , finding a silent partner could be a vital step in your company's survival.

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Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. . Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns.

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Personal Firewalls Explained and The 5 Best Ones for 2019

Hubspot

According to Microsoft’s 2018 Security Intelligence Report , computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help shield your computer from malicious cyber attacks, but if you want an extra layer of protection, you can purchase and download a personal f

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Moment with a Marketing Maverick

Directive Agency

Derek Gerber is the global marketing director at Active PDF, the leading global provider of automated, server-side PDF tools. Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. . Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns.

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The Comprehensive List of Employee Benefits

Hubspot

Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company's values. For instance, Reebok's benefits include an on-site gym as well as an employee CrossFit discount, demonstrating the company's focus on health and wellness for all its employees.

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Increase Your Outbound Sales Part 1: Build A Hunter Culture

Outreach

Successful outbound salespeople possess the skills and attributes of expert hunters. They know the terrain and readily adapt to changes in the market or sudden shifts in their industry. They understand the behavior of prospects and relentlessly track them across the buyer's journey. They are patient but not passive, prowling every channel to find prospects and actively build their own pipeline.

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Four Ways Ad Tech Innovators Can Thrive (Not Just Survive) in 2019

33Across

Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the. The post Four Ways Ad Tech Innovators Can Thrive (Not Just Survive) in 2019 appeared first on 33Across.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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“How I Work”: Dave Derington, Director of User Enablement at Azuqua @davederington #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week (on Thursday) we feature a B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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5 Email Drip Campaign Ideas For Epic Lead Nurturing

Delivra

Ask any sales team what they would rather have—a thousand contacts to cold call or a hundred leads that are more engaged. Nearly every team in every company would pick the smaller list of more engaged leads. Why? Because this group is more willing to convert. They’ve been nurtured along the buying process. One of the easiest ways to engage with leads and nurture them to the point of conversion is by using email drip campaigns.

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Wisdom of the crowd

Brandwatch Marketing

In the fast moving and ever evolving travel industry, staying ahead of the curve shouldn’t be taken for granted. This is especially important for brands with an existing reputation to maintain, such as Virgin Holidays. Well-known for its innovative approach to the business of travel, Virgin Holidays has just launched the world’s first ever socially-aggregated online travel guide, powered by Crimson Hexagon’s cutting edge AI technology.