The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. The most recent trend to come to social media is the dominance of visual content. Not convinced? Gives Your Brand an Identity. Drives User Engagement. MORE >>

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s It’s spring, which means it’s mentoring season. Each year at this time, I meet with high school and college students eager to learn the secrets of a successful career and hear sage advice for creating effective digital marketing strategies. These students are sharp. MORE >>

There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. The thinking is definitely in the right direction even though the label is less than inspiring but that’s what happens to enterprise software (anyone remember “Enterprise Resource Planning?” ” Blech…talk about heartache). MORE >>

It’s a sad piece of history we are remembering this week with the 100th anniversary of the sinking of the RMS Titanic on April 15, 1912. When there are public tragedies, there’s an immediate call for who or what to blame. In the case of the Titanic, however, there was only one cause — human [.]. B2B Marketing Best Practices Lead Generation Best Practices Marketing Best Practices MORE >>

Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value). We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). Most of which you found only marginally useful. MORE >>