Marketing Insider Group
APRIL 4, 2016
Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […].
Webbiquity
APRIL 4, 2016
Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term.
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Marketing Insider Group
APRIL 4, 2016
Nearly half of all leads generated by your marketing campaigns are not actual sales leads, Straight North reported in its latest study. Over the last 18 months, Straight North collected and analyzed more than 373,000 inquiries, including online form submissions and phone calls, and found that only about half of all inquiries were sales leads. […].
Convince & Convert
APRIL 4, 2016
When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Lattice
APRIL 4, 2016
In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year. Each year the event gets bigger, we can’t wait to see what they have in store this year!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
APRIL 4, 2016
The Story Master Speaks. Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling.
Vidyard
APRIL 4, 2016
By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. They’ve become crucial in capturing more leads, but also helping to identify better leads. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. However, a lot of companies still don’t include video in their marketing automation platforms.
Industrial Marketing Today
APRIL 4, 2016
Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. This of course makes sense […] The post Why Manufacturers Need a Multichannel Industrial Marketing Strategy by Achinta Mitra appeared first on Industria
Content Standard
APRIL 4, 2016
Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
JotForm
APRIL 4, 2016
JavaScript is extremely popular nowadays, and with the right set of tools and expertise, there is no limit to what you can achieve. Speaking of tools, JavaScript frameworks are really handy and useful for developers, as they can lessen the burden and make the development process easy. Some of the Ja.
Content Standard
APRIL 4, 2016
Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. In this post, I offer four additional tips as well as some remarkable statistics from recent studies that marketers should know.
Crafted Agency
APRIL 4, 2016
We've compiled 3 keys to developing a B2B sales strategy that challenges that status quo sales conversation and builds prospect's confidence in your strengths and offerings.
Hubspot
APRIL 4, 2016
For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. When that subject is a complex technology tool or service, you might feel lost trying to comprehend everything there is to know.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hubspot
APRIL 4, 2016
Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Brandfolder
APRIL 4, 2016
Consider this: Airbnb, the world’s largest accommodation provider, owns no property. The company, which allows users to rent out spare rooms and vacant homes, boasts a whopping 2 million listings.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
The Freeman Company
APRIL 4, 2016
Vodafone will work with FreemanXP to activate the brand's 2016 sponsorship of Capital's Summertime Ball
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Biznology
APRIL 4, 2016
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. “The corporate world has become completely blinded by Big Data,” said branding Expert Martin Lindstrom in a recent interview with Knowledge@Wharton.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Convince & Convert
APRIL 4, 2016
Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around.
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hinge Marketing
APRIL 4, 2016
The world of business is in constant motion. Clients' needs evolve. New competitors emerge. Regulators rewrite the rules. And, of course, technology changes everything. Every few years, transformations in the marketplace compel professional services firms to reassess their place in the universe and adjust to a new reality. Rebranding is an ideal way to address these challenges: realigning companies with fundamental changes in the marketplace and revealing new paths to grow your professional
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
Hubspot
APRIL 4, 2016
There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It then evolves into miscategorization: " The iPhone is actually a pretty crummy phone.".
GreenRope
APRIL 4, 2016
Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! 1. Remove duplicates and bounces.
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