Sat.Apr 21, 2012

Trending Sources

Top Internet strategy, marketing and technology links for the week of April 21, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of April 21, 2012… I am SEO and so can you: tool helps tweak content for search, Twitter  (arstechnica). How Social Currency is Driving Identity, Trust and New Industries  (tech crunch). How to Create a Great Content Strategy for an Established Website  (search engine watch). Mashable!). eConsultancy).

SMS 33

How to Use Your Subject Matter Experts for World Domination

B2B Marketing Unplugged

Last week we visited the world of SMEARS (subject matter experts at rest) and the compelling reasons why marketing needs to step up and turn these poorly-used resources into something every bit as exploited as the rest of us. mean that in a good way: subject matter experts include product managers, lawyers, C-suite dwellers, technicians, designers and other people whose job it is to know a great deal about a very specific thing. Sales people like them because they help sell stuff. Hermit Crabs. Characteristics: Shy, reclusive, easily spooked, often misanthropic. Make sales do that for you.

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Our latest marketing project – Protegrity USA

Fearless Competitor

Protegrity USA has a wonderful product, vaultless tokenization. That protects critical information like credit card numbers by storing “fake data” rather than actual card numbers, making actual data invisible to hackers. They own dozens of patents. They have world-class customers. And they are a customer of Marketo. But they have a problem. Few have heard of them and few know about what their software will do for their businesses. Fortunately, they retained the services of the lead generation company and global marketing firm, Find New Customers to rectify this problem.

Best Ways To Find Social ROI

Marketing Edge

Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the blank, tweets, mentions, hashtags, click throughs, and the list is familiar.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.