Writing on the Web

JANUARY 10, 2014

'In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? Who qualifies? I don’t know that there’s any definition or standard that one must go by. To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years.

Peer-to-peer 136

Peer-to-peer Amazon Wikipedia Domain 136

Biznology

JANUARY 10, 2014

'(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ). This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms. Are metrics important?

Business 129

Business Wikipedia Communities Internet Marketing 129

Crimson Marketing

JANUARY 10, 2014

'What about this isn’t painfully uncomfortable? #BADMarketing. Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on.

Video Marketing 128

Video Marketing Marketing 128

B2B Marketing Traction

JANUARY 10, 2014

'Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers? We need to simplify our marketing, tell more stories and use more visuals. 1.

B2B Marketing 122

B2B Marketing B2B B2B Sales Click Rate 122

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Convince & Convert

JANUARY 10, 2014

'Elias Roman, Songza @eliasroman. Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Curation Television marketing Content Skype 129

Hinge Marketing

JANUARY 10, 2014

'As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. But the proof is in the pudding. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool.

Email Marketing 59

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 59

Adobe Experience Cloud Blog

JANUARY 10, 2014

'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?

Social Marketing 97

Social Marketing Thought Leadership Paid Search Agency Marketo 97

Hubspot

JANUARY 10, 2014

'Google''s concerned you''re not getting enough email. But don''t worry! The company released an update to Google+ -- your favorite social network -- to help fix it. According to Mashable , Google released an update that will allow Google+ users to send and receive emails from other Google+ users -- without having to actually take the step of asking for and acquiring an email address.

Google 56

Google Privacy Social Networks Inbound Marketing 56

LeadSquared

JANUARY 10, 2014

It has been a good quarter of a century since the father of advertising said it first, but it still holds true. Sometimes, when you go by the book, follow the research, and devise straightforward campaigns , you run the risk of being labeled uncreative. However, what most advertisers forget is the foremost objective of advertising – to get a good ROI for dollars you spend in running the ad.

Paid Search Agency 52

Paid Search Agency Facebook Ads Landing Pages 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 10, 2014

'You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages? What will work best for you? Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads.

Promotion 52

Promotion Advertising Channels Campaigns Landing Pages 52

TaylorMadeIn KEW

JANUARY 10, 2014

Welcome to my new blog, where I will be addressing and commenting on the marketing issues we are facing in a world that is increasingly complex, multi-channel and ‘always-on’ – where B2B buying decisions are now being influenced and made long before a sales person even makes contact. In particular, I will be discussing the importance of what I call ‘ engagement marketing’ , the ways in which we need to connect with our customers in order to be truly memorable.

Multi-Channel 48

Multi-Channel Differentiation B2B Sales B2B Marketing 48

Hubspot

JANUARY 10, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Eric Pratt , Managing Partner at Revenue River Marketing : " It''s difficult to just start writing.

Tips 50

Tips Inbound Marketing Hubspot Advertising Agencies 50

SnapApp

JANUARY 10, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Click Rate 48

Click Rate Course Twitter Creativity 48

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Social Media

Hubspot

JANUARY 10, 2014

'Having a brand may be typically associated with for-profit companies, but that doesn''t mean it''s not imperative for nonprofits to establish their own unique brands. Having a brand is a very real and important aspect of an organization’s work that must be established from the very beginning (or reworked to fit the mission and vision of the organization).

Campaigns 57

Campaigns Brand Identity Branding Tips 57

Hubspot

JANUARY 10, 2014

'Warning: The following blogs are gonna be boring. They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. But, there''s no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Top of Funnel 59

Top of Funnel Paper Marketing Management Paid Search Agency 59