Forrester B2B
MAY 13, 2022
Audience insights are more critical than ever for B2B marketers. Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].
Search Engine Journal
MAY 13, 2022
Is your brand overweight on Web 2.0? It's time to build and flex your Web 3.0 muscle! Let's get your social media presence in shape. The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.
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BrandMaker Blog
MAY 13, 2022
This blog was adapted from BrandMaker’s Marketing Ops Now podcast. Go here to listen to the 25-minute podcast between Scott Brinker and Frans Riemersma. Elevating the marketing operations role is not a purpose in itself; it is a way to drive company value. There are three main ways that marketing ops can drive value, coinciding with some marketing operations definitions we shared in a BrandMaker podcast last year.
Only B2B
MAY 13, 2022
If you’re an SDR, scheduling appointments should be at the top of your priority list. This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service. If you sell yourself well enough on an appointment setting sales call, your prospect will agree to meet with you or an account executive for an active meeting or demo.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Search Engine Journal
MAY 13, 2022
Google published details of a breakthrough technology that significantly improves Google's newest cutting edge algorithms. The post Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms appeared first on Search Engine Journal.
DivvyHQ
MAY 13, 2022
Between changes in the way we work (remote, hybrid, etc.) and the ever-increasing competitiveness of most industries, the urgency for content collaboration has never been greater. Let's take a look at the latest trends that you can leverage to improve collaboration, which will inevitably improve the output of your content operation. .
SmartBug Media
MAY 13, 2022
Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Where are they in the buyer’s journey right now? Intent data can tell you all of this. "Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Stevens & Tate
MAY 13, 2022
Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The best way to advertise is through word of mouth and advocates in the community will do that.
Search Engine Journal
MAY 13, 2022
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal.
BrandMaker Blog
MAY 13, 2022
What role should marketing ops play in marketing strategy and execution? Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
MAY 13, 2022
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes For Advertisers appeared first on Search Engine Journal.
PureB2B
MAY 13, 2022
To make informed decisions and improve business outcomes in a world that generates an overwhelming amount of data, organizations need methods and tools to analyze this data to help deliver actionable insights. In other words, you need to use data to make strategic and effective business decisions. Business intelligence (BI) is an extension and formalization of that behavior.
Search Engine Journal
MAY 13, 2022
Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log File Insights appeared first on Search Engine Journal.
PureB2B
MAY 13, 2022
B2B marketing can be a tricky balancing act, juggling revenue expectations with forward-thinking branding. Marketing directors are often the ones stuck firmly in the middle of this ever-changing, challenging environment. They’re responsible for leading a team of marketing professionals while also planning larger scale campaigns. Pain points have solutions, even if they’re hard to navigate around.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MAY 13, 2022
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal “Temporarily on Hold” appeared first on Search Engine Journal.
Hubspot
MAY 13, 2022
Imagine it’s the year 3000. You drive your hover car to the plutonium fuel station. You buy snacks and pay for everything with a wave of your hand. If you have a tap card, that last part is already possible. In fact, it’s been possible since the year 1995. But in the last few years, more and more people are turning to contactless payments. So, how do they work?
Drew Neisser
MAY 13, 2022
CMOs have a lot on their minds lately, so let’s get into the mind of one, shall we? Or, even better, let’s get into the mind of host Drew Neisser, as he hosts a conversation with himself (is this what it feels like to be in his head?!) on all the things CMOs are thinking about right now and how they’re solving them. Sourced from the conversations happening at CMO Huddles , Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful
Valasys
MAY 13, 2022
Featured snippets allow you to claim a spot on the first results page of Google, even if your competitors still occupy position #1. Featured snippets take the potential traffic away from competitors, who are occupying different positions in the organic results. Share This Post Shares. The post How to Rank On Google Featured Snippets appeared first on Valasys Media.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Litmus
MAY 13, 2022
Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets you do exactly that—without requiring that you build from scratch every time.
Marketing Graham
MAY 13, 2022
If B2B lead generation is part of your job, then email marketing should be one of your tools (but not the only tool). You start with good data, ensure email delivery, grab attention and encourage action. Easy? No, it’s hard work… but worthwhile. I’ll guide you through the four stages of a successful B2B email lead generation campaign (plus a bonus tip).
ClearVoice
MAY 13, 2022
Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. The global revenue of public relations companies is expected to hit $129 billion by 2025. And it’s only going to grow from there. A brand’s online reputation is more important now than ever. But does that mean you should definitely have a professional take care of your press releases?
Martech
MAY 13, 2022
There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a step further and set up processes in such a way that people need only do a simple task a single time. . “Why would you do something more than once?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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