KoMarketing Associates

JULY 11, 2013

'I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates.

Organization 178

Organization B2B Thought Leadership Work Management Marketing Management 178

Digital B2B Marketing

JULY 11, 2013

'When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. We all know B2B marketing measurement is imperfect, yet we momentarily suspend all reservations in order to judge our effectiveness based on results attributed to our efforts i

Lead Generation 170

Lead Generation Lead Scoring Lead Ranking Generation 170

Writing on the Web

JULY 11, 2013

'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? Make it easy for your blog reader s to learn more about your solutions to their problems. This requires that you do more than just write an article from the heart.

Business Blogging 170

Business Blogging Optimization Business Keywords 170

Biznology

JULY 11, 2013

'Photo credit: digitaljournal.com. If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends.

Brand Identity 152

Brand Identity Branding Ethics Word of Mouth 152

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Crimson Marketing

JULY 11, 2013

'Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 122

Google Marketing Mix Social Networks Social Media 122

Convince & Convert

JULY 11, 2013

'Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show. Shared both on PayPal’s Facebook page and Instagram channel, the words adorable and clever come to mind. How can you not smile and feel compelled to share this image?

Social Media 124

Social Media Work Management User-Generated Content Social Marketing 124

MLT Creative

JULY 11, 2013

'A friend of mine, Anne Gallaher, owns an agency in Pennsylvania and recently sent two questions to a select group of her peers in preparation for a speaking engagement on changes in social media. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Social Media 65

Social Media Peer-to-peer B2B Marketing Social Marketing 65

Hubspot

JULY 11, 2013

'A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped. and then quickly disappointed because we couldn''t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn''t always work properly. While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how.

Video Marketing 59

Video Marketing Inbound Marketing Landing Pages Tips 59

EMagine B2B Blog

JULY 11, 2013

'Tuesday night I was one of thousands who turned out to see Paul McCartney play Fenway Park in Boston. Hard to express how incredible it was. Most amazing was that everyone there knew every song – and he must have played close to forty songs. Paul is 71 and has been ‘in business’ for over 50 years now. 200 years from now, people will look at Paul and the Beatles like we today look at Mozart.

Business 59

Business Rules Order Relevance 59

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JULY 11, 2013

'I''ve been thinking lately about the virtues of the analog world. This started when I came across some photographs I took in 1991 on a trip to Peru, hiking the Inca Trail. Some were in color. Some were in black and white. What struck me the most was that a lot of them were really good -- they had been framed well, composed well. Clearly, I''d paid a lot of attention when I took them.

Blast Campaigns 59

Blast Campaigns Startups Video Marketing Press 59

EMagine B2B Blog

JULY 11, 2013

'Tuesday night I was one of thousands who turned out to see Paul McCartney play Fenway Park in Boston. Hard to express how incredible it was. Most amazing was that everyone there knew every song – and he must have played close to forty songs. Paul is 71 and has been ‘in business’ for over 50 years now. 200 years from now, people will look at Paul and the Beatles like we today look at Mozart.

Business 52

Business Rules Order Relevance 52

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. on Facebook, the concept is only getting popular by the day. We have already discussed how you can Create Facebook Landing Pages using Static HTML and LeadSquared Marketing Software.

Landing Pages 52

Landing Pages Facebook Tools Template 52

ViewPoint

JULY 11, 2013

'I really liked Ardath Albee’s blog on July 9, 2013— Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. The blog is painfully honest, insightful and substantiated by facts. Here is a quick recap if you don’t have time to read the whole article: Salespeople need to think differently. BANT is among the reasons leads passed by marketing are considered low quality.

Urgency Marketing 230

Urgency Marketing Lead Scoring Lead Ranking Validation 230

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ViewPoint

JULY 11, 2013

'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. You may have a target audience, but do you really understand your buyer? Acquity Group created an infographic that takes a look at buying trends based on generation.

PointClear 194

PointClear B2B Marketing Advertising Agencies B2B 194