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BUYEROLOGY MARCH 18, 2012  Your Top Priority Is Growing The SMB Revenue Base – Now What? Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . but…over the last three years we’ve faced stiffer competition that has driven our pricing down. Follow @tonyzambito. | B2B LEAD GENERATION BLOG MARCH 18, 2012 Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. That’s why I decided to answer nine of the most pertinent questions here today and another 12 in a post on the MarketingSherpa blog tomorrow. These questions hit on key challenges in lead nurturing today. How to define a lead. Q: What defines a stale lead? | GROW - PRACTICAL MARKETING SOLUTIONS MARCH 18, 2012  For social media success, write, then IGNITE. Here’s how. I recently did some volunteer work for a national charity and provided counsel on their social media strategy. The PR Agency started the meeting by listing all of the “messaging” being developed to support a major fund-raising push in 2012. The list looked something like this: Press releases. Podcast. Promotional video. Slideshow. Photos and videos from local events. | IT'S ALL ABOUT REVENUE MARCH 18, 2012  How a Nonprofit Launched the Most Viral Campaign Ever [CHART] by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. When was the last time you watched a 30 minute long YouTube video? So – how did they do it? They understood the power of influence. | | | | | | | |
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FEARLESS COMPETITOR | SUNDAY, MARCH 18, 2012  Sunday Learning | What You Don’t Know About Marriage
At Find New Customers, we dedicate Sundays to learning. We believe you should learn in less than 20 minutes. In this funny and witty presentation, Jenna McCarthy shares some insights on marriage. I’ve been married to Kathy for 23 years – my one and only wife, so I thought this helpful. I do laundry, by the way. And I’m quite slim.) Maybe she’ll even watch it. Jeff Ogden is the President of the B2B lead generation and global marketing company Find New Customers. On weekends, he is a father, husband and avid but lousy basketball player. MORE >> -
CONTENT MARKETING TODAY | SUNDAY, MARCH 18, 2012  Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
Written by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. And there have been some good ones over the past few years: “No Happy Ending” from Daily News when Brett Favre got himself in trouble with a former Jet’s masseuses. Battle of the Bulge: Weiner Exposed” and a slew of others when the Anthony Weiner scandal erupted. Linsanity!” after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins. Humor. Inspiration. MORE >>
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