Wed.Feb 29, 2012

Trending Sources

Punterest: It’s kind of like pins, only funnier.

grow - Practical Marketing Solutions

My friend Reza Malayeri likes my sense of humor. He’s the only one, really. So I’ve created a new app for him and I’m debuting it today. Punterest. The place where everybody can pin their puns! Like this: humor Pinterest pinterest reza malayeri social media puns

Five Ways to “Get Real” With B-to-B Social Media


Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  But the B-to-B marketers I talk to still sound confused.  What should I be doing,” they ask.  What’s really worth my time?” What you want to do is get out of the hype, get real, and get results.  Here’s a simple plan of attack. First, get busy on LinkedIn.

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. There is just not enough time in the day to map out this strategy. Still not sold on these development? 2012 U.S.

Why Your CMO Doesn’t Like You

It's All About Revenue

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Marketers might blame it on a clash of personalities or a personal grudge. But often personality isn’t the problem; it’s performance. And marketers can address these issues head on. Stick to the Strategy.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

The Complete Guide to Setting Up the New Facebook Page Design


Our social media team had a nice little surprise upon logging into Facebook this morning. We hinted at it last month , but it looks like the day has already come. The new Facebook business page design, which is virtually the same as Timeline, is now available for all businesses to implement on Facebook pages! How to Set Up Your New Facebook Page Design. Step 1A: Set Your Cover Photo.

Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset

WindMill Networking

Integrating social into your marketing? Don’t overlook your most important asset. Your Website is the Core Your company website is a core asset and should be the center of your marketing efforts. Your website is the mainstay of your online presence; it brands you and serves as the foundation, or center, of a constellation of marketing assets. The new results incorporate personal social networks.

Why People Share: The Most Overlooked Part of Social Media Marketing

Content Marketing Today

A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something). I’ve seen this in various forms since we opened Ignite Social Media in 2007. Don’t get me wrong, we have great clients and they typically “get it.”

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Your Website: Get personal or get ignored

Cloud Potential

I am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. come to your website. already know pretty much what you sell, and I know what my buddies think of you. Before I dig deeper, I want to know who you are. read more. Buyer experiences Buying Process Websites that sell

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How the Facebook Timeline Makes Branding Feel More Human

It's All About Revenue

by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. First off, it’s going to mean more work upfront. Secondly, you’ll have greater control over your page. Just like users can highlight key moments in their life, so can the brands they follow. What’s the big deal?

Savvy Speaks: Favorite Social Media Tools

Savvy B2B Marketing

While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. Here are our favorite tools for getting it all under control and keeping your sanity. Stephanie. HootSuite. HootSuite is one of the first apps I load up every morning. Jamie. Buffer App. In the simplest terms, Buffer is a tweet scheduling app.

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SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. This obviously makes possible new, tactical applications.

Why Social Networks Like Pinterest Will Never Be Marketing-Free


Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. It's no surprise. At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. from Google+. Turns out traffic from Pinterest converts pretty darn well for us, even though we're a B2B company. The short answer?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

SEO is Just Marketing. Deal With It. via TopRankBlog

Content Marketing Today

Written by Lee Odden. I’ve had people learn that I’ve recently written a book called Optimize and they ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. thought it was about SEO.”. Well, in a way optimizing content and customer experiences is SEO. Optimize Throughout the Customer Life Cycle.

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New Facebook Premium Advertising Features Offer Marketers 3X the ROI


Looks like Facebook wanted to close out February 2012 with quite a bang. Facebook Premium Offers. Reach Generator. Mobile News Feed and Logout Page Ads. So what are these new features all about? Let's break down what each new feature does and how it changes how you advertise on Facebook. Facebook Premium Offers. What exactly does that mean? Reach Generator. Mobile News Feed and Logout Page Ads.

Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales

Modern B2B Marketing

by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it. So it’s really important that we all work together. It’s also really important that we can have open, honest, direct dialogue. Truce? Lead Scoring

Before You Name Your Company, Consider How Google Will Rank It

Content Marketing Today

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty in an article at MarketingProfs. Here are the big three: Some search results are ‘obvious.’ Read more:  Via

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Do Content Marketers Compete?


I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . My answer is no. Why not just ignore the competition? Or better yet, why not collaborate with them? Be Original, Just Like Them. Think about it. by Andy Crestodina.

Measuring the Value of Social Marketing and Media


Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, used the term to describe the application of commercial marketing principles to health, social and quality of life issues. to help the. company build its business. billion in 2009. First let’s define each.

The 48 Hour Imperative

Manhattan Marketing Maven

Every marketer makes offers. The difference between the successful marketers and the also-rans is follow-up. Fast, personal, on-point follow-up turns a random offer or a blind pitch into the beginnings of a meaningful relationship. More great campaigns have been killed by the lack of fast-acting follow-up than anything else.    The most effective marketers build follow-up communications into the initial plan.    Why?    First, to break through the clutter. Prospects are busy, not paying close attention and not looking for a message from you.

Social Media’s Response to Sacha Baron Cohen’s Stunt at The Oscars


Sacha Baron Cohen was expected to show up in-character as Aladeen from his upcoming movie The Dictator , but nobody expected him to spill what Aladeen said were Kim Jong Il’s ashes onto interviewer Ryan Seacrest. In this episode of Future of Engagement , host Murray Newlands looks at how social media responded to Cohen’s stunt, and whether stunts like this work in general.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

INFOGRAPHIC: The Anatomy of Content Marketing

Client Bridge

From Content+, here's an infographic that shows how content creation can promote ideas, engage targeted audiences and encourage them to take action. View Original Article

Content Marketing Tools Series #2 Brainshark

Connect the Docs

sandeep. Normal. sandeep. 2. 6. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 2. 20. 5. 12.00. Clean. Clean. false. false. false. false. EN-US. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Brainshark on-demand video presentations – which you can create quickly and easily – provide a high impact, low cost means of communicating important and timely information. Easy to create and share.

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on Mad Marketing TV. Check out her website and awesome content at  [link].

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model. Internal Resources. External Resources. Measurement.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Facebook's New Timeline for Brand Pages: What You Need to Know


Get your Free Facebook Landing Page App for Timeline from SnapApp by registering for an account. As of this morning, Facebook rolled out yet another new feature - Timeline for Brand Pages. This feature allows businesses to not only follow the up-and-coming Timeline trend on Facebook, but to reach their audience in a more personal way. Traditional Facebook Pages allow users to 1. Brand your Page.

[Video] Never Send Funny Items to Your Prospects

Jill Konrath's Fresh Sales Strategies Blog

When your prospects don't respond to any of your overtures, it's enough to drive you crazy. All you can think about is, "What will it take to capture their attention?" If you're like me, you've been tempted to get creative. Lots of sellers think that if they do something off-the-wall it will make a difference. But what do corporate decision makers think?

[Video] Why You Should Never Send Funny Items to Your Prospects

Jill Konrath's Fresh Sales Strategies Blog

When your prospects don't respond to any of your overtures, it's enough to drive you crazy. All you can think about is, "What will it take to capture their attention?" If you're like me, you've been tempted to get creative. Lots of sellers think that if they do something off-the-wall it will make a difference. But what do corporate decision makers think?