KoMarketing Associates

DECEMBER 4, 2014

'This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. 1.

SEO 206

SEO Mobile Marketing Link Building Work Management 206

ANNUITAS

DECEMBER 4, 2014

'Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers. However, there is a downside to automation….

Automation 172

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 172

Biznology

DECEMBER 4, 2014

'Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. Like a virus, these bad tactics get passed around from person to person. The end result: companies are infected with bad information and do things the wrong way.

Copywriting 168

Copywriting SEO Press High Quality Lead 168

Convince & Convert

DECEMBER 4, 2014

'Email marketing and list building… We know we have to do it, but how much time do we really spend on it? This year I decided to make it a top priority in my business. As much as I love social media it moves fast and not every update gets seen. However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Adobe Experience Cloud Blog

DECEMBER 4, 2014

'Author: Phillip Chen How many emails do you send during the holiday season? Between Black Friday, Cyber Monday, Christmas, and the New Year, your audience is most likely exhausted with email. So how else can you engage your audience? Pinterest users purchase items at a more frequent rate, making it a perfect way to engage your audience this holiday season.

Effectiveness 105

Effectiveness Guidelines Thought Leadership Rules 105

Hinge Marketing

DECEMBER 4, 2014

'You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. But it’s important to measure the success of your strategy to make sure your architecture firm is connecting with prospects and driving new business opportunities. Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility. 1.

Work Management 63

Work Management Peer-to-peer Marketing Management Tools 63

Hubspot

DECEMBER 4, 2014

'Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions , decision-making would be nearly impossible.

Landing Pages 61

Landing Pages Urgency Marketing User-Generated Content Lead Generation 61

Brandfolder

DECEMBER 4, 2014

Picture the grocery-store shelves of your childhood. What did the cereal section look like? A bunch of garish boxes replete with pastel colors and goofy cartoons, right? Think of those.

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Hubspot

DECEMBER 4, 2014

'I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. I don’t know, just something about the word seemed very “ Vader coercing Luke of interstellar domination " to me. But then I started working for an awesome company where I believed in the solution we offered. It’s crazy what that can do for changing one’s philosophy.

Landing Pages 59

Landing Pages Content Conversion Rate Mobile Advertising 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Brandfolder

DECEMBER 4, 2014

Who has a shorter attention span than a goldfish? You do. According to a study by [The National Center for Biotechnology Information]([link] the average attention span of a consumer has.

Studies 40

Studies 40

Hubspot

DECEMBER 4, 2014

'If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. It''s not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover. A lot of planning and strategizing went into the new design, so we thought we''d share how the current design came to be and why we made the changes we did.

Paid Content 59

Paid Content Hubspot Paid Search Agency Advertising Agencies 59

Content Standard

DECEMBER 4, 2014

Global consumer confidence rose yet again in the third quarter, up to a 98 on the Nielsen index. The upward trend reflects “an outlook of cautious optimism” among consumers, Nielsen reported. Global confidence has now beat the prerecession confidence level of 94 for three consecutive quarters. In North America, the confidence level jumped to 107, matching Asia-Pacific’s score for the first time in the index’s history.

Brand Identity 40

Brand Identity Branding Loyalty Intent 40

Hubspot

DECEMBER 4, 2014

'If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. As savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valu

Template 57

Template Hubspot Design Twitter 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Freeman Company

DECEMBER 4, 2014

'Event Magazine turns to FreemanXP to share top trends for next year'

Trends 40

Trends Brand Identity Branding 40

Hubspot

DECEMBER 4, 2014

'Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. Although this approach doesn’t make a new publication an overnight hit, it does amp up the noise and confusion on the wild wild web.

Advertisements 52

Advertisements Advertising Lead Ranking Adsense 52

Vidyard

DECEMBER 4, 2014

When planning your B2B video content, there’s no shortage of variables to take into consideration. What topic should it cover? How long should it be? Where should you promote it? How long should it be? Is animated or live action better? For Pete’s sake … how long should it be?! While all of these questions are extremely important – and can have a big impact on your video’s success – it seems like you have one particularly pressing question regarding the length

Top of Funnel 51

Top of Funnel Video Marketing Optimization B2B 51

Hubspot

DECEMBER 4, 2014

'There are several reasons your ecommerce business could face difficulty, from the losses to competitors to product dissatisfaction. You spend so much time making sure you’re bigger, better, and stronger than your competition -- that your products stand up to intense scrutiny. Still, even with hard work and dedication to these things, your company might still slide into oblivion.

eCommerce 51

eCommerce Business Ad Exchange CAN-SPAM 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

DECEMBER 4, 2014

'Request information. Visit us. Apply now. Go to any education institution’s admissions page, and you’re likely to see these calls-to-action. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information. A Brief History of Secret Shoppers and Stealth Applicants. At some point in the history of online marketing in education, these conversion opportunities became industry standard.

Marketing Websites 51

Marketing Websites Top of Funnel Education Marketing Funnels 51