Sun.Mar 18, 2012

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . but…over the last three years we’ve faced stiffer competition that has driven our pricing down. Follow @tonyzambito.

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For social media success, write, then IGNITE. Here’s how.

grow - Practical Marketing Solutions

I recently did some volunteer work for a national charity and provided counsel on their social media strategy. The PR Agency started the meeting by listing all of the “messaging” being developed to support a major fund-raising push in 2012. The list looked something like this: Press releases. Podcast. Promotional video. Slideshow. Photos and videos from local events.

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation Blog

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided to answer nine of the most pertinent questions here today and another 12 in a post on the MarketingSherpa blog tomorrow. These questions hit on key challenges in lead nurturing today. How to define a lead. Q: What defines a stale lead?

How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

It's All About Revenue

by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. When was the last time you watched a 30 minute long YouTube video? So – how did they do it? They understood the power of influence.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.