Mon.Apr 09, 2012

Trending Sources

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Ideal Length of B2B Videos Short.

Video 124

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. If you haven’t you’ll have to trust me. You and me.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. How can you quickly find out how far a link has spread on Twitter? Back up your Gmail account? PingTags. Buffer.

Tools 115

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Twitter: Tweets with #shale.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

More Trending

Savvy Toolkit: How to Grow Your Business with Content Marketing

Savvy B2B Marketing

Anyone who is involved with content marketing knows that there are a lot of steps. If you are looking to put all of the pieces together, check out this new ebook from Right Source Marketing called How to Grow Your Business with Content Marketing (Note: Registration is required.). The eBook covers the following topics: Twelve steps to form the framework of any effective content marketing plan.

Selling to On-Demand Buyers

Avitage

Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value). We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). ” You have lived the marketing and sales disconnect. Most likely, you never spent any time being accountable for marketing. And your budgets reflect this bias.

Why Marketers Should Invest in Visual Content Creation

Hubspot

The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. Not convinced? Drives User Engagement.

Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Google’s new privacy policy , implemented at the beginning of March, has sparked a series of charges and countercharges about how the tech giant may be impinging on users’ privacy. However, the new policy , which allows Google to synchronize data across all its services (Gmail, search history, YouTube, etc.) What does consent mean in this digital age? Why or why not?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? Do you want to be controversial? All of the above?

Lead Generation: How Do You Balance Quantity with Quality?

Modern B2B Marketing

by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business. good lead generation team keeps your sales team fed and focused on closing deals. It’s a job with two objectives, right?

Sales 17

How to Avoid Awkward Moments During Sales Conference Calls

Sales Prospecting Perspectives

When I sit down to write blogs, I usually follow the same routine to get me going. pull up my email messages from the previous work week, and look for interesting email subject lines that remind me of any challenges that had presented themselves in the previous week that I feel inside sales managers might be experiencing as well. Or, I simply think back to the previous week and think about what hurtles I faced when speaking with my clients or inside sales reps. ” Client conference calls are a huge part of my job. Fill awkward silences. Don’t be nervous.

Skype 16

CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics

Hubspot

Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls. We think this approach is transferable to marketing, too. Monday. Read 5 industry articles. Write 1 well-optimized blog post.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Sales on an Uncertain Sea – Part 2

B2B Lead Blog

This is the second half of a 2-part series. You can find the first post here. The Case for Proactivity There are two ways to approach data quality management. You can be proactive and spend time, energy and money to insure your data resources are healthy. This calls for an up-front investment

Integrated Marketing: Why Search Needs a Large Seat at the Table

Sazbean

Significant effort ends up going into helping key executives of larger brands understand the role that search should play in marketing and how to budget it. Discussions generally end up focusing on how the search strategy should integrate with the other marketing efforts by the business. Integrated marketing continues to be a hot topic, and was the subject of a keynote panel at this year’s SES New York. These types of panels are great because they help provide a much deeper perspective on the industry. This panel forced you to step back and really assess things at a strategic level.

PPC 9

Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference

Fearless Competitor

  Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s  BMA-New Jersey Social Media Symposium. Jeff was a guest on Hubspot TV. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall. Why don’t you hire Jeff to speak at your next marketing conference?

INFOGRAPHIC: Leveraging SMS and Twitter for Marketing

Client Bridge

From Saleschase.com, here's an infographic that explains how SMS and Twitter differ and complement each other, as well as how to integrate them into your marketing efforts. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Sales Leadership: Work Out Time

Your Sales Management Guru

Your Sales Leadership Workout. May 9 & 10, 2012. Atlanta, GA.   A Proven Regimen for Getting. Your Sales Organization in Shape   . Build a proactive approach to sales management that creates predictive revenue and a self-managed sales team. . Learn how top performing sales leaders muscle up their teams to pump up predictable revenues.  Here’s what they have to say:  “ Great content, energetic delivery, high value”. Informative, educational, spot-on”. Information and tools you can put to use immediately”. Outstanding, just what I needed”. Inspiring”. Intense ”. Microsoft Education Center.

B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!

Fearless Competitor

BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers , a social media expert, b2b marketing guru and professional writer, speaker and TV host. You have a Facebook page. But now what? Google.

Maintaining Your Company Image with Good Marketing Materials

Business Growth Development

logo for Design By Humans (Photo credit: Wikipedia). There are so many details that need to be attended to when it comes to marketing materials if you want them to always present your company in a positive light. company that wants to maintain and improve its public image will always make sure that the marketing materials it releases adhere to a strict set of guidelines. Maintain the Logo.

Learn to Grow Your Business with Social Media at tomorrow’s BMA-NJ Social Media Symposium

Fearless Competitor

BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers , a social media expert, b2b marketing guru and professional writer, speaker and TV host. You have a Facebook page. But now what? Google.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How Do I Modify My App's Share Text? [SnapApp FAQs]

SnapApp

When you create an app on the SnapApp platform, whether it be a poll, survey, sweepstakes, quiz, or personality test, it is with hopes that you will deploy this app and have it be seen by your viewers. From here, you also hope that users will actively engage with this app, enjoy it, and share it with their friends. One way to ensure that you are attracting the most attention to your app is to change the share text that appears on the user?s Facebook Timeline, Twitter feed, or other social networking site. Doing this is simple with SnapApp! share text? Log into your SnapApp account. Edit ?

Maintaining Your Company Image with Good Marketing Materials

Business Growth Development

logo for Design By Humans (Photo credit: Wikipedia). There are so many details that need to be attended to when it comes to marketing materials if you want them to always present your company in a positive light. company that wants to maintain and improve its public image will always make sure that the marketing materials it releases adhere to a strict set of guidelines. Below are just a few of the guidelines that any company, small or large should try and follow to successfully leverage the power of its marketing materials. Maintain the Logo. Company Correspondence. Create a Unified Message.