ViewPoint

JANUARY 10, 2018

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Marketing Insider Group

JANUARY 10, 2018

Well, you did it. You worked hard to make it through the holiday shopping season, and now we’re just a few days away from entering into the new year. As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about […]. The post Hit The Ground Running in 2018 with These Growth Tips for Your Business appeared first on Marketing Insider Group.

Tips 192

Tips eCommerce Business Spending 192

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Marketing Insider Group

JANUARY 10, 2018

Everybody, including the FTC, customers, competitors, and random people on the street, are looking to catch your business in a lie. If they do catch your business doing something wrong, especially in your marketing, it can mean a major payday for them, typically in the form of a lawsuit. As the public face for the […]. The post Tips For Keeping Your Marketing Legal appeared first on Marketing Insider Group.

Tips 184

Tips Marketing & Strategy Marketing Business 184

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vidyard

JANUARY 10, 2018

As the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Kapost

JANUARY 10, 2018

A win for one marketer is a win for all. Why, you might ask? Because there’s always something to learn from successful marketing teams. And there’s a lot to learn from. The post Kapost Customer Awards: Meet Innovative Marketing Teams Across the Globe appeared first on Kapost Content Marketing Blog.

Marketing 71

Marketing Content Marketing Content Features 71

Rev

JANUARY 10, 2018

Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more. Nowadays, the only salespeople that seem to come to the door are offering either pest control services, alarm systems, home repairs and services, or all-purpose cleaning supplies. As glamorized by the hit TV show Mad Men , marketers at ad agencies spent their time coming up with catchy slogans and colorful images to draw the attention o

Marketing AI 60

Marketing AI Top of Funnel Paid Search Agency Advertising Agencies 60

Hubspot

JANUARY 10, 2018

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected ecosystems? Check. Self-driving cars? But, of course.

Distribution 72

Distribution Advertising Agencies Opt-out Forecasting 72

SnapApp

JANUARY 10, 2018

A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. . Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it matters. . And then the real trifecta is completed if you can actually learn a few things about these booth visitors – things like name, position title, and what their biggest interests and struggles are.

Traffic 61

Traffic Sales Qualified Leads Interactive Marketing Work Management 61

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

JANUARY 10, 2018

It was years ago working with residential real estate agents that I learned first-hand about the sales pipeline roller coaster. The gist is this: You’re new to real estate so you start prospecting. The prospecting starts generating business, which makes you busy – so you stop prospecting. You work through that business, close a couple deals, but then have no pipeline of future business.

Ad Building 52

Ad Building Demand Generation Marketing Prospects Demand 52

JotForm

JANUARY 10, 2018

It’s no secret that apps are a large part of today’s world. From making payments to ordering food to building forms - we use them for pretty much every aspect of our lives. Though apps were created to streamline our lives and make them easier, sometimes it feels like they have the opposite effe.

Order 48

Order Ad Building Product 48

Capstone Insights

JANUARY 10, 2018

The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Really? Is it raunchy? Eh, it’s not like Howard Stern, but its topics can be. For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer? ” Chris starts off that specific episode by saying- “If you want your comedy to be safe and happy all the time and easy, this is not the show for you, man.

Allocation 40

Allocation Work Management Marketing Management Marketing Automation Services 40

Olympia Consulting Sales

JANUARY 10, 2018

If you want to have a breakout sales year in 2018, it’s essential that you have a great start. To help you in achieving that goal, let’s take a quick look at your 2017 results. Here are a couple of important questions to ponder: 1. Did you fully achieve your sales goals for 2017? If … The post Make 2018 Your Breakout Sales Year appeared first on Olympia Consulting.

Consulting 40

Consulting 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bluetext

JANUARY 10, 2018

About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier. The migrate module takes advantage of the Drupal 8 Plugin system, offering developers with several plugin types that they can implement: MigrateProcessPlugin, MigrateSourcePlugin, and MigrateDestinationPlugin.

Class 20

Class Advertising Mediums Ideal Customer Profiles Communities 20

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Budget Programs 101

Budget Programs Tools Content Copywriting 101

Contently

JANUARY 10, 2018

Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. The article only appeared on Snapchat Discover, the daily magazine-like spread of stories meant to pique the interest of younger readers.

Studies 159

Studies Youtube Forrester Case Studies 159

Outreach

JANUARY 10, 2018

Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers. Those are bleak numbers, considering buyers rely on sales reps to help make huge purchasing decisions that can often put their jobs on the line!

Forrester 85

Forrester Trust Marketing Outreach Marketing Prospects 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Nudge.ai

JANUARY 10, 2018

For many years, the mandate of sales has been “hustle” More emails, more follow-up, more voicemails, more persistence. If you had “hustle” you would get sales, if you didn’t have “hustle”, you wouldn’t. Top sales professionals all had “hustle” and younger reps worked to emulate them and drive towards more, more, more.

Outreach 53

Outreach Response Rate Automation Paid Search Agency 53

Content Standard

JANUARY 10, 2018

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot. Everything works for a while—consistent content is a hallmark of a successful content marketing program, after all—but you’re starting to notice all your content looks and feels the same.

Content 70

Content Storytelling User-Generated Content Design 70

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Biznology

JANUARY 10, 2018

It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you.

Social Media 212

Social Media Social Marketing Tools Media 212

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 10, 2018

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. "Shy." "Quiet." Even "antisocial.". But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com , is "a person characterized by concern primarily with his or her own thoughts and feelings.".

Impressions 76

Impressions Examples Personalization 76