B2B Marketing Traction
MARCH 13, 2015
'Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite.
Crimson Marketing
MARCH 13, 2015
'Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? #BADMarketing . The post #BADMarketing from Hitachi Personal Finance appeared first on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
MARCH 13, 2015
'There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different.
Biznology
MARCH 13, 2015
'Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data. We’ve all heard far too many stories of the difficulties this transition created. The screaming is over, for the most part, as any competent sales person now records information on a CRM system.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Avitage
MARCH 13, 2015
'Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
MARCH 13, 2015
'Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them. Watch the video to learn why using purchased or rented lists could: Violate your terms of service agreement with your email service provider Impede your ability to mak
Hubspot
MARCH 13, 2015
'Even if you don''t know Rand Fishkin by name, you probably have heard about some of the organizations he''s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you''ve heard of the acronym "TAGFEE," one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.
Vidyard
MARCH 13, 2015
The importance of music in video is indisputable. It’s what commands an audience to sit up and pay attention, and when used correctly, it can make your video memorable and moving. On the flipside, an unwise choice of soundtrack can give the impression that your content is unprofessional, cheesy or, worst of all, in poor taste. Here are some tips to help you choose the perfect music for your video marketing projects: 1.
Hubspot
MARCH 13, 2015
'I don''t know about you, but I can only hear buzzwords like "utilize," "leverage," and "streamline" so many times without rolling my eyes. Every field has its fair share of jargon, and a lot of people slip into the habit of using the same words over and over and over again to describe processes, positions, and company goals. No matter how tired of fluffy vocabulary you are, though, it''s important to know what they all mean -- especially if you''re an entrepreneur navigating the world of influe
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
MARCH 13, 2015
Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. It’s a long-term process of ongoing review, refinement, and deepening your knowledge of your target audience. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. From campaign planning to nurture streams to discovery calls, organizations that win are keeping their buyer personas front and center at each stage.
Vidyard
MARCH 13, 2015
KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS). JUNO TV contributes to CARAS’ mission to celebrate Canadian music year-round and casts a spotlight on some of today’s most talented musicians while giving ne
Content Standard
MARCH 13, 2015
While Snapchat may be the hottest new messaging app on the block, it might not be the most effective. Snapchat marketing efforts seem difficult for brands to measure because its reporting capabilities lack robustness. The messaging app started running ads in late 2014, Adweek reports. Brands can pay for “snaps”—short videos or photos—that appear in users’ recent updates feed.
Vidyard
MARCH 13, 2015
KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS). JUNO TV contributes to CARAS’ mission to celebrate Canadian music year-round and casts a spotlight on some of today’s most talented musicians while giving new life to legendary JUNO
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
MARCH 13, 2015
B.J. Novak is a great storyteller. From producing The Office to writing The Book with No Pictures , Novak has demonstrated his ability to create engaging, humorous stories that truly connect with his audience. As we marketers delve deeper into storytelling, there’s a lot of new territory. You might find yourself asking questions like, “What story should I tell?
Hubspot
MARCH 13, 2015
'Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention.
LEADership
MARCH 13, 2015
'Your business engages with social media on a daily basis. But are you personally engaging? If not, you should be. 82% of people are more likely to trust a company with a CEO that has an active social media presence. Of course, that’s only true if you’re saying things that aren’t alienating your audience. This infographic, created by The Borenstein Group , illuminates four key strategies for social media postings by CEOs.
Hubspot
MARCH 13, 2015
'Social media is one of those marketing channels that can be very powerful or very boring. You''ll either have a lot of success interacting with your customers, or you''ll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MARCH 13, 2015
'We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! In the infographic below, Vouchercloud digs into the psychology of the online consumer.
Expert insights. Personalized for you.
138 
Let's personalize your content